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Are you a web-savvy marketer with a passion for long-term strategy and data-driven results? A role as a Search Engine Optimization (SEO) Manager might be an excellent position for you.
SEO Managers boost sales and brand awareness by increasing website traffic. SEO Managers accomplish this by “optimizing” a website for consumers to easily find using a desktop or mobile search engine.
Search engine optimization includes strategies like keyword planning, link building, optimizing for mobile, and proper web page tagging. Above all, high-ranking SEO pages provide substantial, relevant, and engaging content for users.
A great SEO Manager can analyze website traffic data, spot opportunities for growth, and develop a content-rich marketing campaign to draw his or her target audience to that site. SEO Manager candidates should have a solid knowledge of content marketing principles, content management systems, and web analytics tools.
This position requires a bachelor’s degree in mass communications, digital marketing or advertising, business, or a similar field.
According to Payscale the median annual salary of an SEO Manager with
1 Year of Experience:
5 Years of Experience:
Becoming an SEO Manager often begins with earning a bachelor’s degree in a marketing or business field, such as mass communications or market research, or a computer science-related field. Some colleges and universities also offer certifications in search engine optimization.
Learning the fundamentals of integrated marketing is crucial before moving onto mastering search engine optimization. On-the-job experience working in a digital marketing role can provide the know-how required to be an SEO Manager.
SEO Managers are constantly shoring up their marketing skills and learning the latest trends in search engine optimization. SEO marketing seminars and conferences — online and offline — are an excellent way to keep up-to-date with industry best practices.
As long as companies continue promoting their businesses online, SEO Managers will be crucial members of any marketing team.
Google periodically updates its algorithms to give users the most relevant search results possible. Tactics that ranked a website in the top two last year may not work as well the following year, which can make search engine optimization tough to nail down, even for the most internet-savvy layperson.
Experts predict that interactive video, AI-driven search, and brand awareness are the future of SEO. SEO Managers will need to watch how Google responds to these trends and adjust their strategies to keep driving organic traffic to clients’ sites.
According to the U.S. Bureau of Labor Statistics, employment opportunities for all advertising, promotion, and marketing managers will outpace national average growth at 8 percent through 2028. With the world becoming more connected online every day, companies will need SEO Managers to increase their brand awareness and drive e-commerce sales with organic web traffic growth.
The work hours for an SEO Manager are typically from 9 a.m. to 5 p.m. Monday through Friday in an office setting. However, longer or different hours may, at times, be necessary.
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