What Does a Copywriter Do?
A copywriter creates written content that captures attention, communicates value, and persuades audiences to take action. Whether crafting taglines, website headlines, ad campaigns, or product descriptions, copywriters help brands tell their story clearly and compellingly.
They collaborate closely with designers, marketers, and product teams to ensure messaging is consistent, on-brand, and aligned with business goals. A successful copywriter blends creativity with marketing strategy, turning complex ideas into simple, effective communication that resonates with target audiences.
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Copywriter Core Responsibilities
- Write clear, concise, and engaging content for websites, email, ads, and other marketing materials
- Collaborate with designers, marketing managers, and content strategists to develop campaign messaging
- Edit and revise copy based on stakeholder feedback and brand guidelines
- Ensure tone, voice, and language are consistent across channels
- Conduct research to understand product features, audience needs, and market trends
- Optimize web and digital copy for SEO, usability, and conversion
- Maintain a consistent brand voice across all communications
Required Skills and Qualifications
Hard skills
- Strong command of grammar, punctuation, and AP or Chicago style
- Proficiency in writing across formats: short-form, long-form, digital, and print
- Familiarity with SEO best practices and digital marketing principles
- Competence with content and collaboration tools (e.g., Google Docs, CMS, project management platforms)
Soft skills
- Creativity and idea generation under deadline
- Collaboration and openness to feedback
- Strong attention to detail and self-editing skills
- Adaptability to write for different tones, audiences, and industries
Education
- Bachelor’s degree in English, journalism, marketing, communications, or related field
Certifications
- None required
Recommended certifications include HubSpot Content Marketing Certification or Copyblogger Certified Content Marketer for digital-focused roles.
Preferred Qualifications
- 2–5 years of professional copywriting experience in an agency or in-house marketing team
- Experience writing for web, paid media, and email marketing
- Familiarity with brand style guides and messaging frameworks
- Portfolio demonstrating versatility and business impact
National Average Salary
Copywriter salaries vary by experience, industry, organization size, and geography. Click below to explore salaries by local market.
The average national salary for a Copywriter is:
$68,630
Sample Job Description Templates for Copywriters
Junior Copywriter
Position Overview
The junior copywriter supports the creation of engaging, brand-aligned content across a variety of platforms. This entry-level role is ideal for early-career writers who are eager to grow their skills in a collaborative, fast-paced creative environment.
Responsibilities
- Write short-form copy for social media, emails, product blurbs, and internal campaigns
- Assist in drafting website content, landing pages, and digital ads
- Support senior writers in content brainstorms, messaging development, and revisions
- Follow brand voice guidelines and style rules across all touchpoints
- Proofread and edit drafts for clarity, grammar, and consistency
- Conduct research on target audiences, competitors, and market trends
- Manage multiple assignments while meeting deadlines and feedback cycles
Requirements
Hard skills
- Basic copywriting and proofreading skills
- Familiarity with brand tone, grammar, and formatting standards
- Competency with tools like Google Docs, Grammarly, or Notion
- Exposure to digital marketing channels and social media copy
Soft skills
- Willingness to learn and take direction
- Creativity and strong attention to detail
- Strong organizational and communication skills
- Receptiveness to feedback and collaborative input
Education
- Bachelor’s degree in communications, English, journalism, marketing, or related field
Certifications
- None required
Preferred Qualifications
- Internship or 1–2 years of experience in marketing or content writing
- Portfolio of writing samples across multiple formats
Mid-Level Copywriter
Position Overview
The mid-level copywriter develops compelling content that drives engagement, supports campaigns, and enhances the brand voice across digital and print platforms. This role combines creativity with strategy, collaborating with design and marketing teams on a variety of projects.
Responsibilities
- Write copy for email campaigns, websites, social ads, blog posts, and product launches
- Translate marketing briefs into impactful messaging across customer touchpoints
- Refine and maintain brand voice across formats and audiences
- Partner with designers and strategists to concept and execute campaigns
- Edit, proofread, and QA all deliverables before final production
- Incorporate SEO best practices into digital content
- Contribute to brainstorms and messaging workshops
Requirements
Hard skills
- Strong writing, editing, and proofreading skills across formats
- Familiarity with SEO, conversion writing, and basic marketing analytics
- Competence with CMS platforms, campaign tools, and workflow systems
- Experience writing for email, web, social, and paid media
Soft skills
- Creative thinking balanced with strategic awareness
- Deadline management across concurrent projects
- Clear communication and team collaboration
- Confidence to present and defend copy choices
Education
- Bachelor’s degree in journalism, English, marketing, or related field
Certifications
- None required
- HubSpot Content Marketing or Copywriting Essentials certifications recommended
Preferred Qualifications
- 3–5 years of experience as a professional copywriter
- Portfolio showing results-driven marketing content
Senior Copywriter
Position Overview
The senior copywriter leads creative messaging strategy and execution across key marketing initiatives. This role requires deep understanding of brand storytelling, tone development, and campaign messaging that drives audience action.
Responsibilities
- Own creative copy development for major campaigns, launches, and brand content
- Collaborate with cross-functional teams to develop messaging frameworks and campaign concepts
- Lead tone and style consistency across all written deliverables
- Mentor junior copywriters and review team work for brand alignment
- Present concepts and copy direction to stakeholders and clients
- Integrate performance feedback and campaign data into revised content strategies
- Contribute to naming, scripting, and concept development for video and long-form content
Requirements
Hard skills
- Advanced writing and storytelling ability across B2B or B2C channels
- Experience leading brand voice development and campaign messaging
- Expertise in SEO copywriting, content strategy, and conversion optimization
- Proficiency with CMS, content briefs, and editorial workflows
Soft skills
- Strategic thinking and persuasive communication
- Leadership in feedback and creative reviews
- Presentation and stakeholder alignment skills
- Comfort working across teams and content types
Education
- Bachelor’s degree required; master’s in communications or creative writing is a plus
Certifications
- None required
Preferred Qualifications
- 5–7 years of experience as a copywriter or content strategist
- Portfolio of large-scale campaign work and brand messaging systems
Lead Copywriter
Position Overview
The lead copywriter serves as the primary voice of the brand, overseeing copy strategy, team direction, and messaging development across high-impact campaigns. This leadership role sets tone, direction, and creative standards for all written content.
Responsibilities
- Own and evolve the brand voice across all platforms and initiatives
- Direct copy strategy across channels including digital, print, and video
- Lead and mentor a team of junior and senior copywriters
- Collaborate with creative directors, marketing leads, and product managers
- Present copy concepts and messaging plans to executive stakeholders
- Review all major copy deliverables for tone, clarity, and performance alignment
- Define and maintain content standards, templates, and workflows
Requirements
Hard skills
- Mastery of copywriting for digital, performance marketing, and branding
- Experience managing writers and editorial processes
- Familiarity with campaign planning and integrated marketing strategy
- Expertise in editing, brand development, and content hierarchy
Soft skills
- Team leadership and cross-functional communication
- Strategic, big-picture thinking combined with editorial rigor
- Stakeholder influence and executive presentation skills
- Adaptability across brand, industry, and audience types
Education
- Bachelor’s or master’s in marketing, communications, or creative writing
Certifications
- None required
Preferred Qualifications
- 7–10 years of professional writing experience
- Prior team leadership or agency experience preferred
Remote/Hybrid Copywriter
Position Overview
The remote/hybrid copywriter produces high-quality content for a variety of digital formats while collaborating virtually with marketing and creative teams. This role requires strong communication, self-management, and digital collaboration proficiency.
Responsibilities
- Write and edit copy for email, social media, websites, and blogs from a remote or hybrid setting
- Attend virtual meetings to align with stakeholders and creative teams
- Collaborate with designers and marketing managers across time zones
- Submit and revise work via online project management tools
- Ensure tone, grammar, and message consistency across platforms
- Manage multiple assignments and prioritize deadlines independently
Requirements
Hard skills
- Strong writing skills across digital formats
- Familiarity with remote tools (Slack, Asana, Google Workspace, Zoom)
- Experience with remote file sharing, approvals, and copy review systems
- Understanding of SEO, web writing, and user-focused content
Soft skills
- Time management and self-motivation in remote environments
- Digital-first communication and collaboration
- Comfort working independently and asynchronously
- Responsiveness to virtual feedback loops
Education
- Bachelor’s in communications, English, or marketing
Certifications
- None required
Preferred Qualifications
- 3–5 years of copywriting experience, including remote or hybrid teams
- Portfolio of remote-delivered campaigns and assets