What Does a Marketing Manager Do?
A marketing manager leads the planning, development, and execution of marketing initiatives that align with business objectives. Responsible for overseeing campaigns from strategy to performance reporting, this role acts as the link between leadership and execution, translating goals into marketing plans that generate awareness, leads, and revenue. The marketing manager ensures all efforts reflect the brand, support product or service growth, and resonate with target audiences.
Day to day, a marketing manager supervises content creation, digital advertising, events, social media, and other promotional efforts. They manage cross-functional communication between internal teams, agencies, and external vendors, while also overseeing budgets, timelines, and performance tracking. Marketing managers must stay current with trends and technology, constantly optimizing channels to improve results and ROI.
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Marketing Manager Core Responsibilities
- Develop and implement integrated marketing strategies aligned with business goals
- Lead campaign planning and execution across digital, content, events, and paid channels
- Manage budgets, timelines, and team or agency resources
- Analyze marketing performance and report on KPIs such as ROI, CAC, and engagement
- Oversee brand consistency across all internal and external materials
- Collaborate with sales, product, and executive leadership to align marketing objectives
- Supervise marketing coordinators, specialists, or freelancers as needed
- Maintain and optimize the use of CRM, CMS, and automation tools
Required Skills and Qualifications
Hard skills
- Proficiency in marketing platforms (e.g., HubSpot, Salesforce, Google Ads, Meta Ads Manager)
- Strong understanding of SEO, SEM, email marketing, and campaign analytics
- Experience managing multi-channel marketing campaigns and budgets
- Familiarity with reporting tools such as Google Analytics, Tableau, or Looker
Soft skills
- Strategic mindset with strong decision-making abilities
- Leadership and team management experience
- Excellent communication and cross-functional collaboration
- Ability to manage competing deadlines and shifting priorities
Education
- Bachelor’s degree in marketing, communications, or related field
Certifications
- None required
- Preferred: Google Analytics, HubSpot Inbound Marketing, Meta Blueprint, or similar credentials
Preferred Qualifications
- 3–6 years of experience in a marketing leadership or campaign execution role
- Background in B2B, B2C, or industry-specific verticals such as SaaS, retail, healthcare, or manufacturing
- Experience managing vendor or agency relationships
National Average Salary
Marketing manager salaries vary by experience, industry, organization size, and geography. Click below to explore salaries by local market.
The average national salary for a Marketing Manager is:
$110,965
Sample Job Description Templates for Marketing Managers
Mid-Level Marketing Manager
Position Overview
We are seeking a Mid-Level Marketing Manager to lead integrated marketing initiatives, manage campaign execution, and optimize performance across digital and traditional channels. This role is ideal for professionals with a strong foundation in marketing strategy who are ready to own multi-channel programs and collaborate across departments.
Responsibilities
- Plan and execute campaigns that support lead generation, product awareness, and customer engagement
- Manage timelines, budgets, and resources for assigned campaigns
- Collaborate with sales, product, and content teams to align messaging and objectives
- Oversee email, social, web, and event-based marketing initiatives
- Analyze campaign performance and optimize based on KPIs and ROI metrics
Requirements
Hard skills
- Experience with marketing platforms (HubSpot, Salesforce, Google Ads)
- Understanding of SEO/SEM, email marketing, and paid social campaigns
- Familiarity with Google Analytics and marketing automation tools
Soft skills
- Strong project management and multitasking skills
- Clear communication and collaboration across departments
- Analytical mindset with results-driven decision-making
Education
- Bachelor’s degree in marketing, communications, or related field
Certifications
- Not required
- Preferred: Google Ads or HubSpot Marketing certifications
Preferred Qualifications
- 3–5 years of experience in a full-funnel marketing role
Senior Marketing Manager
Position Overview
We are hiring a Senior Marketing Manager to lead strategic marketing initiatives, manage team members and vendors, and drive performance across brand and demand-generation channels. This role partners closely with leadership to turn business goals into measurable marketing outcomes.
Responsibilities
- Develop and lead strategic marketing plans that align with business priorities
- Manage and mentor junior marketing staff and contractors
- Own marketing performance reporting, budget allocation, and channel optimization
- Drive cross-functional collaboration with product, sales, and leadership teams
- Evaluate new tools, partners, or channels to expand reach and improve ROI
Requirements
Hard skills
- Deep experience with marketing platforms (CRM, CMS, automation, analytics)
- Proven ability to manage multi-channel campaigns and budget performance
- Expertise in reporting KPIs such as CAC, LTV, and ROI
Soft skills
- Leadership and team development
- Strategic thinking with strong execution discipline
- Ability to present insights to executive stakeholders
Education
- Bachelor’s degree required; master’s preferred
Certifications
- Not required
- Preferred: Google Analytics, PMP, or digital marketing certifications
Preferred Qualifications
- 6+ years of marketing experience with 2+ in a senior-level role
Marketing Campaign Manager
Position Overview
We are hiring a Marketing Campaign Manager to lead the planning, execution, and analysis of multi-channel marketing campaigns. This role is responsible for ensuring campaigns are delivered on time, on budget, and with clear performance goals.
Responsibilities
- Own end-to-end campaign planning and execution across digital, email, and event channels
- Manage campaign assets, timelines, budgets, and cross-team coordination
- Work with creative, content, and sales teams to ensure campaign alignment
- Track campaign KPIs and optimize based on engagement and ROI metrics
- Report on performance and share insights with leadership
Requirements
Hard skills
- Proficiency with project management and campaign tools (e.g., Asana, Marketo, HubSpot)
- Understanding of campaign tracking, segmentation, and performance metrics
- Experience with email, social, and landing page development
Soft skills
- High attention to detail and process orientation
- Comfortable managing multiple campaigns at once
- Clear communication across technical and creative stakeholders
Education
- Bachelor’s in marketing, business, or a related field
Certifications
- Preferred: HubSpot or Google Ads certifications
Preferred Qualifications
- 3–5 years of experience in a marketing campaign or project management role
Content Marketing Manager
Position Overview
We are hiring a Content Marketing Manager to lead the creation and distribution of high-impact content that drives brand awareness, SEO, and lead generation. This role oversees content strategy, production, and performance measurement across web, email, and social platforms.
Responsibilities
- Develop and manage content calendars for blog, email, social, and other channels
- Collaborate with subject matter experts, designers, and writers to produce compelling content
- Oversee SEO strategy and ensure on-page optimization across all content
- Analyze content performance and adjust strategy based on engagement data
- Maintain brand voice, tone, and editorial standards across all materials
Requirements
Hard skills
- Strong writing/editing background and familiarity with CMS platforms
- Knowledge of SEO, content analytics, and keyword strategy
- Experience with editorial workflows and asset management
Soft skills
- Strategic thinking combined with attention to creative detail
- Strong cross-functional communication and content planning skills
- Ability to manage freelancers, agencies, or internal contributors
Education
- Bachelor’s in marketing, communications, journalism, or English
Certifications
- Preferred: HubSpot Content Marketing or SEMrush SEO certification
Preferred Qualifications
- 4+ years in a content or editorial marketing role
Product Marketing Manager
Position Overview
We are looking for a Product Marketing Manager to own go-to-market strategies, positioning, and messaging for our products. This role works cross-functionally with product, sales, and marketing teams to bring products to market and drive adoption.
Responsibilities
- Develop product positioning, messaging, and competitive differentiation
- Create go-to-market strategies and manage product launch execution
- Enable sales teams with tools, decks, and customer-facing materials
- Collaborate with product managers to inform roadmap and feature releases
- Gather market insights and analyze buyer behavior to refine messaging
Requirements
Hard skills
- Experience with product marketing, competitive analysis, and positioning frameworks
- Strong copywriting skills and familiarity with sales enablement tools
- Understanding of SaaS or technical product marketing (if applicable)
Soft skills
- Strategic and analytical mindset
- Skilled communicator across product, sales, and marketing teams
- Strong storytelling ability
Education
- Bachelor’s in marketing, business, or a related field
Certifications
- Not required
- Preferred: Pragmatic Institute certification or similar
Preferred Qualifications
- 4+ years of product marketing experience in B2B or B2C settings