Marketing ManagerJob Description, Salary, Career Path, and Trends
Marketing managers are the nucleus of any marketing department. They coordinate the efforts of production, creative, and their own marketing teams to execute campaigns that build brand awareness, advertise a product, drive sales, and more. Marketing managers serve as vital touch points between clients and the executive team, making sure everyone’s goals are met during a project’s lifespan.
Marketing managers bring their own creative ideas and strategy to the table, as well. They draw on their knowledge of traditional and digital channels to meaningfully collaborate with professionals across disciplines. A great marketing manager uses their excellent communication and leadership skills to bring the best out of their teams.
Sample job description
A skilled marketing manager is essential to a company’s brand identity and marketing strategy. [Your Company Name] is seeking a motivated marketing manager to oversee and work with our marketing department to elevate our brand and services. The perfect candidate has the ability to create forecasts, identify new business leads, and implement an outstanding marketing strategy that increases brand awareness and profitability. You are the right fit for [Your Company Name] if you believe you have the skills necessary to optimize our marketing to the fullest potential.
Typical duties and responsibilities
Organize kickoff meetings for new projects with clients and creatives
Coordinate the creative and marketing teams
Communicate with executives to set pricing strategies and target goals
Develop budgets and schedules for projects
Direct market research to evaluate current and future product success
Organize creative and client reviews
Ensure projects are completed on schedule and meet campaign objectives
Education and experience
This position requires a bachelor’s degree in business, marketing, mass communications, or a related field. Some employers may require a master’s degree in marketing or business.
Required skills and qualifications
Expertise in traditional and digital marketing channels
Proficiency with Microsoft Word, Excel, and PowerPoint
Excellent leadership and communication skills
Ability to brainstorm ideas and concepts with creative and executive leadership
Proficiency with project management software such as Base Camp and Workfront
Working knowledge of visual design, web design, and production platforms and trends
Ability to evaluate and edit website and social media creative
Exceptional critical-thinking and problem-solving skills
Superior organization and time management skills
5+ years managing a team of marketers
Strong knowledge of digital marketing
Excellent leadership skills
Average salary and compensation
The average salary for a marketing manager is $83,800 in the United States. Position salary will vary based on experience, education, company size, industry, and market.
Los Angeles, California
Minneapolis-St. Paul, Minnesota
New York City, New York
Typical work environment
Marketing managers work in an office environment, usually with their own private office. Because of the type of work they do, marketing managers work closely with top executives and spend some of their time in conference rooms attending meetings. It’s also necessary for marketing managers to occasionally leave the office to meet with clients.
The work hours for a marketing manager are typically from 9 AM to 5 PM, Monday through Friday, in an office setting. However, longer or different hours may, at times, be necessary.
Marketing is such an important part of any business, which makes it all the more important to prove your value as a marketing manager. These are some of the top certification programs in this field:
Digital Marketing Pro Program. This certification program is the result of a team up between the American Marketing Association and the Digital Marketing Institute. By completing the 30 hours of online coursework in this program, you will be a PCM Digital Marketer and a Certified Digital Marketing Professional. Once you complete the course, you will take an exam to earn certification.
Online Marketing Certified Professional (OMCP). Receiving an OMCP certification requires passing scores on three OMCP exams as well as 5,000 experience hours or post-secondary education in marketing. With an OMCP certification, you verify that you have extensive training and experience in marketing best practices, which increases your hireability and earning potential as a marketing manager.
Google Marketing Certifications: Fundamentals of Digital Marketing. This certification program for beginners is accredited by the Interactive Advertising Bureau Europe and The Open University. It is a free course consisting of 26 modules and 40 hours of content from practical exercises to real-world examples of digital marketing. Upon completion, you will receive a certificate from Google. You can then take more advanced and specialized courses if you wish.
The journey to becoming a marketing manager begins with earning a bachelor’s degree in marketing, business, mass communications, or a similar field. A master’s degree in business or marketing can go a long way to proving a candidate’s credentials for this demanding role.
Since marketing managers require in-depth expertise in multiple facets of the industry, hands-on experience is crucial for getting hired for the position. Most employers require at least seven years in a traditional or digital marketing role — such as an account coordinator or digital marketing strategist position — from marketing manager candidates.
US, Bureau of Labor Statistics’ job outlook
SOC Code: 11-2021
Projected Employment in 2030
Projected 2020-2030 Percentage Shift
Projected 2020-2030 Numeric Shift
Demographic research is crucial to forecasting any marketing campaign’s potential success. Thanks to the digital ad revolution, marketing managers have more tools than ever to plan successful, targeted campaigns.
Social media has given marketing managers an invaluable window into the world of their consumers’ everyday wants, needs, and behaviors. To best appeal to their target audiences and stay ahead of their competition, marketing managers will need to keep on top of the latest social media tracking and analytics tools.
Sample interview questions
What is your understanding of our target audience?
What do you think sets our brand apart from competitors?
How do you become an expert on the products or services you are marketing?
What channels do you use to reach potential customers?
Tell me about a product that you successfully marketed. What was your strategy and who was your audience?
Describe a time when you worked with a team to create a campaign on a tight budget. What did you have to prioritize?
How would you measure the impact of a marketing campaign?
Describe a time when a marketing campaign you were involved with failed. What did you do?
What’s a new marketing tactic that you’ve tried recently? What did you learn?
Are you familiar with SEO best practices?
What marketing and productivity tools do you use and why?
How do you motivate people?
Have you ever run into a conflict of interest on a marketing campaign and how did you handle it?
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