Web DesignerJob Description, Salary, Career Path, and Trends

The internet is a constant part of daily life, and web designers create the look, layout, and features of websites. A web designer needs to have an understanding of both computer programming and graphic design. Web designers work closely with the development team to plan updates for the website and prioritize tasks.

Web designers help turn a client’s vision for a website into reality. A web designer needs to understand the user experience and design a site that is easy to understand and navigate. Web designers should be proficient in front-end web development languages like HTML, CSS, JQuery, and JavaScript.

In addition to hard technical skills, web designers should also have soft skills like expertise in verbal communication, written communication, and presentation. A web designer needs to be able to effectively communicate with clients and stakeholders outside of the development team about the goals of a particular project.

Sample job description #1

You should have

  • Mastery of Adobe Photoshop, Illustrator, and XD
  • Familiarity with video editing software such as Adobe After Effects
  • Knowledge of what developers can and cannot do for the web
  • Passion about design in general with an understanding of critical core concepts
  • A desire to continue learning and keeping up with the design industry
  • An awesome portfolio showcasing experience in designing websites (specifically e-commerce) and ad banners
  • Experience with Google Web Designer (highly preferred)
  • Experience with project tools such as Basecamp, QuickBooks, and Google Docs (preferred)
  • Knowledge of HTML and CSS (preferred)
  • Experience presenting materials to clients professionally
  • Ability to perform well under pressure and under short deadlines
  • Excellent writing abilities
  • Reliable transportation if working in-house
  • A reliable workstation with a fast computer, microphone, speakers, reliable internet, and power if working remotely

Duties and tasks

  • Designing unique and client-specific logos and brand guides from scratch
  • Designing wireframes, website mockups and other related graphics for both desktop and mobile devices based on creative briefs and other materials
  • Designing both static and video banners for ad campaigns, remarketing, promos, and social media
  • Drawing vector icons and other illustrations using the pen tool
  • Designing print material such as brochures, letterheads, and business cards
  • Attending and/or participating in client meetings and working with our Digital Producers to plan how to achieve the client goals through creative but proper design
  • Collaborating with the copywriters, SEO team, developers, and other teams to establish the vision of the project, and analyze tradeoffs between usability and performance needs
  • Preparing design files in order to properly hand-off to developers
  • Ensuring that projects are completed according to schedule while effectively applying our methodology and following quality standards

Sample job description #2

Responsibilities and qualifications

  • The web production design team is responsible for deciding and implementing how our client’s websites look and work
  • “Web” is in the job title because the job is specifically focused on the web with specific skills in HTML and CSS

A day in the life

  • Design/build customer sites using predefined layouts
  • Design/build mockups based on customer’s design guide
  • Full understanding of the YM platform
  • Communicate with all teams throughout the design process
  • Manage time through two-week planning cycles

We are looking for someone who brings

  • 2+ years of experience in HTML, CSS, JavaScript
  • 2+ years in a web design/development role
  • Ability to write/design using HTML and CSS
  • Proficient in Adobe Creative Suite, primarily Photoshop, Illustrator, and Dreamweaver
  • Strong portfolio of relevant work
  • Attention to the visual details
  • Understanding of responsive design
  • Well-organized and self-starter with strong appetite for learning
  • Ability to adhere to process and deadlines
  • Thrive as a collaborative team player!
  • Strong understanding of design principles as they pertain to the web
  • Experience with HTML5 and CSS3, with an emphasis on writing clean, compliant code
  • Experience using frameworks such as Bootstrap is a plus
  • Strong skills in problem-solving and collaboration with cross-functional team members
  • A.S./B.S. degree in Web Design, Graphic Design, or a related discipline preferred

Sample job description #3


  • Minimum of 5 years experience web design
  • Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, and front-end frameworks like Bootstrap
  • Adobe Creative Cloud experience, specifically Photoshop, Illustrator, and InDesign
  • Strong familiarity with designing, developing, and modifying WordPress themes
  • Knowledge of creating and deploying HTML email campaigns and managing email lists
  • Demonstrable graphic design and typography skills with a strong portfolio
  • Keep up to date with the latest web trends, techniques, and technologies
  • Knowledge of Google Analytics and Tag Manager
  • Experience in B2B landing page development, design, and deployment
  • Adheres to web design standards
  • Must be highly organized and able to work independently to meet deadlines
  • Ability to solve problems creatively and effectively

Bonus skills

  • Previous work with b2b marketing
  • Experience with motion graphics (Adobe AfterEffects and/or Premiere)
  • Understanding of best SEO practices
  • Salesforce
  • monday.com
  • Zoho platform experience
  • Agency and corporate experience is a plus
  • Experience with PHP programming
  • Microsoft Office 365
  • Familiarity with SEMrush or similar tool
  • Prototyping with Adobe XD, Figma
  • Experience and knowledge of eCommerce platforms
  • Incorporating new functionality into existing websites
  • Preparing web design plans and presenting new website structures
  • Excellent visual design skills
  • Focus on website user experience and process improvement
  • Keep up on the latest trends in site optimization
  • Experience adding Google Featured Snippets to website
  • Integration of social media tracking tools such as Facebook Pixel and/or LinkedIn Insite Tags
  • Utilizing tools such as Hotjar or Zoho PageSense to improve website conversion.
  • Experience with optimizing landing pages and user funnels
  • Knowledge or experience managing SEO/SEM marketing

Physical requirements

  • Prolonged periods sitting or standing at a desk and working on a computer
  • Must be able to lift to 15 pounds at times
  • Able to travel as needed

Average salary and compensation

The average salary for a web designer is $73,500 in the United States. Position salary will vary based on experience, education, company size, industry, and market.

LocationSalary LowSalary High
Phoenix, Arizona$73,100$98,900
Los Angeles, California$82,450$111,550
Denver, Colorado$68,700$93,000
Washington, DC$83,700$113,250
Miami, Florida$68,400$92,550
Orlando, Florida$63,100$85,350
Tampa, Florida$63,750$86,200
Atlanta, Georgia$66,850$90,450
Chicago, Illinois$76,850$103,950
Boston, Massachusetts$83,100$112,400
Minneapolis-St. Paul, Minnesota$66,200$90,000
New York City, New York$87,450$118,350
Philadelphia, Pennsylvania$71,200$96,350
Dallas, Texas$69,350$93,800
Houston, Texas$68,700$93,000
Seattle, Washington$79,950$108,200
National Average$62,500$84,550

Sample interview questions

  • Tell me about yourself. 
  • Where do you see yourself in five years? In ten?
  • What makes you a good fit for this company?
  • What sparked your interest in working as a web designer? 
  • What project are you most proud of?
  • How do you work in a team? How have you handled conflict in the past?
  • How do you communicate your designs with web developers? What about with clients?
  • How comfortable are you with HTML and CSS?
  • What do you think is the next big thing in web design?
  • How do you stay up to date with the latest technology in the field?
  • How do you handle a client who doesn’t like your designs?

Web Designer Jobs in Ashburn

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