Step-By-Step Guide on How to Network
It’s often said that career growth is less about what you know and more about who you know. While this idea might sound outdated, the numbers back it up. Research from LinkedIn shows that 85% of jobs are filled through networking, and candidates with referrals are four times more likely to land the job. Networking doesn’t just boost your chances of getting hired—it’s one of the most effective ways to open doors throughout your career.
For some, the thought of networking can feel intimidating or even uncomfortable. The good news? You don’t need to be a natural extrovert or master schmoozer to build meaningful connections. With the right approach, networking can feel less like a chore and more like creating genuine relationships that support your long-term goals.
If you’re not sure where to start, you’re in the right place. This guide will walk you through actionable steps to help you network effectively, whether you’re new to the game or looking to sharpen your skills. By following these strategies, you’ll build a network that serves you for years to come—professionally and personally.
How to Make Lasting Networking Connections
1. Ask for introductions
If you’re just getting started with networking, the easiest way to begin is by reaching out to people you already know. Friends, family, and colleagues can be valuable resources for introductions.
Let trusted individuals in your circle know you’re looking to build professional connections and ask if they know anyone who can help. Be specific about what you’re looking for—do you want advice on a career path, insight into a certain industry, or information about a particular company?
Make things easier for your contacts by giving them a few talking points about your goals. For example, “I’m exploring opportunities in marketing and would love to connect with someone experienced in social media strategy.” This clarity makes it simpler for them to recommend the right people.
2. Focus on relationships
Networking isn’t just about exchanging business cards or landing a job—it’s about building genuine relationships. The stronger the connection, the more likely it is to create opportunities down the line.
Think of networking as planting seeds. You’re not looking for instant results but instead investing in long-term relationships. Approach every interaction with curiosity and an open mind, and you’ll build connections that truly matter.
3. Go in with a plan
Walking into a networking event without a plan can feel overwhelming. Instead, set clear goals for what you want to accomplish. For example, aim to meet five new people or connect with at least one professional in your desired industry.
Time management is imperative, especially at large events. If you have two hours to network, plan to spend about 15–20 minutes per conversation. Research attendees or speakers beforehand to identify key individuals you’d like to meet.
Having a plan gives you direction and makes networking feel more manageable, even for introverts.
4. Bring a buddy
Networking events can feel less intimidating when you bring a friend along. A buddy gives you a built-in conversation partner and helps ease you into group discussions.
To make the most of this strategy, don’t stick together the entire time. Instead, branch out, meet different people, and reconnect later to share notes. This approach combines the comfort of having a friend with the benefits of individual networking.
5. Use people’s names
Forgetting someone’s name the moment you hear it happens to everyone. Combat this by using their name immediately after they introduce themselves. For example, say, “Nice to meet you, Alex!”
Repeating a name helps you remember it and makes the conversation feel more personal. Afterward, jot down names and pertinent details in your notes or on the back of a business card.
6. Ask questions and be a good listener
Not big on small talk? Shift the focus by asking thoughtful questions like, “What’s been the most rewarding part of your work recently?” or “How did you get started in your field?”
Once you ask, listen attentively. Resist the urge to plan your response while the other person is talking. Instead, engage with follow-up questions or comments to show genuine interest.
Active listening not only strengthens the connection but also makes the conversation more enjoyable for both parties.
7. Focus on how you can help
Networking becomes much more rewarding when you approach it with the mindset of helping others. Ask yourself, “How can I support this person?”
Whether it’s sharing advice, making a useful introduction, or offering a resource, small gestures can have a big impact. Helping others builds trust and goodwill, which often leads to opportunities in unexpected ways.
This strategy goes beyond simply being a good Samaritan; it’s a concept marketing mogul Gary Vaynerchuk describes as “building emotional capital.” The thinking is that once you’ve extended a courtesy to someone else, you now hold some leverage with that person who may serve you in the future. Plus, it’s a great way to develop a reputation in your field as someone who finds solutions.
8. Have your business card ready
Business cards may feel old-fashioned, but they remain one of the simplest ways to share your contact information. Especially in a fast-paced environment, handing over a card is quick, professional, and easy to follow up on later.
Add a brief note on the back of the card to personalize the interaction, like, “Let’s connect about the marketing strategies we discussed!”
9. Stay in touch
Meeting someone is just the beginning of networking. The real value lies in maintaining the relationship.
After meeting a new contact, follow up with a quick email or LinkedIn message. Reference something specific from your conversation to help them remember you. Over time, stay connected by sharing relevant articles, checking in periodically, or meeting for coffee.
Consistency is key. Regular touchpoints help you build trust and keep the relationship alive, even if you don’t need anything immediately.
Be sure to write a thank you email after a networking event! This will help you build rapport and help you maintain a positive reputation.
10. Diversify
The best networking often happens in unexpected places. While professional events are great, expanding your circle through hobbies, volunteer work, or community activities can connect you with people from a variety of industries and backgrounds.
For example, joining a local running club or participating in a community service project might lead to valuable connections you wouldn’t have made otherwise.
Diversifying your network broadens your perspective and increases your chances of discovering unique opportunities.
Join a professional organization to help you meet new people and expand your network.
11. Practice
Networking is a skill, and like any skill, it improves with practice. Commit to attending at least one networking event every few months, whether it’s a professional mixer, conference, or virtual event.
Start small if you’re feeling hesitant. Practice introducing yourself, asking questions, and engaging in meaningful conversations. Over time, you’ll feel more confident and comfortable.
Networking is less about being perfect and more about showing up, being authentic, and building meaningful relationships. The more you practice, the easier—and more rewarding—it becomes.
