Crafting Job Descriptions That Attract Top Talent: A Complete Guide

Episode 86


Episode Overview

Most hiring managers are writing job descriptions wrong…

If you want to know how to write a job description that actually attracts the right candidates, this episode is your blueprint.

I’ll unpack why some roles get flooded with qualified applicants while others barely get a glance. Spoiler: it’s not just the job itself—it’s how you talk about it. In this episode, I break down the strategy behind writing job descriptions that convert, treating them like the powerful marketing assets they are.

You’ll learn the seven must-have elements every effective job post should include, from crafting a compelling title and writing a strong intro, to using action-driven language and clearly separating must-haves from nice-to-haves.

I’ll also dig into why transparency about salary, location, and culture can massively boost your applicant pool.

Forget the legalese and buzzwords, great job descriptions feel like invitations. I’ll show you how to ditch the corporate fluff and speak directly to the type of person you actually want to hire.

11 minutes

Additional Resources

A closeup of Pete Newsome, looking into the camera and smiling.

Pete Newsome is the President of 4 Corner Resources, the staffing and recruiting firm he founded in 2005. 4 Corner is a member of the American Staffing Association and TechServe Alliance and has been Clearly Rated’s top-rated staffing company in Central Florida for seven consecutive years. Recent awards and recognition include being named to Forbes’ Best Recruiting and Best Temporary Staffing Firms in America, Business Insider’s America’s Top Recruiting Firms, The Seminole 100, and The Golden 100. Pete recently created the definitive job search guide for young professionals, Get Hired In 30 Days. He hosts the Hire Calling podcast, a daily job market update, Cornering The Job Market (on YouTube), and is blazing new trails in recruitment marketing with the latest artificial intelligence (AI) technology. Connect with Pete on LinkedIn.

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