SEO ManagerJob Description, Salary, Career Path, and Trends

Given that in today’s world a company’s presence is almost entirely online, it’s not uncommon to have entire departments dedicated to directing and maintaining traffic and attention to the company. Having someone in charge to take care of the planning and execution, along with administrative tasks, is vital to the success of these departments, and by extension, the company.

SEO managers are responsible for a company’s overall approach to SEO. They handle the planning and implementation of campaigns and projects, as well as handling marketing and analytical data. They plan around content and keywords strategies, as well as perform general managerial tasks.

These managers will be responsible for maximizing ROI for online campaigns and monitoring a wide variety of KPIs. They’ll need to be strong in both interpersonal and analytical skills. Finding patterns in data and presenting it to others is a key part of this job.

Sample job description #1

About the role

We’re looking for a SEO Manager to join our growing SEO team. The ideal candidate has a passion for the digital world, a penchant for problem-solving, meticulous attention-to-detail, intellectual curiosity, and thrives in a fast-paced digital environment. We look for managers who are both left-brained (analytical) and right-brained (creative), able to drive actionable content strategies grounded in data. We are especially looking for someone with a proven track record of editorial SEO at a news site, publisher, agency, or similar.

Your day-to-day

  • Lead and develop SEO initiatives for trending topics and soft news, across all ABC Company brands
  • Execute on day-to-day search initiatives, including news and trends research, keyword research, content gap analysis, optimization of existing content, and competitor analysis
  • Monitor and analyze trends. Provide ABC Company editorial teams with SEO opportunities for timely topics and events, and support trending content strategy that encompasses text, images, long and short-form video
  • Capitalize on major events and tentpole topics to maximize search traffic
  • Conduct performance analysis and leverage data to continually refine strategy
  • Determine impact on evergreen content
  • Apply comprehensive SEO fundamentals including writing meta, verifying SEO friendly page elements, creating target keyword lists and maximizing link architecture
  • Train and educate stakeholders
  • Create best practice documentation for trending content and influence cross-department workflows
  • Stay on top of SEO/Publishing industry news and search algorithm changes

Qualifications

  • 5+ years of SEO experience, preferably in news, publishing, or agency
  • Bachelors in marketing, advertising, communications, business, or a related area (not required, but a plus)
  • Proven track record. Applicants must submit websites that demonstrate their SEO ability and be prepared to discuss
  • Expert user of web analytics tools and concepts, particularly Google Analytics and Google Search Console
  • Experience using search tools and platforms (e.g., Content King, SEMRush, Sistrix, Screaming Frog, Search Console, etc.)
  • Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative environment
  • Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and especially Excel
  • Strong project management and organization skills, ability to prioritize, and manage multiple projects

Sample job description #2

As an SEO Manager, you will oversee several internet marketing activities, focused on developing and executing search engine optimization strategies and performance analysis. As an SEO Manager, you will use your analytical, problem-solving, organizational, and time management skills to work on multiple projects while managing a team of Specialists. You will manage campaign strategies and implementation for clients while working with management and team members.

Responsibilities

  • Work directly with your clients in planning and implementing search engine optimization strategies that drive and results to clients
  • Communicate with your clients on status, timeline, deliverables, performance reporting, competitive intelligence analysis, and other follow-up items
  • Provide regular reporting and updates on performance to clients
  • Manage and execute online marketing strategies including: search engine optimization, social media, and content optimization and development
  • Extract insight from varied data sources, identify relevant trends and provide well-developed recommendations to enhance and exceed overall client search marketing goals and objectives
  • Exhibit clear understanding of overall client brand messaging and goals, and manage the development of content for search engine optimization purposes, including keyword generation, blog and social media copy creation, and website copywriting

Qualifications

  • 4+ years of experience in SEO
  • Previous team management experience
  • Prior agency experience and/or experience working on enterprise accounts
  • Proven success managing a client relationship
  • Excellent interpersonal and communication skills, both written and verbal
  • Advanced problem-solving skills for websites and technical SEO implementation experience including: on-page SEO factors and site architecture improvements, along with knowledge of content management systems
  • Highly motivated and able to work independently and as part of a team
  • Excellent knowledge of MS Excel, Word, and PowerPoint
  • Understanding of HTML, FTP, and CMS programs
  • BONUS: Understanding of paid search engine marketing, website user experience and conversion optimization, or experience with HTML, JavaScript, CSS, and other programming related topics

Sample job description #3

Position summary

Leads the implementation of ABC Company’s Search Engine Optimization (SEO) Strategy, including technical SEO enhancements, by partnering across Marketing and ABC Company Technology & Digital. Leads a combination of on-page and off-page techniques, including link-building, metadata sculpting, site speed optimization and on-site information architecture. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion, and safety.

Essential job functions

  • Responsible for ensuring SEO is a key lever for traffic growth and business objectives by measuring effectiveness through demand conversion and sales
  • Lead planning, execution, and analysis of SEO programs and campaigns
  • Manage relationships with agencies, vendors, and publishers
  • Collaborate with cross-functional teams to implement SEO best practices, execute day-to-day tactical website updates, and drive growth by following the SEO roadmap
  • Develop insights and actions based on qualitative and quantitative analytics
  • Stay current on the latest digital marketing trends and influence innovation
  • Identify new and emerging SEO opportunities, best practices, and industry updates
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Optimize copy and landing pages for search engine marketing
  • Research and implement search engine optimization recommendations
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Provide ongoing keyword research for search engine optimization and provide to cross-functional teams including Product Management, Technology, Marketing, Content, Merchandising and Site Experience
  • Support the Digital Experience and Digital Content team with ad hoc requests and projects
  • Train Product, Engineering, and other relevant teams on SEO best practices; use lessons from individual products and markets to improve ABC Company’s overall SEO knowledge and strategy
  • Must be able to perform the essential job functions of this position with or without reasonable accommodation

Minimum position qualifications

  • Bachelor’s Degree in marketing, public relations or related communications field
  • 4+ years of experience in SEO discipline
  • Excellent oral/written communication skills
  • Strong interpersonal skills and ability to work with a variety of individual work styles
  • Strong project leadership, organizational and time management skills with impeccable attention to detail
  • Ability to prioritize projects with minimal supervision; must be impeccably organized
  • Expertise in Excel
  • Proven knowledge of various disciplines of SEO and ranking factors
  • Ability to identify opportunities and act on them (self-starter)

Desired previous experience/education

  • Any experience creating or optimizing marketing content
  • Any experience with Web analytics software or similar web metrics tools (Omniture)
  • Any experience with Google and Bing Webmaster Tools and Google Analytics, Adobe Analytics, BrightEdge, and Conductor

Average salary and compensation

The average salary for a SEO manager is $76,850 in the United States. Position salary will vary based on experience, education, company size, industry, and market.

LocationSalary LowSalary High
Phoenix, Arizona$76,450$103,400
Los Angeles, California$86,250$116,650
Denver, Colorado$71,850$97,200
Washington, DC$87,550$118,450
Miami, Florida$71,550$96,750
Orlando, Florida$66,000$89,250
Tampa, Florida$66,650$90,150
Atlanta, Georgia$69,900$94,550
Chicago, Illinois$80,350$108,700
Boston, Massachusetts$86,900$117,550
Minneapolis-St. Paul, Minnesota$69,250$93,700
New York City, New York$91,450$123,750
Philadelphia, Pennsylvania$74,450$100,750
Dallas, Texas$72,500$98,100
Houston, Texas$71,850$97,200
Seattle, Washington$83,600$113,100
National Average$65,300$88,400

Sample interview questions

  • How did you learn SEO?
  • What are your favorite SEO tools?
  • How do you approach keyword research?
  • What is your approach to developing an SEO strategy?
  • What is your first step to diagnosing SEO issues on a given URL?
  • Tell me about 2-3 SEO tactics you have successfully implemented and the results.
  • What is one SEO tactic you’ve heard of recently that you’d like to try?
  • Tell me about the project you are most proud of.
  • How do you stay up to date on SEO trends?
  • How do you measure SEO success?
  • What are some common SEO mistakes you see businesses using?
  • How do you see SEO changing in the future?

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