Email Marketing SpecialistJob Description, Salary, Career Path, and Trends
An email marketing specialist coordinates email marketing strategies for an organization’s products or services. They identify a target audience for their brand, create email lists, and implement email marketing campaigns. They must have excellent written communication skills, exceptional proofreading and editing skills, and a high level of understanding of marketing messaging. They also evaluate and optimize email campaigns for more efficient delivery and higher open rates. Other typical duties of an email marketing specialist include maximizing revenue opportunities, maintaining and updating emails lists, and developing effective content marketing strategies to increase the company’s subscriber list.
Email marketing specialists must be creative, have excellent interpersonal skills, and have the ability to utilize databases for tracking leads. They ensure that all email marketing campaigns conform with current email best practices in the industry. The ability to research, identify, and evaluate digital trends to create better engagements and new opportunities are key skills. Email marketing specialists need to be technically proficient with a variety of applications for email, scheduling, analytics, and automation.
Sample job description #1
The Email Marketing Specialist is responsible for developing and executing the emails for triggered and transactional campaigns. We’re looking for a strong marketing background with experience in high volume sending. Knowledge of email execution/technology is secondary to the creative, offer driven focus we require.
Duties and responsibilities
Manage all aspects of our triggered and transactional email program: including but not limited to abandon cart, abandon browse, welcome series, birthday, order confirmation, shipping confirmation, and more
Develop, manage, and create a strong testing strategy for continuous improvement of all triggered/transactional campaigns
Develop, manage, and create re-engagement series for optimum conversion of unengaged buyers and subscribers
Collaborate with copy and design teams on creative execution of offers
Responsible for analyzing email metrics to improve conversion and plan future strategies
Manage and execute the testing process through our email service provider
Responsible for being current on all direct marketing and email marketing best practices, CAN-SPAM, and GDPR compliance and applying that to direct marketing efforts
Contributes to the success of the team by assisting in other duties defined by management
Requirements and qualifications
Bachelor’s Degree preferred
At least 2 years of Email Marketing and/or Direct Marketing experience preferred
Demonstrated analytical analysis of results and strategic planning
Experience working with an email service provider platform required
Excellent time-management skills and ability to shift gears in a fast-paced environment are a must
Proficiency in Microsoft Office Required
Sample job description #2
The Email Marketing Specialist will be responsible for the development, delivery, and analysis of digital communications to achieve business goals. This role manages the deployment of campaigns and cross-channel communication journeys through Salesforce Marketing Cloud.
Responsibilities and duties
Responsible for utilizing ESP platforms (Salesforce Marketing Cloud) for creation, list management, deliverability, and distribution of emails
Build, test, and execute email campaigns to nurture leads, drive sales, support owner initiatives, and increase membership utilization
Drive email channel performance through an effective combination of content, segmentation, and personalization to achieve business objectives
Develop dynamic email templates, which include responsive coding of emails using HTML and Ampscript
Develop Salesforce Marketing Cloud journeys and campaigns to deliver multi-touch communications
Maintain standard methodologies for Marketing Automation Platforms, including troubleshooting, naming conventions, list management, etc.
Coordinate sends for ad hoc emails and customer journeys
Proof and test campaigns; UAT testing
Ensure Salesforce Marketing Cloud best practices are met and delivered
Manage email campaigns across the marketing calendar
Maintain best-in-class standards for CAN-SPAM email compliance
Key skills and qualifications
Bachelor’s degree in Communications, Marketing, Computer Science, or another relevant field preferred
3+ years of experience with email marketing with at least 2 years of experience with an enterprise-level email service platform
Salesforce Marketing Cloud experience strongly preferred, including experience with Journey Builder, Email Studio, and Automation Studio
Proficient in HTML, CSS, and Ampscript
Salesforce Lightning and SQL experience is a plus
Experience with customer segmentation and performance marketing; experience initiating and executing projects and campaigns through a customer-first strategy
Must be comfortable and effective in a fast-paced, deadline-driven environment
Successful candidates will possess strong verbal and written communication skills, will be self-motivated and able to achieve goals with minimal supervision, and will enjoy working both independently and in collaboration with other team members
Proficient with Microsoft Office Suite including Outlook, Word, Excel, and PowerPoint
Experience with Google Analytics is a plus
Experience in the timeshare/vacation ownership industry is a plus
Sample job description #3
The Email Specialist will be responsible for the development and deployment of all email marketing collateral, including but not limited to email design/concepting, content creation, programming, audience segmentation, testing, scheduling, and reporting. This role will work closely with cross-functional departments to ensure brand integrity and consistent messaging across all channels and campaigns. This person will be responsible for adhering to all email best practices and guidelines. They will work closely with the CRM team to ensure our email marketing efforts are optimized, meeting engagement KPI targets, and reaching the right person, at the right time, with the right message.
Support the email marketing campaign production process and execution of the CRM marketing calendar
Responsible for design, content management, and execution of all email marketing collateral
Comply with all email best practices and guidelines
Execute robust A/B testing strategies to optimize our marketing communications and increase engagement/performance
Collaborate with cross-functional teams to support multi-channel campaign efforts to achieve company goals and drive results
Track and analyze results of campaigns to drive future strategy and identify opportunities for growth
Promote and foster a “learning culture” by monitoring latest industry thinking and innovation to inform direction for future strategies/plans
Other duties as assigned
1-3+ years of experience designing and building marketing campaigns, creating content, executing campaign automations, or an equivalent combination of education and experience
College degree in marketing, communications, or related subject
Demonstrated ability using creative design software such as Illustrator, Photoshop, InDesign, or related products to build sophisticated marketing campaigns
Experience building HTML email campaigns through an Email Service Provider
Experience creating, editing, and problem-solving responsive HTML/CSS code preferred
Proven ability to execute A/B testing strategies and dynamic content
Understanding of privacy laws such as CASL, GDPR, etc.
Ability to work autonomously in a fast-paced environment
Average salary and compensation
The average salary for an email marketing specialist is $59,200 in the United States. Position salary will vary based on experience, education, company size, industry, and market.
Los Angeles, California
Minneapolis-St. Paul, Minnesota
New York City, New York
Sample interview questions
Why do you want to be an email marketing specialist?
What is the best email marketing campaign that you have collaborated on?
How do you develop the voice for your email campaigns?
What does your planning process look like?
What is email marketing?
What are the best times and days to send emails?
What are the advantages of email marketing?
What are the disadvantages of email marketing?
In your own words, what does an email marketing specialist do?
How did you get into email marketing?
What does your ideal workspace look like?
What is the meaning of email deliverability and email open rates?
What are your strengths?
What are your weaknesses?
What are your hobbies?
Why should we hire you?
How do you organize your work?What email tracking tools do you use?
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