What Does a Technology Solutions Sales Representative Do?
A Technology Solutions Sales Representative connects clients with technology products that solve their business challenges. These professionals are responsible for selling software, hardware, or integrated IT services to companies of all sizes, working across various industries, including SaaS, cybersecurity, telecommunications, and cloud computing. They build relationships with decision-makers, conduct discovery calls to understand client needs, and tailor their offerings to meet those needs.
Beyond pitching products, these representatives act as trusted advisors who understand both business objectives and technical functionality. They often collaborate with solution architects, engineers, or technical teams to customize proposals. A strong understanding of industry trends and competitor landscapes is crucial for helping clients navigate the complex tech ecosystem and make informed purchasing decisions.
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Technology Solutions Sales Representative Core Responsibilities
- Prospect and identify potential clients through outbound efforts and referrals
- Conduct needs assessments and product demos tailored to each client
- Develop and maintain relationships with key decision-makers and stakeholders
- Create customized proposals and pricing models
- Manage the full sales cycle, from lead qualification to deal closure
- Maintain detailed records of interactions using CRM tools
- Meet or exceed monthly and quarterly sales targets
- Stay current on product offerings, industry news, and competitor positioning
- Collaborate with marketing and technical teams to refine sales strategies
- Provide post-sale support to ensure customer satisfaction and potential upsells
Required Skills and Qualifications
Hard skills
- Proficiency with CRM systems such as Salesforce or HubSpot
- Ability to conduct product demonstrations and technical walkthroughs
- Understanding of SaaS, cloud, or IT infrastructure solutions
- Familiarity with consultative and solution-based selling techniques
- Ability to read and interpret technical documentation and product specs
Soft skills
- Strong interpersonal and relationship-building skills
- Persuasive communication and presentation abilities
- Resilience and adaptability in a competitive environment
- Excellent time management and organizational skills
- Strategic thinking and problem-solving under pressure
Educational requirements
Bachelor’s degree in business, marketing, information technology, or a related field
Certifications
Certifications are not required, but can enhance credibility. Common ones include Salesforce Certified Sales Representative, AWS Cloud Practitioner, or Cisco Sales Expert certifications.
Technology Solutions Sales Representative Preferred Qualifications
- Experience selling complex technology solutions to enterprise clients
- Background in vertical-specific sales (e.g., healthcare IT, financial services)
- Knowledge of procurement cycles and enterprise buying processes
- Track record of consistently exceeding sales quotas
- Technical training or certifications relevant to the company’s products
National Average Salary
Technology solutions sales representative salaries vary by experience, industry, organization size, and geography. Click below to explore salaries by local market.
The average national salary for a Technology Solutions Sales Representative is:
$115,758
Sample Technology Solutions Sales Representative Job Descriptions
Crafting the perfect job description may be the key to finding an exceptional technology solutions sales representative. To help you with your recruiting search, our team has put together some examples from past openings.
Example 1: Entry-Level Technology Sales Associate
Position overview
An Entry-Level Technology Sales Associate helps introduce technology solutions to potential customers. This role supports senior sales reps, generates leads, and contributes to sales efforts by learning products and conducting outreach. It’s an ideal starting point for someone seeking a long-term career in tech sales.
Responsibilities
- Identify and contact potential clients via phone, email, and social media
- Qualify leads based on interest, budget, and decision-making authority
- Schedule discovery calls and demos for senior sales reps
- Maintain client and prospect data in CRM systems
- Stay informed on the company’s products and services
- Participate in training to develop product knowledge and sales skills
- Collaborate with marketing to execute targeted outreach campaigns
- Follow up with prospects to support ongoing sales cycles
Requirements
Hard skills
- Familiarity with CRM tools like Salesforce or HubSpot
- Basic understanding of technology products and services
- Ability to research and profile potential clients
- Proficiency in Microsoft Office or Google Workspace
Soft skills
- Clear and professional verbal and written communication
- Positive attitude and eagerness to learn
- Persistence and confidence in outreach activities
- Time management and multitasking ability
Educational requirements
Bachelor’s degree in business, communications, marketing, or a related field
Preferred qualifications
- Internship or work experience in sales, retail, or customer service
- Exposure to SaaS or IT industry terminology
- Completion of a sales bootcamp or training program
Example 2: Mid-Level Technology Sales Representative
Position overview
A Mid-Level Technology Sales Representative owns the full sales cycle for mid-sized business clients or departmental-level tech buyers. They build pipelines, deliver tailored demos, and close deals by aligning solutions with business needs. This role requires a solid grasp of the company’s offerings and a track record of meeting quotas.
Responsibilities
- Prospect and qualify leads through targeted outreach
- Conduct discovery calls and in-depth needs assessments
- Present customized technology solutions to potential clients
- Prepare proposals and negotiate pricing and contract terms
- Maintain detailed records in CRM and manage sales pipelines
- Collaborate with technical teams for product positioning
- Achieve or exceed monthly and quarterly sales goals
- Attend industry events or webinars to generate leads
Requirements
Hard skills
- Full-cycle sales experience, preferably in technology
- Proficiency with CRM tools and sales automation platforms
- Ability to deliver persuasive product demos
- Understanding of solution-based and consultative selling
Soft skills
- Strong negotiation and closing skills
- Ability to manage multiple opportunities simultaneously
- Relationship-building and client management expertise
- Confidence in presenting to stakeholders and decision-makers
Educational requirements
Bachelor’s degree in business, information systems, or a related field
Preferred qualifications
- 2+ years in a B2B technology sales role
- Knowledge of SaaS, cloud, or IT infrastructure sales
- Experience working with technical teams on client solutions
Example 3: Senior Technology Solutions Consultant
Position overview
A Senior Technology Solutions Consultant leads high-level sales engagements with enterprise clients. They are experts in matching complex tech products to business needs, often shaping custom solutions with internal technical teams. This role drives revenue through strategic relationships and thought leadership.
Responsibilities
- Manage strategic accounts and build executive-level relationships
- Conduct advanced discovery to uncover business and technical challenges
- Design and present tailored technology solutions, including custom demos
- Respond to RFPs and lead proposal development
- Collaborate with engineers, product managers, and legal teams
- Mentor junior sales team members and provide leadership on deals
- Stay updated on market trends, competition, and new technologies
- Consistently meet or exceed enterprise-level sales quotas
Requirements
Hard skills
- Advanced experience with enterprise tech sales or complex solution selling
- Proficiency in CRM, sales enablement tools, and data analysis
- Strong understanding of integration, implementation, and client lifecycle
- Experience managing multi-stakeholder buying processes
Soft skills
- Executive presence and advanced communication skills
- Strategic thinking with a solutions-oriented mindset
- Strong collaboration across departments and teams
- Leadership and mentoring abilities
Educational requirements
Bachelor’s degree in business, technology, or engineering-related field
Certifications
Professional sales or technical certifications, such as AWS Cloud Practitioner or Microsoft Certified: Azure Fundamentals, are preferred
Preferred qualifications
- 5+ years of enterprise B2B sales experience in the technology sector
- Experience with global accounts or long-cycle sales processes
- Deep familiarity with buyer personas in vertical markets like finance, healthcare, or retail