Marketing SpecialistSample Job Descriptions, Salaries, and Interview Questions
A marketing specialist can be described as one who helps design, create, and supervise a marketing project. Marketing specialists exercise their comprehensive communication skills to boost and transmit the products and services a company has to offer. These specialists will produce a marketing plan designed to influence businesses and consumers to indulge in particular products or services. They work in both B2C and B2B businesses. Marketing specialists develop marketing programs that foster brand identity, intensify a company’s standing, and increase revenue.
The role of marketing specialists is ever-evolving and changing due to the growth of the digital marketing world. People wanting to work in this field should be familiar with the use of social media platforms, online marketing, and the use of data, algorithms, and other technology to determine future performance. As a result, their job tasks will vary based on the market focus, industry, company, and nature of the products and services being marketed.
The work schedule of a marketing specialist can vary from a full-time employee of a single company, to an independent contractor hired to work on certain projects. They’re held accountable for the creation of new marketing campaigns, the creation of brand missions to boost brand awareness, exploring and scrutinizing statistics, and the development of commercial demonstrations. Specialists should also be knowledgeable of certain marketing software that may be used to help reach KPIs and other objectives.
Sample job description #1
The Marketing Specialist is responsible for executing marketing plans for ABC Company’s products and services to our prospects, clients and partners. Our Managed Services include: Cloud Services, Cybersecurity, Disaster Recovery, Network Management, Microsoft Services and Professional Services. As a key member of the Marketing team, you will work directly with internal stakeholders to develop go-to-market strategies for new and existing services. The individual must be highly motivated, goal-oriented and a team player willing to work in a demanding and dynamic environment.
Create marketing programs (sales documentation, product videos, website copy, blog posts) that articulate the benefits of our products through content creation and leveraging our partner marketing resources.
Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators.
Create and maintain content on our website.
Host monthly webinars, working directly with partner(s) to host monthly webinars pertaining to current trending IT topics, including but is not limited to: PowerPoint creation, prospecting campaigns and information gathering.
Create and maintain ABC Company’s social media presence (LinkedIn, Facebook and YouTube).
Create sales collateral and tools that align with the buying process and help move prospects and clients through the sales cycle.
Create and execute targeted campaigns to our clients and prospects.
Plan and participate in the launch of new services and products which involves collaborating with several different departments.
Collaborate with management, vendors and marketing leadership to develop product positioning and messaging that resonates with our target buyer personas.
Support sales enablement content and delivery for internal sellers and partners including development of training presentations, cheat sheets, and other resources.
Assist in the planning and execution of both internal and external client and prospecting events.
Experience working within WordPress (i.e. maintaining and adding new content).
Real-world knowledge and experience around managing social media campaigns on LinkedIn, Facebook and YouTube.
Strong understanding of marketing to targeted client segments.
2+ years of marketing, product management or digital marketing experience —preferably in a related industry.
Strong ability to execute while managing multiple projects, tasks and deadlines. We operate in a fast-paced environment with shifting priorities and demands.
Effective at partnering with team members and reaching out in real-time to overcome roadblocks.
Bonus: Prior experience working within the Managed Services Provider field.
Bachelor’s Degree in Marketing (or related field)
Excellent grammar, written and oral communication skills
Ability to effectively communicate with internal product stakeholders and external partners
Sample job description #2
As a Marketing Specialist working for ABC Company you will be working with the Regional Marketing Director and the Vice President of Sales & Marketing ensuring that the customers’ needs are met whilst maximizing the profits of the company. You will assist in coordination and execution of all corporate marketing activities in an efficient and effective manner by providing creative, organizational, and coordination support.
Assist with the production, planning and staffing of special projects and events
Assist with coordination of all web, online and social media initiatives, including coordination of blog and social media channels
Coordinate the schedule and execution of emails/e-blasts and work with Regional Marketing Manager and VP of Sales and Marketing to track success of programs
Schedule, gather, organize and maintain visual assets in the media library to include photography, art, virtual tours, etc.
Act as liaison to advertising and public relations agencies as assigned
Present manager with regular traffic, web analytic and other reports
Maintain and organize project files, budgets, spreadsheets, and other project resources as required
Assist with new community launch schedules and grand openings
Perform other duties as assigned
Competencies, behaviors & attributes
Sense of Urgency
Bachelor’s degree in Marketing, Communications, or other related field or 1-2 years of marketing experience with social media experience as a plus
You are proficient in all Microsoft Office applications as well as have savvy computer skills
You are a strong in communication skills both oral and written as well as strong in organization skills
You are customer service oriented and believe customer is number one priority
You understand the need to be flexible and prioritize tasks in order to meet deadlines
FLSA Status: Exempt
Will have responsibilities such as
Office or non-manual work, which is directly related to management or general business operations
Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance
Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
Report to Division/Corporate Office/Community daily and adhere to schedule
Ability to access, input, and retrieve information from a computer and/or electronic device
Ability to have face to face conversations with customers, co-workers and higher level manager
Ability to sit or stand for long periods of time and move around work environment as needed
Ability to operate a motor vehicle if applicable
Comply with company policies and procedure
Must be able to able to remain in a stationary position up to 50% of the time
The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds
ABC Company experience and/or successful completion of training program may override required education and/or experience requirement.
Sample job description #3
ABC Company is seeking a Marketing Specialist to assist with multiple tasks within the marketing department.
This role is part of a small, high-impact team reporting to the Vice President of Brand Marketing and working closely with all marketing team members. The successful candidate for the Marketing Specialist Role is a highly motivated, detail oriented, team player focused on providing high quality work.
Essential job functions:
Coordinate quality brand projects across multiple channels, included but not limited to; ads, sponsorships, branded screens, and brand marketing materials.
Assist with promotional communications and dissemination of campaign materials
Assist with marketing requests for sponsorships, logos, ads, and brand marketing
Assist with presentations and content.
Provide support for marketing projects as needed.
Provide & organize sponsorships, logo requests, ads, screens, and brand marketing materials.
Provide reporting, tracking and insights for sponsorships, logos, ads and brand marketing.
Update and maintain brand guidelines book, branch playbook and branded screens.
Manage relevant requests from internal compliance software and task workflows for the brand marketing projects
Performs other duties as assigned.
Extended working hours may be required as dictated by management and business needs.
Travel to multiple facilities may be required.
May be required to sit/review information on a computer screen for long periods of time.
May require repetitive motions of the hands and wrist related to writing and typing at an electronic keyboard.
Degree in Marketing or Business Administration.
Minimum 2+ years of relevant work experience in Marketing and Banking. Financial services experience highly preferred.
Ability to draft business correspondence, reports, and presentations.
Strong attention to detail
Ability to think critically and question data.
Ability to work in a fast paced environment and manage multiple tasks at one time.
Strong analytical skills, including the ability to synthesize data and develop insights.
Strong technical skills, including proficiency in Excel, Power Point and analytics tools.
Average salary and compensation
The average salary for a marketing specialist is $59,400 per year in the United States. Salary will likely vary depending on location, industry, company and size of organization.
Los Angeles, California
Minneapolis-St. Paul, Minnesota
New York City, New York
Sample interview questions
What influenced your choice to become a marketing specialist?
If your marketing team is undecided on which of two marketing campaigns to go with, how would you handle this?
Tell me about a time when your team disagreed with your suggestions.
Despite following every marketing campaign you have suggested, your client has still failed to generate any new business. What is your next move?
What do you do if you do not hit your KPIs for the quarter? How would you explain this to a client?
What are your determining factors in whether or not a marketing campaign has been a success?
Have you ever participated in or led a marketing campaign that has failed?
Tell me about your most successful marketing campaign.
What is your favorite marketing avenue to advertise a new product?
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