SEO ManagerJob Description, Salary, Career Path, and Trends
Given that in today’s world a company’s presence is almost entirely online, it’s not uncommon to have entire departments dedicated to directing and maintaining traffic and attention to the company. Having someone in charge to take care of the planning and execution, along with administrative tasks, is vital to the success of these departments, and by extension, the company.
SEO Managers are responsible for a company’s overall approach to SEO. They handle the planning and implementation of campaigns and projects, as well as handling marketing and analytical data. They plan around content and keywords strategies, as well as perform general managerial tasks.
These managers will be responsible for maximizing ROI for online campaigns and monitoring a wide variety of KPIs. They’ll need to be strong in both interpersonal and analytical skills. Finding patterns in data and presenting it to others is a key part of this job.
Sample job description
Search engine optimization is vital to the success or failure of a company’s online presence and marketing. As an SEO manager for [Your Company Name], you will be responsible for working alongside our marketing team to plan, implement, and manage our SEO strategy. Current knowledge of SEO best practices is absolutely essential to this role. You will work closely with our team to oversee the optimization of our online content and advertising to increase profitability. If you have excellent communication skills and attention to detail, we’d love to get in touch.
Typical duties and responsibilities
Develop long- and short-term SEO strategies
Research and report relevant search engine keywords and trends
Develop off-page optimization initiatives, such as link-building
Collaborate with creative and marketing teams to produce engaging, relevant content
Coordinate social media and pay-per-click (PPC) campaigns with search engine marketing (SEM) strategists
Track key performance indicators (KPIs), report rankings, and recommend tactics to optimize further
Stay on top of SEO best practices and marketing trends
Education and experience
This position requires a bachelor’s degree in mass communications, digital marketing or advertising, business, or a similar field.
Required skills and qualifications
Strong experience with HTML/CSS
Expertise in current SEO best practices
Knowledge in using content management systems (CMS) to optimize websites
Familiarity with requisite web analytics tools and reporting tools
Working knowledge of SEO copywriting and UI design skills
Solid background in strategy for traditional and digital media channels
Strong leadership and organizational skills
Analytical, results-driven mindset
Solid writing and communication skills
Expert knowledge of SEO & SEM
Excellent writing and presentations skills
Knowledge of website analytics measurement methodology and measurement platforms including, Google Analytics and Search Console and SEO tools
Average salary and compensation
The average salary for a SEO manager is $76,850 in the United States. Position salary will vary based on experience, education, company size, industry, and market.
Los Angeles, California
Minneapolis-St. Paul, Minnesota
New York City, New York
Typical work environment
SEO managers work in an office setting. As their work revolves around a company’s online presence, they spend most of their time on a computer doing research and making plans for SEO strategy. They may also be required to attend regular meetings with team members and executives.
The work hours for an SEO manager are typically from 9 AM to 5 PM, Monday through Friday, in an office setting. However, longer or different hours may, at times, be necessary.
SEO certification is useful for honing your skills and proving to potential employers that you have an above-average knowledge of how SEO works. Here are some of the best programs for you to look into:
ClickMinded SEO Certification. ClickMinded is a self-paced online course that promises to teach you everything you need to know about SEO as quickly as possible. Their SEO certification compiles a ton of information into 7 courses that are each 3-6 hours long. Once you sign up for this program, you will have lifetime access to the courses, which includes any updates as SEO practices and rules change.
BlueArray Academy SEO Manager Certification. Suitable for beginners, in-house SEO managers, and SEO agencies, this certification course is crafted specifically for SEO managers and not just SEO practices. It contains 21 modules, 15 quizzes, and 31 tasks that will take the most consistent students anywhere from 2 to 4 months to complete.
Market Motive Advanced SEO Certification Training. If you already have experience in the areas of marketing and SEO, this advanced training course promises to help you master keyword research, on-page and off-page analytics, and SEO analytics. It is presented in a self-paced format with more than 30 hours of videos, 15 hours of instructor-led online classes, and 20 real-life industry-based projects.
Becoming an SEO manager often begins with earning a bachelor’s degree in a marketing or business field, such as mass communications or market research, or a computer science-related field. Some colleges and universities also offer certifications in search engine optimization.
Learning the fundamentals of integrated marketing is crucial before moving onto mastering search engine optimization. On-the-job experience working in a digital marketing role can provide the know-how required to be an SEO manager.
SEO managers are constantly shoring up their marketing skills and learning the latest trends in search engine optimization. SEO marketing seminars and conferences — online and offline — are an excellent way to keep up-to-date with industry best practices.
US, Bureau of Labor Statistics’ job outlook
SOC Code: 11-2021
Projected Employment in 2030
Projected 2020-2030 Percentage Shift
Projected 2020-2030 Numeric Shift
As long as companies continue promoting their businesses online, SEO managers will be crucial members of any marketing team.
Google periodically updates its algorithms to give users the most relevant search results possible. Tactics that ranked a website in the top two last year may not work as well the following year, which can make search engine optimization tough to nail down, even for the most internet-savvy layperson.
Experts predict that interactive video, AI-driven search, and brand awareness are the future of SEO. SEO managers will need to watch how Google responds to these trends and adjust their strategies to keep driving organic traffic to clients’ sites.
Sample interview questions
How did you learn SEO?
What are your favorite SEO tools?
How do you approach keyword research?
What is your approach to developing an SEO strategy?
What is your first step to diagnosing SEO issues on a given URL?
Tell me about 2-3 SEO tactics you have successfully implemented and the results.
What is one SEO tactic you’ve heard of recently that you’d like to try?
Tell me about the project you are most proud of.
How do you stay up to date on SEO trends?
How do you measure SEO success?
What are some common SEO mistakes you see businesses using?
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