We’re now living in a world where practically anything can be done digitally, and recruiting is certainly no exception. To keep up with an ever-evolving digital landscape, recruiters are increasingly turning to modern tools and technologies to attract job applicants in a way similar to how traditional marketers attract paying customers.
However, a considerable number of HR professionals and business owners are still unaware of modern digital recruitment trends, and unsure of how to implement them. If you haven’t gone digital yet, you’re likely already behind the competition.
There’s no need to worry — 4 Corner has you covered! Our recruitment experts have compiled a few of the top digital recruitment trends you need to know about, so you can begin capitalizing on them to more effectively attract the top talent you need. Let’s get started.
Digital Recruiting Trend #1: Recruitment Automation
More and more organizations are leveraging artificial intelligence (AI) to automate a wide range of repetitive business tasks — including certain parts of the recruiting process. In recent years, a variety of automated recruitment software applications have been created to transform time-consuming, manual activities into streamlined processes. Now, tasks that once had to be completed manually, such as posting job openings and organizing or cataloging a stack of resumes resumes can be put on auto-pilot. What does this mean for your business?
On average, 18% of the time an organization spends on recruiting is dedicated to sourcing potential candidates, and 26% is spent on screening applicants. If a large portion of that time was freed up, you’d be able to focus on higher-return tasks such as building genuine relationships with candidates, preparing for interviews, and building your employer brand! Recruitment automation is a powerful tool that can help get you there by taking some of the weight of manual recruitment tasks off of your employees’ shoulders.
Keep in mind that human beings are still an integral part of all human resources processes, and won't be replaced any time soon. AI and recruitment automation can help you handle those labor intensive recruitment tasks that don’t necessarily require a human touch so the ones that do can garner the attention they deserve.
Digital Recruiting Trend #2: Social Recruiting
In our modern digital world, professionals live much of their lives online. Therefore, being present on the right digital channels can help you connect with candidates where they already are. That’s why social recruiting is one of the digital recruitment trends you should definitely be aware of. It means using social media networks (such as Facebook, Twitter, and LinkedIn) and websites (such as blogs and job boards like Indeed or CareerBuilder) to attract and source talent.
These innovative recruitment methods are so effective (especially with younger generations like Millennials) because, if done correctly, it feels like a natural conversation. This allows candidates to connect with your brand in a low-pressure environment and develop a more personal relationship between your organization and potential employees.
Social recruiting is a tool that goes far beyond just posting your current open positions on your social network pages. It can help you place your job opening in front of passive candidates who aren’t actively looking on job boards or your company’s careers page. Plus, it makes it easy for your current employees to refer candidates — they can share your job opening with their social networks and colleagues with just one click. As an added bonus, social recruiting is very cost–effective… all you need is a social network account and a well-written job description to start posting!
Digital Recruiting Trend #3: Recruiting on Mobile
As we just discussed, many modern professionals find their next job opportunity on social media. They aren’t just searching for open positions on mobile; they’re actually applying directly to jobs from their phones, too. In fact, according to Indeed, 78% of Millennials, 73% of Gen Xers, and 57.2% of Baby Boomers have used mobile job search as of 2016. You may have thought only Millennials are constantly glued to their smartphone screens — but, in reality, mobile job search spans multiple generations. This means employers that have not optimized their job listings and application process for mobile recruiting are likely missing out on top talent.
So, how can you adapt? Make sure your entire website (and especially your careers page) is optimized for mobile use. You should also be leveraging search engine optimization (SEO) to ensure your job postings are being found by the right candidates. Posting a job is similar to advertising a product, so it’s vital to be strategic about what keywords you’re using if you want your job posting to appear at the top of search results. Since job seekers will typically search for a specific type of job, experience level, company, or industry, a quick tip for SEO success is to always include this information in your job titles and descriptions.
Digital Recruiting Trend #4: Pre-Hire Assessments
Don’t you wish there was a way to gain deeper insights into a candidate’s personality, skills, and workplace habits before investing in hiring and onboarding them? Well, the future of recruiting technology is here now, and it is available for you to use. Thanks to modern pre-hire assessments, it has become possible to get a “sneak peek” into a potential employee’s behavior and demeanor prior to making a hiring decision. This is vital because hiring an individual who isn’t a culture or job role fit is incredibly costly. Not only does it waste valuable time and money when you have to repeat the hiring process to bring in their replacement, but it can also have a negative impact on employee morale and your entire workplace environment.
Pre-employment assessments can minimize these risks by helping HR professionals identify the most qualified, skilled individuals who will be a fit for their organization’s needs and culture. Pre-hire assessments come in many forms. For example, there are:
- Cognitive ability tests to measure intelligence;
- Personality tests to measure characteristics such as attitude;
- Communication styles, and motivators; and
- Aptitude tests to measure an applicant's ability to learn a new skill.
Candidates will complete these tests virtually at various stages of the interview process to help you determine if they’re a fit for both your particular job opening and overall company culture.
Digital Recruiting Trend #5: Onboarding Software
Recruitment tasks don’t just come to a halt once you’ve selected a candidate to fill an open position. If you aren’t giving your new employees a welcoming, informative, and seamless onboarding period, retention rates can suffer — increasing your risk of high employee turnover and its associated costs.
This can be difficult since onboarding new employees is often a tedious, time-consuming process that involves multiple employees and departments. For example, you may need to manually enter employee data into a computer, prepare training materials, and organize various meetings to discuss job responsibilities and company policies. With all these moving parts to keep track of, both you and your new hire can be easily overwhelmed.
Onboarding software can ease the pain and increase your efficiency by leveraging automation to eliminate repetitive paperwork and processes that are easily prone to human error. Did you know that companies typically have between 15-20 forms and papers to read, review, and sign during the employee onboarding period? With automated onboarding software, you can gather this information about your new hires quickly and efficiently, then easily store it on a secure server or seamlessly integrate it with other HR software, such as payrolling services or benefits platforms. This reduces errors, saves you money, and frees up your time. This way, you can focus less on filling out forms and more on actually giving your new hire a personalized and interactive onboarding experience — making the top talent you just worked so hard to hire want to stick around long-term.
Stay on Top of the Latest Recruiting Trends by Partnering with the Right Professional Staffing Agency
In today’s digitally-driven, interconnected business world, things move fast. It can be difficult to keep up with hiring best practices and recruiting trends that are constantly evolving. The good news? You don’t have to do it alone.
By partnering with a reputable professional staffing agency, your business can have access to professional recruiters that possess the experience and expertise necessary to hire the best candidates.
At 4 Corner Resources (4CR), our team of professional recruiters are equipped with in-depth knowledge and skills to attract and place the most qualified, best-fit candidates on your behalf. We’re well-versed on the most modern recruitment trends and have the time and resources to dedicate to helping you align with them.
Are you ready to learn how partnering with a professional staffing agency like 4CR can help you leverage digital recruitment trends? Do you want to learn more about future recruitment trends your business may soon be facing so it can better prepare to meet its goals? Contact us today!
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