What Does a Salesforce Administrator Do?
A Salesforce administrator manages and configures an organization’s Salesforce platform to ensure it meets business needs and supports daily operations. They are responsible for tasks such as user account management, maintaining data integrity, customizing dashboards and reports, and setting up workflows and permissions. By keeping the system updated and functional, they help sales, service, and marketing teams work more efficiently while ensuring company data remains accurate and accessible.
Salesforce administrators also act as a bridge between technical teams and business stakeholders. They translate organizational requirements into platform solutions and provide user training to maximize adoption and efficiency. In addition to troubleshooting issues and monitoring performance, administrators often evaluate new Salesforce features and recommend ways to optimize processes. Their expertise ensures that Salesforce remains a reliable, scalable tool that supports growth and customer engagement.
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Salesforce Administrator Core Responsibilities
- Manage and configure user accounts, permissions, and roles
- Maintain data integrity through regular audits, deduplication, and updates
- Create and customize dashboards, reports, and workflows
- Implement automation using tools like Flows and Process Builder
- Provide training and support to Salesforce users across departments
- Monitor system performance and troubleshoot issues
- Stay informed on Salesforce updates and apply relevant enhancements
- Coordinate with developers and IT teams for advanced customizations and integrations
Required Skills and Qualifications
Hard skills
- Proficiency with Salesforce configuration, including dashboards, workflows, and reports
- Strong understanding of CRM processes and data management
- Familiarity with Salesforce automation tools such as Flows and Process Builder
- Knowledge of security controls, permissions, and user management
- Ability to integrate Salesforce with third-party tools and applications
Soft skills
- Strong communication and user training abilities
- Analytical thinking and problem-solving skills
- Ability to gather and translate business requirements into system solutions
- Organizational skills and attention to detail
- Collaboration and teamwork across departments
Education
- Bachelor’s degree in business, information technology, or related field preferred
Certifications
- Salesforce Certified Administrator required
- Additional certifications such as Advanced Administrator, Platform App Builder, or Sales Cloud Consultant recommended
Preferred Qualifications
- 2–4 years of experience administering Salesforce in a professional environment
- Familiarity with Service Cloud, Marketing Cloud, or Nonprofit Cloud
- Experience with data migration and integration tools such as MuleSoft or Data Loader
- Background in training or supporting large user groups
- Advanced Excel or data analysis skills
National Average Salary
Salesforce administrator salaries vary by experience, industry, organization size, and geography. Click below to explore salaries by local market.
The average national salary for a Salesforce Administrator is:
$96,836
Sample Job Description Templates for Salesforce Administrators
Junior Salesforce Administrator
Position Overview
We are seeking a junior Salesforce administrator to provide day-to-day support for our CRM platform and assist with system enhancements. This entry-level position is ideal for candidates looking to grow their Salesforce expertise while supporting sales, marketing, and service teams.
Responsibilities
- Assist in managing user accounts, roles, and permissions
- Support data entry, data cleanup, and record maintenance
- Generate and update standard dashboards and reports
- Help troubleshoot user issues and provide first-line support
- Assist with testing and rollout of Salesforce updates and features
- Document processes and system changes
Requirements
Hard skills
- Basic proficiency with Salesforce CRM
- Knowledge of reports, dashboards, and data management
- Familiarity with CRM workflows and automation concepts
- Ability to use Excel or similar data tools
Soft skills
- Strong attention to detail
- Willingness to learn and follow guidance from senior admins
- Clear communication and customer service orientation
- Ability to manage multiple tasks at once
Education
- Bachelor’s degree in business, IT, or related field preferred
Certifications
- Salesforce Certified Administrator encouraged within first year
Preferred Qualifications
- Internship or project experience with Salesforce
- Familiarity with CRM best practices
Mid-Level Salesforce Administrator
Position Overview
We are hiring a mid-level Salesforce administrator to configure, customize, and maintain our Salesforce platform. This role involves managing user requests, supporting workflows, and ensuring data accuracy while collaborating with business teams on system improvements.
Responsibilities
- Configure dashboards, workflows, and automations using Flows and Process Builder
- Maintain user access, profiles, and permission sets
- Conduct data audits and ensure data integrity across systems
- Support integration with third-party applications
- Provide training and documentation for end users
- Monitor system updates and apply relevant features
Requirements
Hard skills
- Proficiency with Salesforce configuration tools and user management
- Experience with automation, validation rules, and workflows
- Ability to integrate Salesforce with other systems
- Knowledge of CRM reporting and analytics
Soft skills
- Strong problem-solving and analytical skills
- Good communication and ability to translate technical concepts for users
- Collaboration across departments
- Time management and organizational abilities
Education
- Bachelor’s degree in business administration, information systems, or related field
Certifications
- Salesforce Certified Administrator required
Preferred Qualifications
- 2–4 years of Salesforce administration experience
- Experience with Service Cloud, Sales Cloud, or Marketing Cloud
Senior Salesforce Administrator
Position Overview
We are looking for a senior Salesforce administrator to oversee system governance, lead configuration efforts, and serve as the primary point of contact for Salesforce across the organization. This role requires extensive knowledge of the platform and experience supporting business-critical processes.
Responsibilities
- Lead Salesforce system administration, including complex workflows and automation
- Manage integrations with other platforms and tools
- Oversee data migrations, deduplication, and quality initiatives
- Develop advanced reports, dashboards, and KPIs
- Partner with business leaders to gather requirements and recommend solutions
- Mentor junior and mid-level administrators
Requirements
Hard skills
- Advanced proficiency with Salesforce administration and automation tools
- Strong data management and reporting skills
- Experience with third-party integrations and API usage
- Familiarity with security controls and compliance requirements
Soft skills
- Leadership and mentoring abilities
- Strong communication and stakeholder management skills
- Ability to manage competing priorities effectively
- Strategic thinking and problem-solving
Education
- Bachelor’s degree required; master’s degree preferred
Certifications
- Salesforce Certified Administrator required
- Advanced Administrator certification preferred
Preferred Qualifications
- 5+ years of Salesforce administration experience
- Experience in a leadership or mentoring capacity
Lead Salesforce Administrator
Position Overview
We are seeking a lead Salesforce administrator to provide technical direction, manage system enhancements, and ensure best practices are followed across the platform. This role balances hands-on configuration with leadership responsibilities.
Responsibilities
- Supervise Salesforce administration team members and assign projects
- Establish and enforce governance policies and best practices
- Collaborate with IT and development teams for complex solutions
- Lead system upgrades, feature rollouts, and security reviews
- Act as the primary escalation point for Salesforce-related issues
- Provide advanced training and documentation for end users
Requirements
Hard skills
- Expert-level knowledge of Salesforce configuration and automation tools
- Ability to manage integrations, APIs, and external applications
- Proficiency in data modeling and system architecture
- Experience leading Salesforce projects and system upgrades
Soft skills
- Leadership and team management abilities
- Strong communication with executives and stakeholders
- Excellent organizational and project management skills
- Ability to balance technical and supervisory responsibilities
Education
- Bachelor’s degree required; master’s degree preferred
Certifications
- Salesforce Certified Administrator required
- Advanced Administrator or Platform App Builder strongly preferred
Preferred Qualifications
- 7+ years of Salesforce experience, including leadership roles
- Prior success in managing Salesforce system implementations
Salesforce Sales Administrator
Position Overview
We are hiring a Salesforce sales administrator to support sales teams by configuring tools, maintaining data accuracy, and providing reporting that drives sales effectiveness. This role ensures that the CRM is optimized for sales operations and forecasting.
Responsibilities
- Maintain sales-related Salesforce data including leads, opportunities, and pipelines
- Customize dashboards and reports to track sales performance metrics
- Automate workflows to improve sales productivity
- Support forecasting, territory management, and quota tracking
- Train sales staff on Salesforce functionality
- Collaborate with sales operations and leadership on process improvements
Requirements
Hard skills
- Strong knowledge of Salesforce Sales Cloud
- Proficiency in pipeline management, reporting, and forecasting tools
- Experience with sales-related automation workflows
- Data quality management and reporting
Soft skills
- Excellent communication with sales teams
- Ability to troubleshoot and resolve user issues quickly
- Detail-oriented and organized approach to CRM management
- Team collaboration with operations and finance
Education
- Bachelor’s degree in business, IT, or related field preferred
Certifications
- Salesforce Certified Administrator required
Preferred Qualifications
- 2+ years of experience supporting sales operations in Salesforce
- Familiarity with CPQ or other sales enablement tools
Salesforce Data Administrator
Position Overview
We are seeking a Salesforce data administrator to focus on data management, accuracy, and compliance within our CRM. This role is responsible for maintaining high-quality data that supports reporting, analytics, and decision-making.
Responsibilities
- Perform regular data audits, deduplication, and cleansing
- Manage data imports, exports, and migrations using Salesforce and third-party tools
- Ensure compliance with data security and privacy regulations
- Build and maintain data-related reports and dashboards
- Collaborate with teams to maintain accurate customer and account records
- Support integrations with external data systems
Requirements
Hard skills
- Proficiency with Salesforce data management tools (Data Loader, Import Wizard)
- Knowledge of data modeling, data governance, and reporting
- Familiarity with security and compliance standards such as GDPR or CCPA
- Strong Excel or data analysis skills
Soft skills
- High attention to detail and accuracy
- Problem-solving mindset
- Ability to work independently with minimal oversight
- Communication skills for data training and guidance
Education
- Bachelor’s degree in information systems, business, or related field
Certifications
- Salesforce Certified Administrator required
Preferred Qualifications
- 3+ years of data administration experience in Salesforce
- Experience with MuleSoft or other integration platforms
Salesforce Platform Manager
Position Overview
We are hiring a Salesforce platform manager to oversee the strategy, governance, and performance of the organization’s Salesforce ecosystem. This role leads administrators, ensures platform scalability, and aligns Salesforce initiatives with business goals.
Responsibilities
- Manage Salesforce roadmap and align with business strategy
- Lead and mentor Salesforce administrators and analysts
- Oversee integrations with enterprise systems and third-party applications
- Define and enforce platform governance policies
- Monitor platform performance, scalability, and security
- Collaborate with executives to evaluate new Salesforce features and opportunities
Requirements
Hard skills
- Expert knowledge of Salesforce architecture, administration, and integrations
- Strong understanding of CRM strategy and business processes
- Proficiency in project management and system implementation
- Familiarity with API management and enterprise architecture
Soft skills
- Leadership and team management skills
- Strategic vision and business alignment capabilities
- Strong communication with executives and end users
- Excellent organizational and project planning abilities
Education
- Bachelor’s degree required; master’s degree preferred
Certifications
- Salesforce Certified Administrator required
- Advanced certifications such as Platform App Builder or Salesforce Certified Technical Architect preferred
Preferred Qualifications
- 8+ years of Salesforce experience including leadership roles
- Proven track record in managing large-scale Salesforce environments