Email Marketing SpecialistJob Description, Salary, Career Path, and Trends

An email marketing specialist coordinates email marketing strategies for an organization’s products or services. They identify a target audience for their brand, create email lists, and implement email marketing campaigns. They must have excellent written communication skills, exceptional proofreading and editing skills, and a high level of understanding of marketing messaging. They also evaluate and optimize email campaigns for more efficient delivery and higher open rates. Other typical duties of an email marketing specialist include maximizing revenue opportunities, maintaining and updating emails lists, and developing effective content marketing strategies to increase the company’s subscriber list.

Email marketing specialists must be creative, have excellent interpersonal skills, and have the ability to utilize databases for tracking leads. They ensure that all email marketing campaigns conform with current email best practices in the industry. The ability to research, identify, and evaluate digital trends to create better engagements and new opportunities are key skills. Email marketing specialists need to be technically proficient with a variety of applications for email, scheduling, analytics, and automation. 

Sample job description #1

The Email Marketing Specialist is responsible for developing and executing the emails for triggered and transactional campaigns. We’re looking for a strong marketing background with experience in high volume sending. Knowledge of email execution/technology is secondary to the creative, offer driven focus we require.

Duties and responsibilities

  • Manage all aspects of our triggered and transactional email program: including but not limited to abandon cart, abandon browse, welcome series, birthday, order confirmation, shipping confirmation, and more
  • Develop, manage, and create a strong testing strategy for continuous improvement of all triggered/transactional campaigns
  • Develop, manage, and create re-engagement series for optimum conversion of unengaged buyers and subscribers
  • Collaborate with copy and design teams on creative execution of offers
  • Responsible for analyzing email metrics to improve conversion and plan future strategies
  • Manage and execute the testing process through our email service provider
  • Responsible for being current on all direct marketing and email marketing best practices, CAN-SPAM, and GDPR compliance and applying that to direct marketing efforts
  • Contributes to the success of the team by assisting in other duties defined by management

Requirements and qualifications

  • Bachelor’s Degree preferred
  • At least 2 years of Email Marketing and/or Direct Marketing experience preferred
  • Demonstrated analytical analysis of results and strategic planning
  • Experience working with an email service provider platform required
  • Must be detail-oriented
  • Positive attitude, self-motivated, creative individual
  • Expert written and verbal communication skills
  • Excellent time-management skills and ability to shift gears in a fast-paced environment are a must
  • Proficiency in Microsoft Office Required

Sample job description #2

The Email Marketing Specialist will be responsible for the development, delivery, and analysis of digital communications to achieve business goals. This role manages the deployment of campaigns and cross-channel communication journeys through Salesforce Marketing Cloud.

Responsibilities and duties

  • Responsible for utilizing ESP platforms (Salesforce Marketing Cloud) for creation, list management, deliverability, and distribution of emails
  • Build, test, and execute email campaigns to nurture leads, drive sales, support owner initiatives, and increase membership utilization
  • Drive email channel performance through an effective combination of content, segmentation, and personalization to achieve business objectives
  • Develop dynamic email templates, which include responsive coding of emails using HTML and Ampscript
  • Develop Salesforce Marketing Cloud journeys and campaigns to deliver multi-touch communications
  • Maintain standard methodologies for Marketing Automation Platforms, including troubleshooting, naming conventions, list management, etc.
  • Coordinate sends for ad hoc emails and customer journeys
  • Proof and test campaigns; UAT testing
  • Ensure Salesforce Marketing Cloud best practices are met and delivered
  • Manage email campaigns across the marketing calendar
  • Maintain best-in-class standards for CAN-SPAM email compliance

Key skills and qualifications

  • Bachelor’s degree in Communications, Marketing, Computer Science, or another relevant field preferred
  • 3+ years of experience with email marketing with at least 2 years of experience with an enterprise-level email service platform
  • Salesforce Marketing Cloud experience strongly preferred, including experience with Journey Builder, Email Studio, and Automation Studio
  • Proficient in HTML, CSS, and Ampscript
  • Salesforce Lightning and SQL experience is a plus
  • Experience with customer segmentation and performance marketing; experience initiating and executing projects and campaigns through a customer-first strategy
  • Must be comfortable and effective in a fast-paced, deadline-driven environment
  • Successful candidates will possess strong verbal and written communication skills, will be self-motivated and able to achieve goals with minimal supervision, and will enjoy working both independently and in collaboration with other team members
  • Proficient with Microsoft Office Suite including Outlook, Word, Excel, and PowerPoint
  • Experience with Google Analytics is a plus
  • Experience in the timeshare/vacation ownership industry is a plus

Sample job description #3

The Email Specialist will be responsible for the development and deployment of all email marketing collateral, including but not limited to email design/concepting, content creation, programming, audience segmentation, testing, scheduling, and reporting. This role will work closely with cross-functional departments to ensure brand integrity and consistent messaging across all channels and campaigns. This person will be responsible for adhering to all email best practices and guidelines. They will work closely with the CRM team to ensure our email marketing efforts are optimized, meeting engagement KPI targets, and reaching the right person, at the right time, with the right message.

General responsibilities

  • Support the email marketing campaign production process and execution of the CRM marketing calendar
  • Responsible for design, content management, and execution of all email marketing collateral
  • Comply with all email best practices and guidelines
  • Execute robust A/B testing strategies to optimize our marketing communications and increase engagement/performance
  • Collaborate with cross-functional teams to support multi-channel campaign efforts to achieve company goals and drive results
  • Track and analyze results of campaigns to drive future strategy and identify opportunities for growth
  • Promote and foster a “learning culture” by monitoring latest industry thinking and innovation to inform direction for future strategies/plans
  • Other duties as assigned


  • 1-3+ years of experience designing and building marketing campaigns, creating content, executing campaign automations, or an equivalent combination of education and experience
  • College degree in marketing, communications, or related subject
  • Demonstrated ability using creative design software such as Illustrator, Photoshop, InDesign, or related products to build sophisticated marketing campaigns
  • Experience building HTML email campaigns through an Email Service Provider
  • Experience creating, editing, and problem-solving responsive HTML/CSS code preferred
  • Proven ability to execute A/B testing strategies and dynamic content
  • Understanding of privacy laws such as CASL, GDPR, etc.
  • Ability to work autonomously in a fast-paced environment

Average salary and compensation

The average salary for an email marketing specialist is $59,200 in the United States. Position salary will vary based on experience, education, company size, industry, and market.

LocationSalary LowSalary High
Phoenix, Arizona$58,850$79,650
Los Angeles, California$66,400$89,850
Denver, Colorado$55,350$74,900
Washington, DC$67,450$91,250
Miami, Florida$55,100$74,550
Orlando, Florida$50,800$68,750
Tampa, Florida$51,350$69,450
Atlanta, Georgia$53,850$72,850
Chicago, Illinois$61,900$83,750
Boston, Massachusetts$66,950$90,550
Minneapolis-St. Paul, Minnesota$53,350$72,150
New York City, New York$70,450$95,300
Philadelphia, Pennsylvania$57,350$77,600
Dallas, Texas$55,850$75,550
Houston, Texas$55,350$74,900
Seattle, Washington$64,400$87,150
National Average$50,300$68,100

Sample interview questions

  • Why do you want to be an email marketing specialist? 
  • What is the best email marketing campaign that you have collaborated on? 
  • How do you develop the voice for your email campaigns? 
  • What does your planning process look like? 
  • What is email marketing? 
  • What are the best times and days to send emails? 
  • What are the advantages of email marketing? 
  • What are the disadvantages of email marketing? 
  • In your own words, what does an email marketing specialist do? 
  • How did you get into email marketing? 
  • What does your ideal workspace look like? 
  • What is the meaning of email deliverability and email open rates? 
  • What are your strengths? 
  • What are your weaknesses? 
  • What are your hobbies? 
  • Why should we hire you? 
  • How do you organize your work?What email tracking tools do you use?

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