Social Media Coordinator Sample Job Descriptions

What Does a Social Media Coordinator Do?

A social media coordinator helps manage a company’s presence across social media platforms by creating, scheduling, and publishing content that aligns with the brand’s messaging and marketing goals. Working closely with marketing teams, they maintain a consistent brand voice, track engagement metrics, and assist in developing campaigns that increase reach and audience interaction. Their role is essential in shaping how a business is perceived online and driving conversations that matter to the brand.

They also monitor real-time audience feedback, respond to comments or inquiries, and help foster online communities. Beyond daily posting, social media coordinators often contribute to content brainstorming sessions, gather performance data to inform future strategy, and stay current on platform trends and algorithm updates to maintain visibility and engagement.

Looking to Hire a Social Media Coordinator?

Speak with one of our recruiting experts today.

Social Media Coordinator Core Responsibilities

  • Plan, schedule, and publish content across social media platforms, including Instagram, Facebook, LinkedIn, and X (formerly Twitter)
  • Collaborate with designers, writers, and marketing managers to align social content with campaign goals
  • Monitor daily engagement, respond to comments and messages, and escalate customer concerns when needed
  • Analyze platform metrics and performance reports to identify trends and improve future content strategies
  • Assist in the development and execution of paid social media campaigns
  • Stay informed about platform updates, content trends, and best practices
  • Maintain brand consistency and ensure compliance with company voice and guidelines
  • Coordinate with influencers or brand ambassadors when applicable

Required Skills and Qualifications

Hard skills

  • Proficiency with social media management tools such as Hootsuite, Buffer, Sprout Social, or Later
  • Working knowledge of content scheduling and analytics platforms
  • Understanding of basic design principles and tools like Canva or Adobe Express
  • Ability to interpret social media metrics and KPIs (engagement, reach, impressions, CTR)
  • Experience writing captions and short-form content tailored to platform tone

Soft skills

  • Strong attention to detail and organizational skills
  • Excellent written and verbal communication
  • Creativity and adaptability to adjust content based on performance
  • Team-oriented mindset with a collaborative approach
  • Ability to manage multiple platforms and priorities simultaneously

Education

A bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field is typically preferred.

Certifications

Hootsuite Social Marketing Certification or Meta Certified Digital Marketing Associate is recommended, but not required.

Social Media Coordinator Preferred Qualifications

  • Experience managing business accounts with 10K+ followers
  • Familiarity with paid social ad platforms and boosting content
  • Prior experience working in a digital marketing or agency environment
  • Knowledge of SEO best practices related to social media
  • Familiarity with video editing tools or Reels/TikTok content creation

Social Media Coordinator Compensation

Social media coordinator’s compensation structures are often influenced by the individual’s experience level, expertise, geographical location, and the organization’s size and industry. Click below to explore salaries by local market.

The average national salary for a Social Media Coordinator is:

$55,620

Sample Job Social Media Coordinator Descriptions

The first step when hiring a great social media coordinator is a well-crafted job description. Below are real-world examples to help give you the best chance of success on your recruiting journey.

Need Help Hiring a Social Media Coordinator?

We match top professionals with great employers across the country. From filling urgent job openings to developing long-term hiring strategies, our team is here to help. Review our staffing solutions, browse our award-winning Staffing Corner blog, or call today. We look forward to connecting with you soon.