What Does a Marketing Coordinator Do?
A marketing coordinator supports the planning and execution of campaigns by managing schedules, organizing assets, and ensuring communication flows between departments and vendors. Acting as a central point of contact, the marketing coordinator keeps projects moving forward by coordinating tasks, following up on deadlines, and supporting campaign launch readiness. This role is essential in maintaining efficiency across creative, digital, and sales-focused marketing efforts.
Marketing coordinators typically manage marketing calendars, help draft or proof content, schedule social media and email campaigns, and assist with reporting on performance metrics. They may also help with vendor communication, team meetings, lead-gen support, or event logistics. Proficiency with CMS platforms, CRM tools, scheduling software, and basic analytics is highly valued in this fast-paced, deadline-driven position.
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Marketing Coordinator Core Responsibilities
- Manage marketing calendars, timelines, and campaign checklists
- Coordinate between creative, content, digital, and sales teams
- Assist in scheduling and publishing content via CMS, email, and social platforms
- Help prepare marketing reports, track KPIs, and summarize campaign performance
- Support planning and logistics for promotional events or product launches
- Maintain asset libraries, contact databases, and internal documentation
- Communicate with vendors or external partners on campaign deliverables
- Proofread materials and ensure branding consistency across channels
Required Skills and Qualifications
Hard skills
- Proficiency in Microsoft Office Suite and Google Workspace
- Familiarity with CMS (e.g., WordPress), email marketing (e.g., Mailchimp), and CRM systems (e.g., HubSpot or Salesforce)
- Experience with project or task management tools (e.g., Trello, Asana, Monday.com)
- Basic knowledge of campaign tracking, analytics dashboards, or reporting tools
Soft skills
- Strong time management and organizational skills
- Ability to coordinate across multiple teams and stakeholders
- Clear written and verbal communication
- High attention to detail and follow-through
Education
- Bachelor’s degree in marketing, communications, or related field
Certifications
- Not required
- Preferred: HubSpot Marketing Software Certification, Google Analytics, or introductory project management credentials (e.g., CAPM)
Preferred Qualifications
- 1–3 years of experience in a marketing support or operations role
- Familiarity with campaign production workflows or agency collaboration
- Experience in B2B or B2C digital marketing environments
National Average Salary
Marketing coordinator salaries vary by experience, industry, organization size, and geography. Click below to explore salaries by local market.
The average national salary for a Marketing Coordinator is:
$63,251
Sample Job Description Templates for Marketing Coordinators
Entry-Level Marketing Coordinator
Position Overview
We are hiring an Entry-Level Marketing Coordinator to support the planning, organization, and execution of campaigns across multiple channels. This is a foundational role designed for early-career professionals who are eager to grow their skills while helping the marketing team stay organized, on schedule, and results-driven.
Responsibilities
- Maintain campaign calendars and assist with scheduling marketing tasks
- Help prepare and distribute email campaigns, social media posts, and blog content
- Coordinate team meetings, asset requests, and deliverables
- Support vendor communication and event logistics
- Track performance data and assist with marketing reports
Requirements
Hard skills
- Basic knowledge of social media, email marketing, and CMS platforms
- Familiarity with Microsoft Office and Google Workspace
- Exposure to project management or scheduling tools (e.g., Trello, Asana)
Soft skills
- Strong organizational and multitasking ability
- Clear written communication
- Proactive, detail-oriented, and eager to learn
Education
- Bachelor’s degree in marketing, communications, or a related field
Certifications
- None required
- Preferred: HubSpot Marketing Software Certification or Google Fundamentals of Digital Marketing
Preferred Qualifications
- Internship or prior administrative/marketing support experience
Mid-Level Marketing Coordinator
Position Overview
We are seeking a Mid-Level Marketing Coordinator to manage cross-functional project timelines, organize content workflows, and ensure smooth execution of marketing initiatives. This role acts as the operational backbone of the marketing team, bridging communication and streamlining campaign processes.
Responsibilities
- Coordinate marketing deliverables across email, digital, print, and social media
- Manage project calendars and task assignments using project management tools
- Liaise with vendors, freelancers, and internal stakeholders
- Support campaign reporting and maintain documentation and performance trackers
- Assist with content editing, formatting, and brand QA
Requirements
Hard skills
- Proficiency in project management tools (e.g., Asana, Monday.com)
- Experience with CMS (e.g., WordPress) and email platforms (e.g., Mailchimp, Constant Contact)
- Basic knowledge of CRM systems and analytics platforms
Soft skills
- Excellent time management and attention to detail
- Team-oriented with strong communication and follow-up skills
- Ability to manage multiple projects independently
Education
- Bachelor’s degree in marketing, communications, or related field
Certifications
- Not required
- Preferred: Google Analytics or HubSpot certifications
Preferred Qualifications
- 2–4 years of experience coordinating marketing or creative projects
Senior Marketing Coordinator
Position Overview
We are looking for a Senior Marketing Coordinator to lead the operational side of marketing campaigns, manage cross-channel deliverables, and ensure project alignment across stakeholders. This role drives timelines, enforces standards, and plays a key role in marketing execution.
Responsibilities
- Lead project timelines and marketing calendars for major campaigns and launches
- Collaborate with creative, product, and digital teams to ensure timely execution
- Oversee vendor relationships and production scheduling
- Optimize workflows and tools for improved campaign execution
- Analyze campaign performance and assist in reporting
Requirements
Hard skills
- Advanced project management skills across tools like Trello, Monday.com, or Wrike
- Familiarity with multiple marketing platforms (CRM, CMS, email, social)
- Strong grasp of campaign KPIs and performance reporting
Soft skills
- Strategic thinker with operational focus
- Effective communicator across departments and vendors
- Process-driven, detail-focused, and highly organized
Education
- Bachelor’s degree in marketing, communications, or related field
Certifications
- Preferred: Google Analytics, PMP, or HubSpot certifications
Preferred Qualifications
- 4+ years of experience in marketing coordination or operations
Digital Marketing Coordinator
Position Overview
We’re hiring a Digital Marketing Coordinator to help manage digital campaigns, coordinate assets, and track performance across paid, organic, and email channels. This role supports the digital marketing team in driving traffic, engagement, and conversions.
Responsibilities
- Assist in setting up and scheduling email and social media campaigns
- Support content uploads and updates in CMS platforms
- Help track and report on paid advertising and SEO performance
- Maintain and organize digital asset libraries
- Coordinate deliverables with designers, writers, and developers
Requirements
Hard skills
- Familiarity with email marketing tools and CMS (e.g., Mailchimp, WordPress)
- Understanding of SEO, Google Ads, and social scheduling platforms
- Basic knowledge of Google Analytics and UTM tracking
Soft skills
- Attention to detail and ability to meet deadlines
- Strong communication and collaboration skills
- Ability to prioritize tasks across campaigns
Education
- Bachelor’s degree in marketing, digital media, or related field
Certifications
- Preferred: Google Analytics, Google Ads, HubSpot Email Marketing
Preferred Qualifications
- 2+ years in a digital marketing support or coordination role
Content & Communications Coordinator
Position Overview
We are seeking a Content & Communications Coordinator to help manage editorial calendars, assist with content production, and ensure the timely delivery of brand communications. This role supports both internal and external messaging efforts.
Responsibilities
- Maintain blog, newsletter, and campaign content calendars
- Help draft and edit content for web, email, and social media
- Support team collaboration on messaging consistency
- Proofread copy and format materials in CMS and email tools
- Coordinate content reviews, deadlines, and asset delivery
Requirements
Hard skills
- Experience with CMS and email marketing platforms
- Proficiency in grammar, proofreading, and copy editing
- Familiarity with tools like Canva or basic layout software
Soft skills
- Strong written communication and editing skills
- Highly organized and able to manage editorial timelines
- Comfortable collaborating with writers, designers, and marketers
Education
- Bachelor’s in marketing, journalism, or communications
Certifications
- Not required
- Preferred: HubSpot Content Marketing or Editorial Strategy courses
Preferred Qualifications
- 1–3 years in a content or communications coordination role
Social Media & Community Coordinator
Position Overview
We are hiring a Social Media & Community Coordinator to support day-to-day social media execution, audience engagement, and brand presence across platforms. This role also manages inbound messages and community feedback loops.
Responsibilities
- Schedule and publish posts across all social media platforms
- Monitor engagement and respond to messages or comments
- Track metrics and prepare monthly performance summaries
- Assist in influencer outreach or community partnerships
- Maintain voice and tone guidelines across platforms
Requirements
Hard skills
- Familiarity with scheduling tools like Buffer, Later, or Sprout Social
- Basic knowledge of social media analytics and reporting
- Ability to create content in Canva or similar platforms
Soft skills
- Strong sense of brand voice and visual identity
- Prompt and professional in community interactions
- Creative thinker with a collaborative spirit
Education
- Bachelor’s in marketing, communications, or digital media
Certifications
- Preferred: Meta Blueprint or LinkedIn Marketing Labs certification
Preferred Qualifications
- 1–3 years of social media experience in a professional setting