Episode Overview
Have you fully embraced recruitment marketing? Echo Gravity’s Brian Jameson shares his insights on adapting your hiring strategy to the digital age. As a starting point, Pete and Brian discuss why the staffing industry has been slower to adopt digital recruitment compared to other industries. Afterward, they discuss the importance of maintaining the human touch in an increasingly virtual world.
If you feel overwhelmed by the competitive world of SEO and digital marketing, you are not alone. Brian and Pete emphasize the importance of developing a targeted, long-term marketing strategy to boost staffing growth. In addition, they offer practical suggestions for identifying what is working, addressing the gaps, and committing to a clear road map. From unexpected success stories to the significance of testing and refining, they’ve got you covered!
Looking ahead, they explore the potential for artificial intelligence in staffing. This leads to the discussion about the power of analytics, the advantages of marketing services, and the potential dangers of addressing risky topics in a polarized culture. The episode wraps up with a reflective conversation about success, aspirations, and the joy of sharing knowledge.
54 minutes
Tips for Embracing Digital Hiring
- Digital presence: Having a strong online presence is essential in the digital age. A user-friendly website gives potential candidates a great first impression of the company. At the same time, active profiles on major social networks can help engage a wider audience, foster community, and showcase the organization’s culture and values.
- Leverage social media: Platforms like LinkedIn, Facebook, and Twitter aren’t just for socializing; they’re tools for job postings, showcasing company events, and even for headhunting. They also allow for interactive engagements with potential hires.
- Engage in SEO: By optimizing job listings for search engines, you can reach candidates who are actively searching for specific roles or industries. This means using relevant keywords, meta descriptions, and quality content in your postings.
- Use data analytics: Digital platforms provide rich data. By analyzing metrics from recruitment campaigns, companies can identify successful strategies, areas of improvement, and insights into candidate behaviors.
- Engage with AI: AI tools can automate repetitive tasks like resume screening, answer frequently asked questions from candidates, and even predict which candidates might be the best fit for a role based on data analysis.
Additional Resources
- What is Recruitment Marketing and Why it Matters
- Digital Recruiting Trends to Be Aware of
- Can You Trust AI to Handle Recruitment?
- How to Set Achievable Staff Growth Goals
About Pete Newsome
Pete Newsome is the president of 4 Corner Resources, the nationally acclaimed staffing and recruiting firm he founded in 2005. His mission back then was the same as it is today: to do business in a personal way, while building an organization with boundless opportunities for ingenuity and advancement. When not managing 4 Corner’s growth or spending time with his family of six, you can find Pete sharing his sales and business expertise through public speaking, writing, and as the host of the Hire Calling podcast.
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