Product Manager Sample Job Descriptions

What Does a Product Manager Do?

A product manager oversees the development, launch, and ongoing success of a product, aligning its features with market needs and business goals. They define product vision, gather requirements from stakeholders, and create roadmaps to guide design and production phases. By analyzing customer feedback and market trends, they prioritize functionalities and ensure the product meets quality and performance standards.

Product managers coordinate with cross-functional teams, including engineering, marketing, and sales, to execute plans and monitor product performance post-launch. They assess metrics, refine strategies, and address issues to enhance user satisfaction and profitability. The role requires strategic thinking, project management skills, and technical knowledge, typically applied in industries like technology, manufacturing, or consumer goods, where innovative products drive competitive advantage.

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National Average Salary

Product manager salaries vary by experience, industry, organization size, and geography. Click below to explore salaries by local market.

The average national salary for a Product Manager is:

$120,776

Product Manager Job Descriptions

It’s important to include the right content in your job description when hiring a product manager. The following examples can serve as templates for attracting the best available talent for your team.

Candidate Certifications to Look For

  • Certified Product Manager (CPM). The Certified Product Manager credential demonstrates a candidate’s in-depth understanding of the processes involved in developing new products from the beginning of the product life cycle to product launch. The course includes building case studies, writing business plans, market planning, competitive analysis, product specifications, and more. The course and the exam are available online or in person in a classroom setting. 
  • One Week PM. One Week PM is a 7-day course that teaches candidates the essentials of product management. They will learn the fundamental roles, practical skills, and methodologies of being a product manager. This includes conducting user research and interviews, defining product specs, developing product timelines, and developing marketing techniques for product management. This course has no prerequisites. 

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