Web DesignerJob Description, Salary, Career Path, and Trends
The internet is a constant part of daily life, and web designers create the look, layout, and features of websites. A web designer needs to have an understanding of both computer programming and graphic design. Web designers work closely with the development team to plan updates for the website and prioritize tasks.
In addition to hard technical skills, web designers should also have soft skills like expertise in verbal communication, written communication, and presentation. A web designer needs to be able to effectively communicate with clients and stakeholders outside of the development team about the goals of a particular project.
Sample job description #1
You should have
Mastery of Adobe Photoshop, Illustrator, and XD
Familiarity with video editing software such as Adobe After Effects
Knowledge of what developers can and cannot do for the web
Passion about design in general with an understanding of critical core concepts
A desire to continue learning and keeping up with the design industry
An awesome portfolio showcasing experience in designing websites (specifically e-commerce) and ad banners
Experience with Google Web Designer (highly preferred)
Experience with project tools such as Basecamp, QuickBooks, and Google Docs (preferred)
Knowledge of HTML and CSS (preferred)
Experience presenting materials to clients professionally
Ability to perform well under pressure and under short deadlines
Excellent writing abilities
Reliable transportation if working in-house
A reliable workstation with a fast computer, microphone, speakers, reliable internet, and power if working remotely
Duties and tasks
Designing unique and client-specific logos and brand guides from scratch
Designing wireframes, website mockups and other related graphics for both desktop and mobile devices based on creative briefs and other materials
Designing both static and video banners for ad campaigns, remarketing, promos, and social media
Drawing vector icons and other illustrations using the pen tool
Designing print material such as brochures, letterheads, and business cards
Attending and/or participating in client meetings and working with our Digital Producers to plan how to achieve the client goals through creative but proper design
Collaborating with the copywriters, SEO team, developers, and other teams to establish the vision of the project, and analyze tradeoffs between usability and performance needs
Preparing design files in order to properly hand-off to developers
Ensuring that projects are completed according to schedule while effectively applying our methodology and following quality standards
Sample job description #2
Responsibilities and qualifications
The web production design team is responsible for deciding and implementing how our client’s websites look and work
“Web” is in the job title because the job is specifically focused on the web with specific skills in HTML and CSS
A day in the life
Design/build customer sites using predefined layouts
Design/build mockups based on customer’s design guide
Full understanding of the YM platform
Communicate with all teams throughout the design process
Manage time through two-week planning cycles
We are looking for someone who brings
2+ years in a web design/development role
Ability to write/design using HTML and CSS
Proficient in Adobe Creative Suite, primarily Photoshop, Illustrator, and Dreamweaver
Strong portfolio of relevant work
Attention to the visual details
Understanding of responsive design
Well-organized and self-starter with strong appetite for learning
Ability to adhere to process and deadlines
Thrive as a collaborative team player!
Strong understanding of design principles as they pertain to the web
Experience with HTML5 and CSS3, with an emphasis on writing clean, compliant code
Experience using frameworks such as Bootstrap is a plus
Strong skills in problem-solving and collaboration with cross-functional team members
A.S./B.S. degree in Web Design, Graphic Design, or a related discipline preferred
Sample job description #3
Minimum of 5 years experience web design
Adobe Creative Cloud experience, specifically Photoshop, Illustrator, and InDesign
Strong familiarity with designing, developing, and modifying WordPress themes
Knowledge of creating and deploying HTML email campaigns and managing email lists
Demonstrable graphic design and typography skills with a strong portfolio
Keep up to date with the latest web trends, techniques, and technologies
Knowledge of Google Analytics and Tag Manager
Experience in B2B landing page development, design, and deployment
Adheres to web design standards
Must be highly organized and able to work independently to meet deadlines
Ability to solve problems creatively and effectively
Previous work with b2b marketing
Experience with motion graphics (Adobe AfterEffects and/or Premiere)
Understanding of best SEO practices
Zoho platform experience
Agency and corporate experience is a plus
Experience with PHP programming
Microsoft Office 365
Familiarity with SEMrush or similar tool
Prototyping with Adobe XD, Figma
Experience and knowledge of eCommerce platforms
Incorporating new functionality into existing websites
Preparing web design plans and presenting new website structures
Excellent visual design skills
Focus on website user experience and process improvement
Keep up on the latest trends in site optimization
Experience adding Google Featured Snippets to website
Integration of social media tracking tools such as Facebook Pixel and/or LinkedIn Insite Tags
Utilizing tools such as Hotjar or Zoho PageSense to improve website conversion.
Experience with optimizing landing pages and user funnels
Knowledge or experience managing SEO/SEM marketing
Prolonged periods sitting or standing at a desk and working on a computer
Must be able to lift to 15 pounds at times
Able to travel as needed
Average salary and compensation
The average salary for a web designer is $73,500 in the United States. Position salary will vary based on experience, education, company size, industry, and market.
Los Angeles, California
Minneapolis-St. Paul, Minnesota
New York City, New York
Sample interview questions
Tell me about yourself.
Where do you see yourself in five years? In ten?
What makes you a good fit for this company?
What sparked your interest in working as a web designer?
What project are you most proud of?
How do you work in a team? How have you handled conflict in the past?
How do you communicate your designs with web developers? What about with clients?
How comfortable are you with HTML and CSS?
What do you think is the next big thing in web design?
How do you stay up to date with the latest technology in the field?
How do you handle a client who doesn’t like your designs?
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