What Does a Social Media Coordinator Do?
A social media coordinator helps manage a company’s presence across social media platforms by creating, scheduling, and publishing content that aligns with the brand’s messaging and marketing goals. Working closely with marketing teams, they maintain a consistent brand voice, track engagement metrics, and assist in developing campaigns that increase reach and audience interaction. Their role is essential in shaping how a business is perceived online and driving conversations that matter to the brand.
They also monitor real-time audience feedback, respond to comments or inquiries, and help foster online communities. Beyond daily posting, social media coordinators often contribute to content brainstorming sessions, gather performance data to inform future strategy, and stay current on platform trends and algorithm updates to maintain visibility and engagement.
Looking to Hire a Social Media Coordinator?
Speak with one of our recruiting experts today.
Social Media Coordinator Core Responsibilities
- Plan, schedule, and publish content across social media platforms, including Instagram, Facebook, LinkedIn, and X (formerly Twitter)
- Collaborate with designers, writers, and marketing managers to align social content with campaign goals
- Monitor daily engagement, respond to comments and messages, and escalate customer concerns when needed
- Analyze platform metrics and performance reports to identify trends and improve future content strategies
- Assist in the development and execution of paid social media campaigns
- Stay informed about platform updates, content trends, and best practices
- Maintain brand consistency and ensure compliance with company voice and guidelines
- Coordinate with influencers or brand ambassadors when applicable
Required Skills and Qualifications
Hard skills
- Proficiency with social media management tools such as Hootsuite, Buffer, Sprout Social, or Later
- Working knowledge of content scheduling and analytics platforms
- Understanding of basic design principles and tools like Canva or Adobe Express
- Ability to interpret social media metrics and KPIs (engagement, reach, impressions, CTR)
- Experience writing captions and short-form content tailored to platform tone
Soft skills
- Strong attention to detail and organizational skills
- Excellent written and verbal communication
- Creativity and adaptability to adjust content based on performance
- Team-oriented mindset with a collaborative approach
- Ability to manage multiple platforms and priorities simultaneously
Education
A bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field is typically preferred.
Certifications
Hootsuite Social Marketing Certification or Meta Certified Digital Marketing Associate is recommended, but not required.
Social Media Coordinator Preferred Qualifications
- Experience managing business accounts with 10K+ followers
- Familiarity with paid social ad platforms and boosting content
- Prior experience working in a digital marketing or agency environment
- Knowledge of SEO best practices related to social media
- Familiarity with video editing tools or Reels/TikTok content creation
Social Media Coordinator Compensation
Social media coordinator’s compensation structures are often influenced by the individual’s experience level, expertise, geographical location, and the organization’s size and industry. Click below to explore salaries by local market.
The average national salary for a Social Media Coordinator is:
$55,620
Sample Job Social Media Coordinator Descriptions
The first step when hiring a great social media coordinator is a well-crafted job description. Below are real-world examples to help give you the best chance of success on your recruiting journey.
Example 1: E-commerce Social Media Coordinator
We’re seeking an E-commerce Social Media Coordinator to drive social engagement and online sales through compelling product-focused content. This role is responsible for planning, scheduling, and publishing digital content that supports marketing goals across various platforms, including Instagram, Facebook, TikTok, and Pinterest. The ideal candidate combines strong storytelling with a solid grasp of analytics and online shopping behaviors.
Responsibilities
- Create and publish product-driven content that aligns with campaign and brand objectives
- Collaborate with marketing, merchandising, and creative teams to highlight new arrivals, promotions, and seasonal offerings
- Monitor daily engagement and respond to product inquiries, reviews, and comments
- Use social media analytics tools to track performance and optimize content strategies
- Work with influencers and UGC partners to increase reach and engagement
- Leverage tools like Instagram Shopping and TikTok Shop to streamline purchase experiences
- Stay up to date on platform trends, audience preferences, and competitor activity
Requirements
Hard skills
- Experience with e-commerce tools (e.g., Shopify, Meta Ads Manager, TikTok Shop)
- Working knowledge of analytics tools and social commerce platforms
- Familiarity with product tagging, shoppable posts, and promotional content
- Basic photo/video editing for product content
Soft skills
- Strong attention to detail and creative execution
- Ability to pivot quickly in response to inventory or campaign changes
- Excellent written communication and storytelling skills
- Self-motivated and comfortable in a fast-paced environment
Education
Bachelor’s degree in Marketing, Digital Media, Communications, or a related field
Certifications
Meta Certified Digital Marketing Associate (recommended)
Preferred Qualifications
- Experience working in retail or e-commerce
- Background in influencer outreach or affiliate campaigns
Example 2: Agency Social Media Coordinator
We are hiring a Social Media Coordinator to manage multiple brand accounts across various platforms, including Instagram, LinkedIn, Facebook, and X. This role requires strong project management, content planning, and effective cross-team communication skills. You’ll work in a dynamic, fast-paced environment, ensuring that each client’s content aligns with their voice, strategy, and marketing goals.
Responsibilities
- Manage social calendars and publish content for multiple client accounts
- Collaborate with designers, writers, and account managers on brand-specific strategies
- Monitor social media performance and provide insights or optimizations for client reporting
- Ensure all content aligns with each client’s tone, goals, and deadlines
- Participate in brainstorms and client calls to align on creative and campaign direction
- Track and manage client feedback and implement timely adjustments
- Research trends and platform updates to inform proactive strategy
Requirements
Hard skills
- Experience managing multiple brand accounts simultaneously
- Proficiency with social tools like Sprout Social, Planoly, or Later
- Ability to maintain consistent tone and branding across diverse clients
- Strong familiarity with social media best practices and trends
Soft skills
- Excellent time management and attention to detail
- Clear and professional client communication
- Comfortable juggling deadlines and shifting priorities
- Collaborative, proactive, and solution-oriented
Education
Bachelor’s degree in Marketing, Communications, or Public Relations
Certifications
Hootsuite Social Marketing Certification (recommended)
Preferred qualifications
- Prior experience in a digital marketing or creative agency setting
- Skills in Canva, Adobe Express, or similar content tools
Example 3: B2B Social Media Coordinator
Our growing B2B organization is seeking a Social Media Coordinator to enhance brand awareness, drive lead generation, and support sales enablement through digital channels. This role focuses on LinkedIn and X (formerly Twitter), creating content that positions the company as a thought leader and supports its business development goals.
Responsibilities
- Develop and manage LinkedIn and X content calendars targeting industry professionals
- Write and publish posts promoting webinars, case studies, blog articles, and company news
- Partner with subject matter experts to create insightful, industry-relevant content
- Analyze social performance and optimize posts for engagement and lead capture
- Monitor competitors and industry trends to refine messaging and positioning
- Coordinate with marketing and sales teams to align social with broader campaigns
- Track content performance metrics tied to conversions, form fills, and demos
Requirements
Hard skills
- Expertise in LinkedIn content creation and analytics
- Familiarity with B2B marketing KPIs and funnel stages
- Ability to translate complex topics into accessible social content
- Strong business writing and editing skills
Soft skills
- Strategic mindset and results orientation
- Strong cross-functional collaboration
- Attention to detail and brand consistency
- Ability to adjust tone for executive and technical audiences
Education
Bachelor’s degree in Marketing, Communications, or Business
Certifications
LinkedIn Marketing Labs Certification (recommended)
Preferred qualifications
- Experience working in SaaS, consulting, or B2B services
- Familiarity with CRM or email marketing platforms
Example 4: B2c Social Media Coordinator
We’re hiring a Social Media Coordinator to build and grow a consumer-facing brand through visually engaging, emotionally resonant content. This position is best suited for someone who is active on Instagram, TikTok, and YouTube Shorts, understands how to build a community, and thrives on chasing trends that drive real-time engagement.
Responsibilities
- Plan and publish daily content tailored to consumer behavior and platform trends
- Respond to comments, DMs, and reviews to foster community and brand loyalty
- Collaborate with creative teams on social campaigns, seasonal rollouts, and promotions
- Track content performance and adjust based on real-time metrics
- Identify and experiment with new formats such as memes, trending audio, or influencer collabs
- Stay current on pop culture, social trends, and audience behavior
- Ensure brand tone and aesthetic are consistently reflected across platforms
Requirements
Hard skills
- Strong knowledge of short-form video editing (CapCut, Canva, etc.)
- Familiarity with TikTok, Instagram Reels, and Facebook Stories
- Experience with publishing tools and analytics dashboards
- Ability to create timely, shareable content at high volume
Soft skills
- Highly creative and trend-savvy
- Agile and responsive in fast-moving environments
- Excellent communication and community engagement skills
- Comfortable working independently and cross-functionally
Education
Bachelor’s degree in Media, Marketing, or Communications
Certifications
None required
Preferred qualifications
- Background in consumer products, entertainment, or lifestyle brands
- Previous success growing brand accounts on TikTok or Instagram