Social Media Coordinator Sample Job Descriptions

What Does a Social Media Coordinator Do?

Social media coordinators are crucial in bridging the gap between a brand and its audience, orchestrating the company’s presence across various digital platforms. Within the marketing industry, these professionals are pivotal in crafting and sustaining the brand’s voice, tone, and style online, ensuring a coherent and engaging experience for users. They are adept at weaving a narrative that reflects the brand’s identity and resonates with the target demographic, facilitating a dialogic interaction that fosters community and loyalty among consumers.

In addition to content creation, social media coordinators employ a strategic outlook towards platform utilization and audience engagement. They navigate the dynamic digital landscape with dexterity, capitalizing on trends and leveraging analytical tools to understand and respond to user behavior and preferences. Through a blend of creativity and analytical acumen, these specialists optimize the brand’s visibility and appeal, driving traffic and conversion while safeguarding the brand’s reputation through diligent monitoring and managing online interactions.

Looking to Hire a Social Media Coordinator?

Speak with one of our recruiting experts today.

Social Media Coordinator Responsibilities

The role of a social media coordinator can be multifaceted and may vary greatly depending on the specific needs and goals of the company they represent. However, it is crucial to recognize that an individual in this role might not necessarily excel at or be responsible for every aspect of social media management and coordination.

Similar job titles of social media coordinators:

  • Social Media Strategist
  • Content Creator
  • Social Media Analyst
  • Social Media Manager
  • Social Media Consultant
  • Community Manager
  • Social Media Specialist
  • Social Media Customer Service Representative

These roles are frequently complemented by terms like junior, senior, or lead, which help further delineate the experience level or additional responsibilities attached to each position.

Common responsibilities of social media coordinators include:

  • Strategize and plan content: Develop and implement engaging social media strategies and plans in alignment with the company’s business goals.
  • Create engaging content: Craft compelling, brand-consistent content designed to engage target audiences and promote brand awareness and loyalty.
  • Analyze performance metrics: Utilize various analytical tools to monitor and evaluate the performance of social media campaigns and strategies.
  • Engage with the audience: Actively engage with and respond to followers and customers through various social media platforms to foster a strong community of supporters.
  • Leverage trends: Stay abreast of the latest social media trends and technologies to ensure the brand’s online presence remains relevant and effective.
  • Coordinate with other departments: Work collaboratively with marketing, sales, and customer service departments to achieve coherent and comprehensive brand messaging and customer engagement.
  • Monitor brand reputation: Regularly track and monitor the company’s online reputation and social media presence, responding appropriately to both positive and negative reviews and comments.
  • Manage social media advertising: Oversee and optimize paid social media advertising campaigns to maximize their reach and effectiveness.
  • Report on campaign results: Prepare and present reports on the results of social media campaigns and strategies to company leadership and other relevant stakeholders.
  • Ensure compliance: Ensure all social media activities adhere to legal and ethical standards and the company’s policies and procedures.
  • Implement crisis management plans: Proactively address and mitigate potential PR crises on social media platforms.
  • Monitor SEO: Ensure social media content is optimized for search engines to increase organic visibility and align with SEO strategies.

Social Media Coordinator Experience and Expertise

Platform proficiencies

  • Major social media platforms: Deep understanding and expertise in platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, TikTok, and YouTube.
  • Social media management tools: Proficient use of social media management tools like Hootsuite, Buffer, Sprout Social, and CoSchedule for scheduling, analytics, and campaign management.
  • Social advertising platforms: Experience with advertising platforms of major social networks, including Facebook Ads Manager and LinkedIn Campaign Manager

Content creation and editing tools

  • Graphic design software: Knowledge of graphic design software like Adobe Creative Cloud (Photoshop, Illustrator, and InDesign), Canva, or Snappa for creating visually appealing content.
  • Video editing software: Familiarity with video editing tools such as Adobe Premiere Pro, iMovie, or Final Cut Pro for crafting engaging video content.
  • Content planning and collaboration tools: Use platforms like Trello, Asana, or Slack for efficient content planning and team collaboration.

Analytical and reporting knowledge

  • Social media analytics tools: Competency in using analytics tools provided by social media platforms and third-party analytics software like Google Analytics or Socialbakers.
  • Data interpretation and reporting: Ability to interpret data, draw insights, and compile comprehensive and understandable reports for stakeholders.

Soft skills

  • Creativity
  • Analytical thinking
  • Effective communication
  • Problem-solving
  • Time management

Social Media Coordinator Education

Most social media coordinators possess a bachelor’s degree in fields like marketing, communications, public relations, or journalism. These programs offer valuable foundational knowledge and equip students with the theoretical and practical skills necessary for a career in social media coordination. This includes understanding audience analysis, strategic communication, content creation, and digital marketing principles.

Additionally, many professionals in this role further enhance their expertise through various certifications and courses offered by recognized institutions and online platforms. Social media management, digital marketing, content creation, and analytics certifications are particularly beneficial. Continuous learning is vital in this dynamic field, as it allows social media professionals to stay abreast of the latest trends, tools, and best practices in digital marketing.

Social Media Coordinator Compensation

Social media coordinator’s compensation structures are often influenced by the individual’s experience level, expertise, geographical location, and the organization’s size and industry. Click below to explore salaries by local market.

The average national salary for a Social Media Coordinator is:

$55,620

Compensation for these professionals varies significantly, with freelancers charging anywhere from $20 to $100 per hour, depending on their experience and skill set. In contrast, full-time social media coordinators in the United States can expect an annual salary ranging from $35,000 to $65,000, with the potential for additional bonuses and benefits. Compensation may be higher in large metropolitan areas or for individuals working in large corporations or renowned marketing agencies. These figures are illustrative and subject to change with market dynamics.

Full-time positions often come with additional benefits, including health insurance, retirement plans, paid time off, and professional development opportunities. Given the fast-evolving landscape of social media, many employers also support or offer continuous learning and development programs to help social media associates stay updated on the latest trends and technologies in the field.

Sample Job Descriptions

The first step when hiring a great social media coordinator is a well-crafted job description. Below are real-world examples to help give you the best chance of success on your recruiting journey.

Need Help Hiring a Social Media Coordinator?

We match top professionals with great employers across the country. From filling urgent job openings to developing long-term hiring strategies, our team is here to help. Review our staffing solutions, browse our award-winning Staffing Corner blog, or call today. We look forward to connecting with you soon.