What Does a Marketing Manager Do?
Marketing managers are the nucleus of any marketing department. They coordinate the efforts of production, creative, and their own marketing teams to execute campaigns that build brand awareness, advertise a product, drive sales, and more. Marketing managers serve as vital touchpoints between clients and the executive team, making sure everyone’s goals are met during a project’s lifespan.
Marketing managers bring their own creative ideas and strategy to the table as well. They draw on their knowledge of traditional and digital channels to meaningfully collaborate with professionals across disciplines. Great marketing managers use their excellent communication and leadership skills to bring the best out of their teams.
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National Average Salary
Marketing manager salaries vary by experience, industry, organization size, and geography. To explore salary ranges by local market, please visit our sister site zengig.com.
The average U.S. salary for a Marketing Manager is:
Marketing Manager Job Descriptions
When it comes to recruiting a marketing manager, having the right job description can make a big difference. Here are some real world job descriptions you can use as templates for your next opening.
A skilled marketing manager is essential to a company’s brand identity and marketing strategy. [Your Company Name] is seeking a motivated marketing manager to oversee and work with our marketing department to elevate our brand and services. The perfect candidate has the ability to create forecasts, identify new business leads, and implement an outstanding marketing strategy that increases brand awareness and profitability. You are the right fit for [Your Company Name] if you believe you have the skills necessary to optimize our marketing to the fullest potential.
Typical duties and responsibilities
- Organize kickoff meetings for new projects with clients and creatives
- Coordinate the creative and marketing teams
- Communicate with executives to set pricing strategies and target goals
- Develop budgets and schedules for projects
- Direct market research to evaluate current and future product success
- Organize creative and client reviews
- Ensure projects are completed on schedule and meet campaign objectives
Education and experience
- This position requires a bachelor’s degree in business, marketing, mass communications, or a related field. Some employers may require a master’s degree in marketing or business.
Required skills and qualifications
- Expertise in traditional and digital marketing channels
- Proficiency with Microsoft Word, Excel, and PowerPoint
- Excellent leadership and communication skills
- Ability to brainstorm ideas and concepts with creative and executive leadership
- Proficiency with project management software such as Base Camp and Workfront
- Working knowledge of visual design, web design, and production platforms and trends
- Ability to evaluate and edit website and social media creative
- Exceptional critical-thinking and problem-solving skills
- Superior organization and time management skills
- 5+ years managing a team of marketers
- Strong knowledge of digital marketing
- Excellent leadership skills
Our Marketing Manager will be responsible for the overall execution of all marketing; including, but not limited to, social media strategy, digital marketing, public relations, advertising, partnerships, and catalog production.
- Manage Graphic Design team to develop all marketing and sales collateral
- Develop B2B and B2C channel strategies and maximize overall brand strategy
- Manage the development and day-to-day activities of brand management, product management, digital marketing, marketing creative, marketing communications, and marketing content management
- Plan and oversee the execution of social media, go-to-market process from product launch, POP collateral, photography, website presence, digital and print creative to press releases, product reviews, and placement
- Work with the design team to develop advertising, statement stuffers, collateral, and sales support material
- Organize and distribute e-mail marketing campaigns to accounts and consumers
- Work with the Sales Manager to help drive sales and grow brand awareness
- Prepare and plan annual sales meetings
- Prepare and plan all aspects for the trade show planning including booth design, marketing materials, hotel, dining, and airline reservations
- Other tasks as assigned
- Bachelor’s degree in marketing or related field
- Minimum 5-7 years marketing and promotion experience
- Experience working within NetSuite is a plus
- Exceptional written communication skills via e-mail and use of proper syntax a must
- Must possess demonstrated problem solving ability, creativity, and initiative
- Excellent presentation and communication skills
- Excellent interpersonal skills
- Attention to detail is a must
The Marketing Manager is responsible for helping create a high-level strategy and detail-oriented marketing plan each season for all programming at ABC Company. This role will manage and train ABC Company’s street team, help oversee the marketing budget, do research to develop new campaigns, perform consumer analyses, research consumer trends, and measure the efficacy of marketing campaigns to provide recommendations on how to readjust the strategy as necessary.
Primary duties and responsibilities
- Responsible for managing the logistics, timelines, and project assignments (as needed) within the marketing team for various projects within the organization
- Responsible for managing merchandise inventory
- Assist with marketing accounting projects such as fee submissions and invoice management
- Responsible for organizing and managing press events for opening nights and other opportunities
- Responsible for supporting the Marketing Director with vendor coordination (ie. photographers, videographers, make-up artists, etc.)
- Project Manager for hard and digital copies of all marketing materials
- Conduct research and analysis on community and patron behavior
- Developing, executing, monitoring and analyzing surveys for various programs/events
- Monitor industry (theater and marketing) trends/algorithm shifts, as well as share updates with the marketing team
- Responsible for maintaining an active dashboard of marketing program performance data
- Working with the Marketing Director and Communications Manager, you’ll provide recommendations based on data and marketing research to help enhance the marketing efforts of the organization
- Responsible for developing, executing, and managing ABC Company’s street team during the season
- Working with the Marketing Director, researching potential partnerships with other organizations and businesses for various projects
Essential knowledge and qualifications
- Proven success and significant work experience as a marketing coordinator or similar role in a theatre/performing arts organization (required)
- Solid working knowledge of traditional and digital marketing tools
- Experience with multiple research methods and use of data analytics software like Nielsen Scarborough PrimeLingo
- Experience with SEO/SEM campaigns
- Familiarity with necessary CRM and content management system software
- Experience in Microsoft Office (Excel, PowerPoint, Word), Google Suites, and ConstantContact
- Ability to work both independently and as part of a team
- Analytical mind and ability to think critically
- Detail-oriented with strong organizational skills
- A get-things-done attitude with an ability to work in a fast-paced environment and meet tight deadlines
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
- Define and execute the marketing and communication activities according to our marketing plan
- Coordinate all marketing activities to generate leads
- Collaborate with other teams to promote offerings
- Inform clients and prospects of products and services through creative marketing strategies
- Track performance of all marketing campaigns
- Bachelor’s degree or equivalent experience
- 3+ years experience in marketing
- Ability to multitask
- Strong verbal, written, and organizational skills
Candidate Certifications to Look For
- Digital Marketing Pro Program. This certification program is the result of a team-up between the American Marketing Association and the Digital Marketing Institute. By completing the 30 hours of online coursework in this program, candidates will be a PCM Digital Marketer and Certified Digital Marketing Professional. Once they complete the course, they will take an exam to earn certification.
- Online Marketing Certified Professional (OMCP). Receiving an OMCP certification requires passing scores on three OMCP exams as well as 5,000 experience hours or post-secondary education in marketing. With an OMCP certification, candidates verify that they have extensive training and experience in marketing best practices, which increases their hireability and earning potential as marketing managers.
- Google Marketing Certifications: Fundamentals of Digital Marketing. This certification program for beginners is accredited by the Interactive Advertising Bureau Europe and The Open University. It is a free course consisting of 26 modules and 40 hours of content from practical exercises to real-world examples of digital marketing. Upon completion, candidates will receive a certificate from Google. They can then take more advanced and specialized courses if they wish.
How to Hire a Marketing Manager
When hiring a marketing manager, first consider the following:
- Recruiting: Do you have the knowledge, tools, and resources to attract and screen candidates?
- Complexity: Do you need a senior professional, or will mid or junior-level skills and experience suffice?
- Duration: Is this a one-time project or an ongoing need?
- Management: Do you have the time and expertise to direct the work effectively?
- Urgency: How soon does the work need to be completed?
- Headcount: Do you have the budget and approval for an internal employee, or should you consider alternate options?
Answering these questions will help determine the best course of action for your current hiring need. Fortunately, great options exist for every scenario. These are our recommendations:
1. Use 4 Corner Resources (or another professional recruiting firm)
The heavy lifting is done for you when working with a top-tier staffing company like 4 Corner Resources. We source, screen, recruit, and deliver only the most qualified candidate(s), saving you significant time and effort throughout the hiring process while you remain focused on your core business. Understanding your needs and ensuring the right candidate for the position is the key to our success.
This is the best route to take when:
- You need to fill the position quickly
- You want access to a vast talent pool of high-quality, prescreened candidates
- Your position is suited for temporary hiring services, contract staffing, or contract-to-hire recruiting, and you intend to direct the work activity.
- You are hiring an employee as a direct placement but aren’t able to recruit effectively or efficiently with your internal staff.
- You aren’t familiar with current salary rates, market trends, and available skill sets
2. Advertise your opening on a top job board
Your best option may be to advertise your opening on a proven job board. There are many widely used job sites out there that draw visits from qualified candidates. If you have someone internally who can dedicate the time and energy to sort through applications and screen individuals effectively, this can be a great choice.
We recommend using a job board when:
- Your internal recruiting team has the knowledge and experience to assess candidate qualifications
- You are hiring a direct employee and have time to manage the entire recruiting effort
- You have a process for receiving, screening, and tracking all resumes and applications
- You are prepared to respond to all applicants
We recommend CareerBuilder when hiring a marketing manager:
CareerBuilder has been a trusted source for hiring since 1995. Reach 80+ million unique, diverse U.S. job seekers annually by posting your jobs through their talent acquisition channels. Through CareerBuilder, you can engage candidates and drive them into your sourcing pipeline. We recommend using CareerBuilder for hiring when you have the internal resources and processes to review, screen, and reply to all applicants.
3. Leverage your internal resources
You can utilize your own website, social media, and employees to assist in your search for top candidates.
A company website posting should be the first step in notifying prospective candidates that you are hiring. Social media can also be a powerful tool for spreading the word about your new opening. As far as exposure is concerned, this option can be as good as some job boards when you have a large enough following across various platforms, like LinkedIn, Instagram, Facebook, TikTok, and Twitter.
Current employees are every organization’s greatest asset. Encourage your internal team to promote job openings to their network by offering cash and other incentives.
We recommend these options when:
- Your brand has great name recognition
- You can consistently monitor and respond to candidate activity through your website and social media accounts
- You have a process in place to quickly and broadly communicate job openings and requirements
- You have an effective employee referral program in place
If you aren’t sure which path is best, schedule a discovery call today with our seasoned recruiting professionals. The 4 Corner team is on standby to help you find the best option for your unique hiring need.
Sample Interview Questions
- What is your understanding of our target audience?
- What do you think sets our brand apart from competitors?
- How do you become an expert on the products or services you are marketing?
- What channels do you use to reach potential customers?
- Tell me about a product that you successfully marketed. What was your strategy and who was your audience?
- Describe a time when you worked with a team to create a campaign on a tight budget. What did you have to prioritize?
- How would you measure the impact of a marketing campaign?
- Describe a time when a marketing campaign you were involved with failed. What did you do?
- What’s a new marketing tactic that you’ve tried recently? What did you learn?
- Are you familiar with SEO best practices?
- What marketing and productivity tools do you use and why?
- How do you motivate people? What is your philosophy on leadership?
- Have you ever run into a conflict of interest on a marketing campaign and how did you handle it?