Small Business Hiring: How to Attract Top Talent

January 31, 2019 Pete Newsome Pete Newsome

According to research from Indeed, “56% of small businesses find it somewhat difficult or very difficult to find the right employee for their business.” The article indicates that one of the challenges of small business recruiting is that small to midsize business (SMB) employees tend to wear multiple hats and have less time to dedicate to attracting the best candidates.

Other reasons for difficulties in small business recruiting include concerns about:

  • The current job market being too competitive due to low unemployment rates,
  • Being misperceived as having fewer opportunities for professional growth and advancement, and
  • Candidates viewing SMBs as less attractive than larger companies in tech-related fields.

As a recruiting and staffing firm for businesses both large and small, our team at 4 Corner Resources has come to realize that many of these small business hiring concerns can be remedied by implementing the right small business recruiting strategies. Here are a few methods of attracting and retaining talented employees for your company:

5 Ways to Attract the Best Candidates in Small Business Recruiting and Hiring

Knowing how to attract top talent to your company, and away from the industry giants, is all about making your company attractive to potential applicants. You must focus on selling your unique value — highlighting what you offer that larger companies don’t.

Small Business Hiring Tip #1: Offer Attractive Compensation and Benefits

One of the most effective ways to attract the best employees is to offer compensation that is commensurate with their skills, knowledge, and experience. Understanding what motivates different age groups and generations is vital for any business who wants to hire the best talent. For example, baby boomers (people born between 1946 and 1964) have different motivations and expectations than employees who fall within Generation Y (also known as millennials).

If offering competitive salaries or other employee-related benefits isn’t an option financially for your business, there are other things you can do to help make your company stand out from larger businesses. Some employees value non-monetary rewards, such as having mentorship opportunities, skills training, and greater autonomy.

Small Business Hiring Tip #2: Develop a Strong Employer Brand

In previous articles, we’ve discussed the importance of developing and showcasing a strong employer brand — the values and image your company conveys to the public and prospective employees as an employer. This could involve showcasing the organization’s culture, its family-oriented workplace, or its contributions to the community.

At 4 Corner Resources, for example, our employer brand conveys that we are an organization that combines performance and effectiveness to serve our clients while also providing the best training in the industry to our employees. We value the 4R Principles: Relationships, Resources, Responsiveness, and Results.

Small Business Hiring Tip #3: Offer Opportunities for Advancement

Growth opportunities are crucial for attracting and retaining talented employees at small companies. Small businesses may have more advancement opportunities than their larger counterparts, according to an article by the Society for Human Resource Management (SHRM).

If your organization offers relevant experiences and challenges, as well as training and hands-on learning opportunities, you can help employees stand out in their professional development. This differs from larger enterprises, where candidates may feel lost in the crowd of employees.

Small Business Hiring Tip #4: Offer Flexible or Remote Work Opportunities

Flexible hours and remote work opportunities are often viewed as major selling points by prospective candidates. A significant advantage of being a small business is that you can offer these types of opportunities as hiring incentives.

Furthermore, remote work opportunities provide you with a chance to attract and hire the best candidates who may not live within a commutable distance from your company office.

Small Business Hiring Tip #5: Streamline the Hiring Process

An advantage of attracting and retaining talented employees for your small business is that your size can allow you to be more streamlined in your approach. Every hiring decision does not have to go through a long, drawn-out process involving many hands in the pot.

Considering ERE Media reports that the top candidates are often hired within 10 days, it’s vital to get the ball rolling as soon as possible. Use your organization’s small size to your advantage to ensure the hiring process moves quickly and efficiently.

Partner with a Professional Firm for Your Small Business Recruiting Needs

At 4 Corner Resources, we focus on bringing our small business clients the best candidates every time. This entails implementing proven small business recruiting strategies to attract, source, screen, and place top-tier professionals to scale our clients’ businesses. As a recruiting and staffing agency based in Orlando, Florida, we work with large and small corporations from coast to coast — from Los Angeles to New York City (and everywhere in between) — to meet their recruiting and hiring needs.

See how 4CR can help with your small business hiring efforts. Contact our team of client managers today to learn more or get answers to your questions.


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