Writing beautiful and catchy job descriptions is great, but won’t result in any qualified applicants unless someone actually sees them. While what your job descriptions include is certainly important, it isn’t the only component of successfully sourcing candidates — where you place them is key, too.
That being said, you’re probably now wondering where to post jobs to get the most qualified eyes on your vacant positions. Here are a few of the best places to post jobs for increased visibility!
1. Your Website
A job seeker is often aware of a specific organization they’d like to work for or knows of some local companies operating in their area of expertise. For example, if an individual is currently working at a marketing agency and looking to make a career move, they are likely already familiar with other nearby marketing agencies they could apply to. In these cases, candidates will frequently begin their job search by visiting the websites of those companies directly, to check if they have any open positions. Therefore, it is important that your website has a clear “careers” page or section to list any job openings and further contact information.
2. Social Media
Wondering how to attract job applicants from younger, tech-savvy generations (like Millennials, who now make up the largest segment of the workforce)? Reach them where they already are: social media. Your social media pages can be a powerful tool to not only reach consumers, but job seekers as well. For this reason, you may want to post your job openings on Facebook, Twitter, and Instagram. It’s a great way to reach potential candidates who are already loyal followers of your brand and familiar with your business model, culture, and values!
With over 300 million members, LinkedIn can offer your business a large pool of potential candidates. You can post jobs on LinkedIn, plus search for profiles that match the skills and experience of your open positions and message potential candidates directly. You can post your job openings on LinkedIn for free, but the site also offers a paid option.
Paid job postings leverage “smart targeting” to get your ad in front of the right candidates, even if they’re not actively seeking a new position. The cost of this will vary based on your geographic location, so it may be a valuable option depending on your budget and the level of competition for talent in your location.
4. Online Job Boards
In today’s digitally-driven world, you will definitely want to post jobs online. After all, the most well-known job board websites (such as Careerbuilder, Monster and Indeed) get millions of searches every month. They operate like a search engine — a job seeker inputs their skills, industry, and location, and the board pulls up results for the job openings that match. You can use these sites to search for resumes, post jobs, and even run pay-per-click job advertising campaigns to put your position at the top of your ideal candidates’ search results.
This can be a fantastic way to get your job opening in front of a large audience; but it also means you may have to weed through many unqualified applicants. To combat this, you may want to use a more niche online job board specific to a certain location or industry. There are even job board websites exclusively for remote work or freelance/contract opportunities if your business utilizes these positions.
5. College Campuses
Where can you find a lot of people in one place who are looking for a job? A college campus! Sign up to attend college career fairs at local universities, or reach out to professors in your field and offer to come speak to their classes. You can also post your open positions on job boards in the student union or career services office. These are all effective ways to make connections with and expose your brand to young professionals in your area that are eager to start working and learning.
6. Professional Organizations & Associations
If your organization is involved or affiliated with a professional organization or association, that can be a great place to network with professionals in your area and industry. You may want to reach out about your job listings, as they may post them on their website or in their newsletters or emails.
Also, remember that simply being active in professional organizations and representing your company at local networking events can be an incredibly effective recruitment tool. This way, you’re not only getting the word about your open positions out to other professionals in your industry, but are actually able to form personal connections that may lead to a filled job position later!
Still Unable to Find the Right Candidate? Turn to a Professional Staffing Agency
These tips represent a starting point — but are you still having difficulties sourcing candidates for your open position? Are the applications rolling in, but you feel overwhelmed screening resumes and selecting the right candidates to bring in for further interviews? If so, it is probably the right time to turn to the professionals.
Professional staffing agencies or headhunters offer a laundry list of benefits, but one of the most valuable is their access to a vast pool of candidates. High-quality professional staffing agencies attract top-tier talent because their recruiters are constantly working to expand their professional networks. By maintaining relationships with both active and passive job seekers, they are able to connect with these candidates on your behalf.
When you can find employees whose services provide significantly greater value than the cost of hiring them, your business can scale — without spending countless hours posting job descriptions and rifling through an endless stack of resumes yourself.
Partner with 4 Corner Resources to Attract the Most Qualified Job Applicants
4 Corner Resources (4CR) is a nationally-recognized recruitment agency headquartered in central Florida and continually ranked among leading Orlando staffing agencies. We also work with companies of all sizes across the United States to fill everything from high-volume jobs to specialized positions. No matter what kind of position you are looking to fill, we can help — we offer a variety of staffing solutions including direct hire recruiting, contract/temporary staffing, contract-to-hire staffing, and payrolling services.
We often source hundreds of candidates for a single job opening to find you the ideal fit. If the same job was posted by an in-house recruiting team, it may not get nearly the same volume of applications. Beyond putting your job openings in front of the right people, we screen, interview, and check references as part of our recruiting process. Then, we deliver the best matches straight to you!To learn more about how a relationship with 4CR can bring the best candidates to your business, contact one of our recruiting experts today.
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