Brand Manager Sample Job Descriptions

Are you a dynamic and ambitious marketer looking to take your career to the next level? We have an exciting opportunity for an Associate Brand Manager to join our high-performing marketing team!

[Company] is a leading company in the [industry/niche], and we are seeking a talented and enthusiastic individual to assist in managing and driving the success of our brand.

Why Join Us?

• Brand Excellence: You’ll be part of a team dedicated to maintaining and enhancing our brand’s reputation. You’ll have the chance to contribute your creative ideas and see them come to life.
• Professional Growth: We invest in our employees’ development and provide opportunities for career advancement within the company. You’ll receive training and mentorship to become a successful brand marketing professional.
• Innovative Environment: Join a culture that fosters innovation and encourages out-of-the-box thinking. You’ll work with a diverse team that values collaboration and creativity.

Responsibilities:

• Assist in the development and implementation of brand marketing strategies to drive brand awareness and market share.
• Collaborate with cross-functional teams to execute integrated marketing campaigns across various channels.
• Monitor market trends, consumer behavior, and competitor activities to identify growth opportunities.
• Analyze marketing data and generate reports to measure campaign effectiveness and provide insights for future improvements.
• Support the planning and execution of product launches and promotional events.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Previous experience in marketing, brand management, or related roles is an advantage.
• Strong project management and organizational skills.
• Excellent communication and presentation abilities.
• Analytical mindset with a data-driven approach to decision-making.
• Proficiency in Microsoft Office and marketing software/tools.

[Your Company Name] has an opening for a brand management position. The ideal candidate will have up to seven years of experience. In this fast-paced and challenging role, you will gain valuable experience working alongside senior-level managers – including creative directors, brand strategy directors, and production managers – on internal and client-facing assignments. As a member of this team, you are expected to drive consultative engagements with C-level executives that drive business growth for our clients and will have the opportunity to grow and have an impact by developing scalable solutions that shape our overall performance marketing franchise.

Typical duties and responsibilities

• Developing research-based brand strategy, guidelines, and vision to meet customer expectations
• Planning and executing all advertising, product design, pricing, and new product launches that are consistent with corporate branding
• Building brand awareness 
• Conducting consumer and market research
• Researching and developing new business opportunities
• Managing advertising budget 
• Analyzing competitor and customer trends to predict future trends
• Measuring and reporting on the success of marketing campaigns
• Meeting with clients 
• Communicating brand strategies internally
• Managing a team of junior marketers
• Organizing events such as product launches and exhibitions

Education and experience

• Bachelor’s Degree in business, marketing, or related field
• MBA or Master’s Degree in marketing preferred
• 5-7 years of experience developing brand and marketing strategies

Required skills and qualifications

• Excellent written and verbal communication skills
• Exceptional research and analytical skills
• Knowledge of CRM software
• Deep understanding of company products and future concepts
• A willingness to listen
• Creative and innovative thinker
• Strong budgeting management skills
• Good professional judgment and discretion
• Familiarity with the latest trends, technologies, and methodologies

Preferred qualifications

• Experience using various social media platforms 
• At least two years experience working in the same industry
• Experience supervising a team 
• Strong proficiency in Microsoft Excel, PowerPoint, and Word
• Self-motivated
• Experience in a multitasking environment

{Company} is looking for a self-directed senior brand manager responsible for driving collaboration between agency and client teams as we pursue meaningful business opportunities. You act as the chief instigator and inspirer, contributing ideas and providing thought leadership with the primary objective of helping your teams and clients achieve more. In addition to serving as the team’s hub, you will contribute to brand and marketing strategy, manage projects, and use your resourcefulness to solve problems. You innately go beyond passing information from one group to another – you provide synthesis, context, and interpretation. It’s in your nature to take the reins confidently and own initiatives independently as you help ensure day-to-day work is executed at a high level.

The Role:

Project Management

• Lead all aspects of client project management
• Set the standard for organization and attention to detail for all accounts
• Ensure adherence to client and agency processes (briefing, timeline, and scopes, etc)
• Ensure all communications aim to achieve alignment on expectations, goals, and approach
• Financial management of client accounts, including billing, invoicing, reporting, and reconciliation

Be Accountable to the Business

• Regularly communicate with internal and external teams to establish clear objectives
• Maintain strong, collaborative relationships with client decision makers and agency partners
• Provide context for internal teams so they are clear on client business needs and goals
• Manage effective briefing, executional, and post-mortem process for all initiatives
• Create and manage client business growth plans

Seek Opportunities

• Establish regular cadence of performance reporting against client objectives
• Seek competitive and industry trends and insights to inform decisions and client recommendations
• Facilitate agency-client discussion around opportunities
• Manage the development of proactive ideation on behalf of key clients

Active Ideation

• Contribute ideas and inspiration throughout agency and client development opportunities
• Establish yourself and the agency as a thought partner with clients
• Represent the strategic opportunities for the agency and clients in all instances
• Develop agency position papers and POV documents on key topics for both agency and clients

Experience & Qualities:

• 8-10 years of agency experience
• Strong communicator
• Detail-oriented and organized
• Proactive self-starter
• Constantly seeks information

Key duties of this role are leading cross-functional teams, driving differentiated, new-to-the-world initiatives, and collaborating with a variety of internal and external partners, including our research and development teams, brand equity teams, white space and creative agencies, insight partners, sales teams, and retailers. Additionally, you will evaluate consumer, category, financial, and market performance to develop and implement strategies and key performance tracking to deliver consumer preference, interest, revenue, profit, and market share objectives.

Specifically, you will work across these areas

Product Innovation: The Brand Manager of [ABC Company] is responsible for building, executing, and managing our long-term product pipeline, including idea generation, opportunity assessment, product development, and initial commercialization.

• Develops, implements, and delivers long-term, differentiating innovation strategies and plans that deliver on our business strategy and objectives
• Adopts and advocates white space/what-if thinking and constructs and inspires innovative thinking within the cross-functional teams
• Collaborates with Research & Development and Insights teams and leverages consumer, customer, and category insights to transform what-if ideas to realistic solutions that deliver on consumer needs and long-term profitable growth
• Leads diverse teams of cross-functional partners from concept to commercialization for new products/platforms, inclusive of product development, forecasting, and P&L management, channel planning, manufacturing, sell-in, marketing support, and early in-market performance tracking to optimize, ensuring solutions are commercially and financially sustainable
• Develops product positioning, packaging, and pricing strategies to support launches
• Develops and maintains strategic relationships with external partners and agencies
• Collaborates with sales and brand equity partners to prepare and present innovation process/outlook customized to key retailer partners

Innovation Process: This position is also responsible for partnering with the Director of Innovation, the innovation team, and cross-functional teams to help build, manage, and refine the short and long-term product innovation process.

• Adopts and portrays a continuous improvement mindset to drive effectiveness of product white space identification, development, and commercialization processes, leveraging external best practices, tools, and techniques, agency, and insight partners
• Stewards effective use of innovation process; helps train/coach cross-functional team members
• Develops and maintains effective KPIs and performance tracking as a core part of the innovation process. Prepares report-outs and updates for senior leadership

Marketing Communications: Develops and implements integrated communications plans that drive viable market share growth for test markets/launch

• Sets communications objectives and strategy for integrated customer and consumer launch
• Partners with Brand Equity team to develop integrated communications plans to include advertising, social media, direct & event marketing, sales materials, public relations, and promotional campaigns targeted at retailers and consumers
• Partners with brand equity teams to deliver relevant sell-in information for test markets/launch to sales and retail partners through presentations, sell-in materials, and in-market visits
• Leverages in-market performance tracking to optimize product proposition

Leadership: Be an effective leader who is able to lead with flexibility to capitalize on opportunities and solve problems in an ever-changing workplace.

• Coaches and develops junior members of the team, growing their marketing skill set
• Builds and motivates effective cross-functional relationships in a highly matrixed organization
• Responsible for leading an Associate Innovation Manager

Qualifications

• Undergraduate Degree in Marketing or related field with 5+ years marketing experience. Preferred: MBA with 2+ years’ experience.
• 3-5 years related consumer packaged goods (CPG) work experience preferred
• Experience with innovation development and process preferred
• Demonstrated experience thinking and executing like a business owner: someone who can take initiative and get things done while having fun in an entrepreneurial environment
• Analytic horsepower with a relentless orientation on the results, and the capacity to respond quickly to changing marketplace dynamics
• Strong influencing skills: working well with others and leading in a cross-functional environment
• Strong business acumen, with a knack for turning data into insights and recommendations
• Strong communication skills (verbal and written) and project management skills
• Strong consumer empathy to build compelling solutions and consumer connections
• Budget management experience
• Demonstrated knowledge and understanding of marketing and finance, P&L management,
• Proven track record in managing and meeting volume and profit targets through creative marketing of existing lines, and new product introductions
• Proficiency in Nielsen/IRI syndicated data
• Demonstrates ABC Company’s Values: Be Real, Speed Matters, Stewardship, Relationship Driven, Self-Discipline, Show Awesome Character