What Does a Marketing Assistant Do?
A marketing assistant supports the execution of marketing campaigns and the day-to-day operations of the marketing department. This role plays a key part in keeping projects organized, content flowing, and communication consistent across digital and print channels. Whether working with internal teams or external vendors, marketing assistants help maintain calendars, prepare materials, and ensure deliverables are on time and brand-appropriate.
Marketing assistants are typically responsible for tasks like updating websites, scheduling social media posts, coordinating event logistics, and compiling performance reports. They also help manage email campaigns, proofread copy, track expenses, and organize digital assets. Depending on the organization, a marketing assistant may also contribute to creative projects or support CRM and analytics functions.
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Marketing Assistant Core Responsibilities
- Coordinate marketing calendars, timelines, and deliverables
- Assist with social media scheduling, email sends, and blog publishing
- Support event planning, promotional activities, and vendor communication
- Organize digital files, track campaign performance, and update reports
- Proofread marketing materials and ensure content accuracy
- Maintain lists, assets, and contact databases (e.g., CRM, CMS tools)
- Order promotional items and manage inventory
- Help manage internal communication requests and cross-team updates
Required Skills and Qualifications
Hard skills
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Familiarity with social media platforms and scheduling tools (e.g., Buffer, Hootsuite)
- Basic understanding of email marketing tools (Mailchimp, Constant Contact, HubSpot)
- Experience with CMS platforms (e.g., WordPress or Squarespace)
- Exposure to Canva or other lightweight graphic design tools
Soft skills
- Excellent organization and time management
- Strong attention to detail and proofreading ability
- Clear communication and responsiveness
- Ability to multitask and adapt in a fast-paced environment
Education
- Associate’s or bachelor’s degree in marketing, communications, or a related field
Certifications
- None required
- Preferred: HubSpot Inbound Marketing Certification, Google Digital Garage, or social media platform badges
Preferred Qualifications
- 1–2 years of administrative, communications, or marketing experience
- Familiarity with project management tools (e.g., Trello, Asana, Monday.com)
- Basic knowledge of SEO or Google Analytics
National Average Salary
Marketing assistant salaries vary by experience, industry, organization size, and geography. Click below to explore salaries by local market.
The average national salary for a Marketing Assistant is:
$46,365
Sample Job Description Templates for Marketing Assistants
Digital Marketing Assistant
Position Overview
We are hiring a Digital Marketing Assistant to support the execution and maintenance of our digital campaigns across web, email, and social media platforms. This role is responsible for keeping digital marketing efforts on schedule and optimized for performance, making it ideal for candidates with a passion for online marketing and strong organizational skills.
Responsibilities
- Assist in setting up and testing email marketing campaigns
- Schedule and monitor social media content across platforms
- Help manage website content updates using a CMS (e.g., WordPress)
- Compile digital performance reports using Google Analytics and other tools
- Support PPC campaign tracking, keyword lists, and ad creative updates
- Coordinate digital asset organization and brand consistency
Requirements
Hard skills
- Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot)
- Basic understanding of SEO, digital ads, and analytics platforms
- Experience using social media management tools
Soft skills
- Strong attention to detail and follow-through
- Clear written communication and proofreading skills
- Willingness to learn and adapt to new tools quickly
Education
- Associate’s or bachelor’s in marketing, digital media, or communications
Certifications
- Not required
- Preferred: Google Analytics, HubSpot Email Marketing Certification
Preferred Qualifications
- 1+ year of internship or digital marketing experience
Content Marketing Assistant
Position Overview
We are seeking a Content Marketing Assistant to help plan, create, and publish engaging written and visual content that supports our brand and business goals. This role collaborates closely with writers, designers, and marketing leads to deliver consistent messaging across platforms.
Responsibilities
- Assist with blog publishing, formatting, and light editing
- Source or update images for web and social content
- Coordinate content calendars and deadlines
- Monitor engagement metrics and generate performance summaries
- Conduct keyword research and competitor content audits
- Organize digital assets, drafts, and copy archives
Requirements
Hard skills
- Proficiency in Microsoft Word and Google Docs
- Basic familiarity with CMS platforms (e.g., WordPress)
- Light design ability in tools like Canva or Adobe Express
Soft skills
- Excellent writing, editing, and grammar skills
- Strong organizational skills for content scheduling
- Creative thinking and collaboration
Education
- Bachelor’s degree in marketing, communications, journalism, or related field
Certifications
- Not required
- Preferred: HubSpot Content Marketing Certification
Preferred Qualifications
- Experience with blog management or social writing in an internship or freelance setting
Social Media Marketing Assistant
Position Overview
We are hiring a Social Media Marketing Assistant to help execute day-to-day social media activities, grow engagement, and maintain a consistent brand voice across platforms. This role is perfect for someone who understands the nuances of different social channels and enjoys producing compelling, on-brand content.
Responsibilities
- Schedule and post content on Facebook, Instagram, LinkedIn, and other platforms
- Track follower growth, engagement, and content performance
- Source visuals, write captions, and maintain posting calendars
- Monitor social inboxes and flag engagement opportunities
- Stay current on trends and competitor activity
Requirements
Hard skills
- Familiarity with tools like Buffer, Hootsuite, or Later
- Experience creating and editing content for social media
- Understanding of basic metrics like reach, engagement, and CTR
Soft skills
- Creativity and a strong sense of brand tone and style
- Proactive attitude and responsiveness
- Excellent attention to grammar and detail
Education
- Associate’s or bachelor’s degree in marketing, communications, or a related field
Certifications
- Not required
- Preferred: Meta Blueprint or LinkedIn Marketing Labs certifications
Preferred Qualifications
- 1+ year of experience managing business or personal social channels
Event Marketing Assistant
Position Overview
We are seeking an Event Marketing Assistant to help plan and execute marketing initiatives related to in-person and virtual events. This role supports event logistics, promotion, and coordination efforts while working closely with marketing and operations teams.
Responsibilities
- Assist with event planning logistics (venue bookings, materials, vendor outreach)
- Support event promotion via email, social, and internal comms
- Track event registration and attendance using CRM or event software
- Prepare signage, giveaways, and branded collateral
- Help capture and distribute post-event feedback and analytics
Requirements
Hard skills
- Proficiency in Microsoft Office and tools like Eventbrite or Zoom
- Basic understanding of event marketing strategy
- Familiarity with email and social promotion tactics
Soft skills
- Strong organization and time management
- Comfort interacting with vendors and internal teams
- Calm under pressure and detail-oriented
Education
- Associate’s or bachelor’s degree in marketing, event planning, or communications
Certifications
- Not required
- Preferred: HubSpot Event Promotion course or similar
Preferred Qualifications
- Prior experience supporting live events, trade shows, or webinars