8 In-Demand Skills for Marketing Candidates
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Are you a web-savvy marketer with a passion for long-term strategy and data-driven results? A role as a Search Engine Optimization (SEO) Manager might be an excellent position for you.
SEO Managers boost sales and brand awareness by increasing website traffic. SEO Managers accomplish this by “optimizing” a website for consumers to easily find using a desktop or mobile search engine.
Search engine optimization includes strategies like keyword planning, link building, optimizing for mobile, and proper web page tagging. Above all, high-ranking SEO pages provide substantial, relevant, and engaging content for users.
A great SEO Manager can analyze website traffic data, spot opportunities for growth, and develop a content-rich marketing campaign to draw his or her target audience to that site. SEO Manager candidates should have a solid knowledge of content marketing principles, content management systems, and web analytics tools.
Typical Duties and Responsibilities
- Develop long- and short-term SEO strategies
- Research and report relevant search engine keywords and trends
- Develop off-page optimization initiatives, such as link-building
- Collaborate with creative and marketing teams to produce engaging, relevant content
- Coordinate social media and pay-per-click (PPC) campaigns with search engine marketing (SEM) strategists
- Track key performance indicators (KPIs), report rankings, and recommend tactics to optimize further
- Stay on top of SEO best practices and marketing trends
Education and Background
This position requires a bachelor’s degree in mass communications, digital marketing or advertising, business, or a similar field.
Skills and Competencies
- Strong experience with HTML/CSS
- Expertise in current SEO best practices
- Knowledge in using content management systems (CMS) to optimize websites
- Familiarity with requisite web analytics tools and reporting tools
- Working knowledge of SEO copywriting and UI design skills
- Solid background in strategy for traditional and digital media channels
- Strong leadership and organizational skills
- Analytical, results-driven mindset
- Solid writing and communication skills
Compensation
According to Payscale the median annual salary of an SEO Manager with
1 Year of Experience:
- Orlando, Florida: $62,000
- Tampa, Florida: $62,000
- Jacksonville, Florida: $70,000
- Miami, Florida: $68,000
- Atlanta, Georgia: $75,000
- Chicago, Illinois: $80,000
- Houston, Texas: $67,000
- Los Angeles, California: $70,000
- New York City, New York: $80,000
- Seattle, Washington: $83,000
- Overall: $74,000
5 Years of Experience:
- Orlando, Florida: $75,000
- Tampa, Florida: $80,000
- Jacksonville, Florida: $80,000
- Miami, Florida: $80,000
- Atlanta, Georgia: $85,000
- Chicago, Illinois: $90,000
- Houston, Texas: $75,000
- Los Angeles, California: $89,000
- New York City, New York: $90,000
- Seattle, Washington: $90,000
- Overall: $83,000
Similar Titles
- SEO Specialist
- SEO Strategist
- SEO Analyst
- SEO Coordinator
- SEO Director
Career Path
Becoming an SEO Manager often begins with earning a bachelor’s degree in a marketing or business field, such as mass communications or market research, or a computer science-related field. Some colleges and universities also offer certifications in search engine optimization.
Learning the fundamentals of integrated marketing is crucial before moving onto mastering search engine optimization. On-the-job experience working in a digital marketing role can provide the know-how required to be an SEO Manager.
SEO Managers are constantly shoring up their marketing skills and learning the latest trends in search engine optimization. SEO marketing seminars and conferences — online and offline — are an excellent way to keep up-to-date with industry best practices.
Position Trends
As long as companies continue promoting their businesses online, SEO Managers will be crucial members of any marketing team.
Google periodically updates its algorithms to give users the most relevant search results possible. Tactics that ranked a website in the top two last year may not work as well the following year, which can make search engine optimization tough to nail down, even for the most internet-savvy layperson.
Experts predict that interactive video, AI-driven search, and brand awareness are the future of SEO. SEO Managers will need to watch how Google responds to these trends and adjust their strategies to keep driving organic traffic to clients’ sites.
Job Outlook
According to the U.S. Bureau of Labor Statistics, employment opportunities for all advertising, promotion, and marketing managers will outpace national average growth at 8 percent through 2028. With the world becoming more connected online every day, companies will need SEO Managers to increase their brand awareness and drive e-commerce sales with organic web traffic growth.
Typical Hours
The work hours for an SEO Manager are typically from 9 a.m. to 5 p.m. Monday through Friday in an office setting. However, longer or different hours may, at times, be necessary.
Where You Can Find Jobs
Are You Interested in Becoming an SEO Manager?
Here at 4 Corner Resources, we will connect you to one of our headhunters or recruiters to see if you are a perfect fit for one of our job openings. If a job opening does not suit you, we will always keep you in mind as new positions open up. We have vast experience connecting professionals with some of the most well-known organizations in the country. Your next job or career path can be right around the corner. Check out our latest open positions and our blog for career advice. Feel free to contact us at any time.