Sales ManagerJob Description, Salary, Career Path, and Trends
Sales teams have quotas and goals to meet. To help motivate, train, and assist sales representatives in achieving those goals, companies employ sales managers. A sales manager is usually in charge of hiring and training salespeople on their team, evaluating and coaching team members, and instituting procedures and techniques to help them meet its goals. Sales managers are also sometimes charged with assigning each salesperson a geographic territory or set of sales leads. Travel is often a vital element of a sales manager’s job.
In addition to sales skills, a sales manager must also be adept at training and coaching. Motivation, team-building, and knowledge of multiple sales strategies also are essential skills for a sales manager to possess.
Sample job description #1
Build and drive sales and strategy based on company strategy and business objectives
Oversee 3rd party product management and development, directing the prioritization of conversion rate optimization and UX enhancements
Manage all strategic and operationalaspects of our selling channels (website, FBA, wholesale, etc.)
Analyze/compile channel and marketing performance analytics & reporting and provide recommendations for more effective ways to reach customers and increase revenue
Optimize across channels to drive company KPI’s (revenue, gross margin, profitability)
Define/refine our target customer segments and drive actionable insights related to these segments
Growing and fostering vendor relationships to drive long term growth and improved relationship
Collaborate with internal teams such as marketing and purchasing to ensure we bring the right merchandise at the right price at the right time
Ability to analyze sales reports, sales forecasts, and set goals and strategy for meeting those goals
Minimum of five (5) years supervisory experience
3+ years of eCommerce management or ecommerce site merchandising experience
Experience supervising Remote team
Proven track record of growing and expanding vendor, buyer, and account manager relationships
Experience growing and obtaining new seller relationships
Ability to set and exceed sales goals
Work well under pressure and multitask
Passion for building and coaching a high-performing team
Strong verbal and written communication skills
Good proficiency with MS Word, Excel, and Outlook
Commitment to learn about ALEKO products and systems
Bilingual is plus.
A positive, enthusiastic, and diplomatic attitude.
A consistently professional decorum
Sample job description #2
The Sales Manager is accountable for developing and maintaining relationships with accounts that sell beer for on and off premise consumption.
Achieve sales goals
Accomplish timely and productive execution of sales plans and promotions at retail, securing trade support by communicating pricing and product promotions, coordinating use of product displays and point-of-sale materials, promotional events and other product promotion opportunities
Maintain compliance with Quality Control and product code date standards
Plan and conduct regular sales calls to accounts
Manage accurate inventory levels to minimize out-of-stock and out-of-code issues
Assess product rotation on shelf and in back room to maximize product freshness
Ensure proper pricing
Responsible for appropriate placement and effective utilization of point of sale material
Manage product breakage return
Other projects or duties as assigned
Required skills and experience
High school diploma or GED
Must be at least 21 years of age or meet minimum state legal age requirements
Must have minimum of one (1) year of experience in related sales
Must have reliable automobile transportation, maintain an acceptable driving record and valid driver license, and maintain auto insurance coverage at least to the minimum amount specified by the Company and state law
Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization
The employee must be able to lift products from 25 lbs. to 50 lbs. on a regular basis and up to 175 lbs. when handling keg product
Must be able to work varied hours and days
Proficient in Microsoft Office
Available to work holidays and weekends as business dictates
Excellent verbal and written communication skills
This position must pass a post-offer background and drug test
Preferred skills and experience
Sample job description #3
Essential duties and responsibilities
Responsible for all catered functions from organization to execution, including delegation of responsibilities
Work closely with sales managers and coordinators to generate new business and maintain contact with present accounts
Ensures excellence in guest satisfaction through effective training of staff, commitment to a “Do Whatever It Takes” attitude” and a hands-on, lead by example management style
Identify qualifying business potential, closing business, overcoming objections, negotiating, upselling, and understanding the client’s needs through Features-Adjectives-Benefits selling
Manage business on the books successfully and work pipeline of Inquiries, Prospects, Tentative and Definite bookings
Work local Key Influencers including Hotels, Convention & Visitor Bureaus, Chambers, Retail Outlets, Office Buildings, and Condo/Apartment buildings
Conduct client visits that are targeted and meaningful to build private dining sales
At least 3 years previous sales experience in a restaurant and hotel operation
Ability to write business correspondences and set up contracts and function sheets
Ability to professionally present promotional materials to prospective customers, and to effectively communicate and coordinate with catering, kitchen staff, and outside vendors
Ability to calculate figures and amounts for guest catering contracts
Ability to communicate with guests and employees using a positive and clear speaking voice, listen to and understand request, respond with appropriate actions, and provide accurate information
Stable and progressive work history
Strong work ethic
Average salary and compensation
The average salary for a sales manager is $125,000 in the United States. While only base salaries are reflected here, commissions and bonuses may greatly increase total compensation. Additionally, salaries will vary based on experience, company size, industry, and geographic market.
Los Angeles, California
Minneapolis-St. Paul, Minnesota
New York City, New York
Sample interview questions
What do you like the most about sales?
What do you dislike the most about sales?
Describe your selling style.
Describe your management style.
What is the greatest success you’ve had with sales?
What made you a successful sales representative? How will your success inform how you manage your team?
What do you look for in new sales representative hires?
What training method is best for new sales representatives?
How would you handle a sales representative that misses quota on a regular basis?
Tell me about a time when you missed your sales quota and how you handled it.
What is the best motivator for a sales team?
Can you describe a time when you had to let a salesperson go?
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