Insurance Sales Agent Job Descriptions, Average Salary, Interview Questions

What Does an Insurance Sales Agent Do?

Insurance sales agents and representatives are professionals who meet with clients, determine their insurance needs, and then present policies and coverage options to meet those needs. An insurance sales agent is the intermediary between the insurance company and the customer. Some agents may specialize in a single type of insurance, such as auto, home, health, or life insurance, or sell several different types of coverage.

An insurance sales agent must be adept at verbal and written communication and relationship-building. They must develop and maintain a network of prospects for new policies, and influence existing clients to renew their insurance plans. Also, candidates must obtain licensing from their state to sell insurance. This can be a very lucrative and rewarding career for a candidate that has the right mindset and personality to succeed.

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National Average Salary

Insurance sales agent salaries vary by experience, industry, organization size, and geography. To explore salary ranges by local market, please visit our sister site

The average U.S. salary for an Insurance Sales Agent is:


Insurance Sales Agent Job Descriptions

Example 1


  • Identify, qualify, and develop insurance opportunities and prospective clients
  • Foster and maintain excellent relationships with clients and prospects through regular follow-up, accurate and timely quotations, and general account support
  • Obtain best coverage for insured, process quotes, and bind insurance coverage; follow up as necessary with inspection, photos, and other documentation. Present policies to insured and educate them on coverages and rates
  • Support and prepare clients for renewal and retention
  • Anticipate, respond to, and follow up on all existing client needs
  • Monitor, review, and report on key metrics to ensure sales targets are achieved and execute sales activity documentation in a timely, accurate, and professional manner
  • Maintain CE and participate in ongoing education and keep informed regarding industry information, new product information, legislation, coverages, and technology to continuously improve knowledge and performance


  • Demonstrate strong knowledge of insurance products and usages, rating procedures, underwriting procedures, coverages, and industry operations to effectively secure new business and maintain an existing client base
  • Have a proven track record of business-to-business sales success
  • Possess strong presentation, persuasion, and negotiation skills with the ability to close sales
  • Be people-oriented, customer-focused, and professionally assertive in developing new client relationships and servicing existing clients
  • Demonstrate strong professional networking skills by being consistently active in the community, local networking groups, and other professional business development opportunities

Example 2

Essential duties and responsibilities

  • Prepare to become a licensed agent through attending appropriate courses, self-study, participation in training activities, and job shadowing of agents to learn skills and accumulate experience
  • Provide general clerical and administrative support to staff including handling inbound and outbound phone calls, reports, filing, researching and gathering information, and maintaining overall appearance of sales office
  • Assist customers with general questions, receive customer payments, issue receipts, and verify balance/daily reports of receipts for cash drawers
  • Complete marketing and sales related activities which further the Direct Auto brand in the local market (outbound marketing calls, car dealerships visits, local events, distribution of flyers, etc.)
  • Contact customers regarding account status and renewals
  • Meet and exceed sale’s goals through new product sales, cross selling, and retention of current customers
  • Implement marketing programs and initiatives which further the Direct Auto brand in the local market (car dealerships, local events, etc.)
  • Build and maintain relationships with community organizations and local business
  • Develop and manage customer relationships and serve as a resource to customers and potential customers on all Direct Auto products and services
  • Responsible for monitoring key competitors in the local market area and making suggestions on initiatives that could improve Direct Auto’s position in the marketplace
  • Understand, promote, and remain current on company underwriting guidelines, announcements, and memos related to changes in company policies and procedures
  • Responsible for sales administration and reporting activities

Minimum skills and competencies

  • High school diploma or GED
  • Demonstrated ability to provide excellent customer service and develop and maintain customer relationships
  • Experience or strong willingness to develop key relationships and market our products within community organizations and the local business community
  • Valid U.S. State-issued driver’s license
  • Strong computer skills and working knowledge of MS Office applications
  • Highly motivated to market and sell in multi-product environment where cross selling and customer retention is essential to sales budget attainment
  • Must possess effective verbal and written communication skills

Example 3

We’re looking for a charismatic, driven individual that has a natural sales ability and a go-getter mentality with a desire to help others. If this sounds like you then come join our team!

What you’ll need

  • MUST HAVE 1 year of insurance experience. All other candidates will not be considered.
  • 2-20 or 4-40 Insurance License is required
  • Highly motivated and strong closing skills
  • Excellent verbal and written communication/interpersonal skills
  • Be organized and efficient
  • Ability to multitask and work well under pressure
  • Maintain a positive and self-motivated attitude
  • Bilingual/Spanish a plus (not a requirement)

What you’ll do

  • Work a high volume of leads daily
  • Prepare insurance quotes and close sales
  • Meet new business production goals
  • Stay up to date with and follow all underwriting and compliance requirements
  • Ensure a positive customer experience
  • Help protect customers by offering insurance and financial products that will meet their needs

Sample Interview Questions

  • How do you establish trust with potential customers?
  • What is your previous experience in sales and how does it relate to the insurance industry?
  • Are you able to handle rejection or objections from potential clients?
  • What is your sales process, from lead generation to closing a deal?
  • How do you measure and track your sales performance?
  • What is your procedure for staying up-to-date with changes in the insurance industry and new products and services?
  • Which leads and opportunities do you prioritize?
  • When was the last time you had to negotiate with a client?
  • Is there a method you use to identify and understand your clients’ insurance needs and preferences?
  • Could you give an example of a successful insurance sale you closed?

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