Marketing ManagerJob Description, Salary, Career Path, and Trends

Marketing managers are the nucleus of any marketing department. They coordinate the efforts of production, creative, and their own marketing teams to execute campaigns that build brand awareness, advertise a product, drive sales, and more. Marketing managers serve as vital touch points between clients and the executive team, making sure everyone’s goals are met during a project’s lifespan.

Marketing managers bring their own creative ideas and strategy to the table, as well. They draw on their knowledge of traditional and digital channels to meaningfully collaborate with professionals across disciplines. A great marketing manager uses their excellent communication and leadership skills to bring the best out of their teams.

Sample job description #1

Our Marketing Manager will be responsible for the overall execution of all marketing; including, but not limited to, social media strategy, digital marketing, public relations, advertising, partnerships, and catalog production.


  • Manage Graphic Design team to develop all marketing and sales collateral
  • Develop B2B and B2C channel strategies and maximize overall brand strategy
  • Manage the development and day-to-day activities of brand management, product management, digital marketing, marketing creative, marketing communications, and marketing content management
  • Plan and oversee the execution of social media, go-to-market process from product launch, POP collateral, photography, website presence, digital and print creative to press releases, product reviews, and placement
  • Work with the design team to develop advertising, statement stuffers, collateral, and sales support material
  • Organize and distribute e-mail marketing campaigns to accounts and consumers
  • Work with the Sales Manager to help drive sales and grow brand awareness
  • Prepare and plan annual sales meetings
  • Prepare and plan all aspects for the trade show planning including booth design, marketing materials, hotel, dining, and airline reservations
  • Other tasks as assigned


  • Bachelor’s degree in marketing or related field
  • Minimum 5-7 years marketing and promotion experience
  • Experience working within NetSuite is a plus
  • Exceptional written communication skills via e-mail and use of proper syntax a must
  • Must possess demonstrated problem solving ability, creativity, and initiative
  • Excellent presentation and communication skills
  • Excellent interpersonal skills
  • Attention to detail is a must

Sample job description #2

Position summary

The Marketing Manager is responsible for helping create a high-level strategy and detail-oriented marketing plan each season for all programming at ABC Company. This role will manage and train ABC Company’s street team, help oversee the marketing budget, do research to develop new campaigns, perform consumer analyses, research consumer trends, and measure the efficacy of marketing campaigns to provide recommendations on how to readjust the strategy as necessary.

Primary duties and responsibilities

Project Management

  • Responsible for managing the logistics, timelines, and project assignments (as needed) within the marketing team for various projects within the organization
  • Responsible for managing merchandise inventory
  • Assist with marketing accounting projects such as fee submissions and invoice management
  • Responsible for organizing and managing press events for opening nights and other opportunities
  • Responsible for supporting the Marketing Director with vendor coordination (ie. photographers, videographers, make-up artists, etc.)
  • Project Manager for hard and digital copies of all marketing materials

Market Research

  • Conduct research and analysis on community and patron behavior
  • Developing, executing, monitoring and analyzing surveys for various programs/events
  • Monitor industry (theater and marketing) trends/algorithm shifts, as well as share updates with the marketing team

Data Management

  • Responsible for maintaining an active dashboard of marketing program performance data
  • Working with the Marketing Director and Communications Manager, you’ll provide recommendations based on data and marketing research to help enhance the marketing efforts of the organization

Community Engagement

  • Responsible for developing, executing, and managing ABC Company’s street team during the season
  • Working with the Marketing Director, researching potential partnerships with other organizations and businesses for various projects

Essential knowledge and qualifications

  • Proven success and significant work experience as a marketing coordinator or similar role in a theatre/performing arts organization (required)
  • Solid working knowledge of traditional and digital marketing tools
  • Experience with multiple research methods and use of data analytics software like Nielsen Scarborough PrimeLingo
  • Experience with SEO/SEM campaigns
  • Familiarity with necessary CRM and content management system software
  • Experience in Microsoft Office (Excel, PowerPoint, Word), Google Suites, and ConstantContact
  • Ability to work both independently and as part of a team
  • Analytical mind and ability to think critically
  • Detail-oriented with strong organizational skills
  • A get-things-done attitude with an ability to work in a fast-paced environment and meet tight deadlines

Sample job description #3

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.


  • Define and execute the marketing and communication activities according to our marketing plan
  • Coordinate all marketing activities to generate leads
  • Collaborate with other teams to promote offerings
  • Inform clients and prospects of products and services through creative marketing strategies
  • Track performance of all marketing campaigns


  • Bachelor’s degree or equivalent experience
  • 3+ years experience in marketing
  • Ability to multitask
  • Strong verbal, written, and organizational skills

Average salary and compensation

The average salary for a marketing manager is $83,800 in the United States. Position salary will vary based on experience, education, company size, industry, and market.

LocationSalary LowSalary High
Phoenix, Arizona$83,300$112,750
Los Angeles, California$94,000$127,200
Denver, Colorado$78,350$106,000
Washington, DC$95,400$129,100
Miami, Florida$77,950$105,500
Orlando, Florida$71,900$97,300
Tampa, Florida$72,650$98,250
Atlanta, Georgia$76,200$103,100
Chicago, Illinois$87,600$118,500
Boston, Massachusetts$94,700$128,150
Minneapolis-St. Paul, Minnesota$75,500$102,150
New York City, New York$99,700$134,900
Philadelphia, Pennsylvania$81,200$109,850
Dallas, Texas$79,050$106,950
Houston, Texas$78,700$106,450
Seattle, Washington$91,150$123,350
National Average$71,200$96,350

Sample interview questions

  • What is your understanding of our target audience?
  • What do you think sets our brand apart from competitors?
  • How do you become an expert on the products or services you are marketing?
  • What channels do you use to reach potential customers?
  • Tell me about a product that you successfully marketed. What was your strategy and who was your audience?
  • Describe a time when you worked with a team to create a campaign on a tight budget. What did you have to prioritize?
  • How would you measure the impact of a marketing campaign?
  • Describe a time when a marketing campaign you were involved with failed. What did you do?
  • What’s a new marketing tactic that you’ve tried recently? What did you learn?
  • Are you familiar with SEO best practices?
  • What marketing and productivity tools do you use and why?
  • How do you motivate people?
  • Have you ever run into a conflict of interest on a marketing campaign and how did you handle it?

Marketing Manager Jobs in Ashburn

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