Marketing CoordinatorJob Description, Salary, Career Path, and Trends

Marketing coordinators design, coordinate, and support various marketing campaigns and initiatives of an organization. They ensure that the marketing team is performing such activities as events, campaigns, and market research to meet deadlines and support company goals. They must be able to analyze customer purchasing behaviors, trends, and preferences, and design marketing campaigns to meet customer needs and increase brand awareness. They also produce promotional materials, analyze sales data, and track competitors.  

Marketing coordinators must have excellent communication skills, a solid foundation in advertising strategies, good working knowledge of traditional and digital marketing tools, and a high level of skill with SEO/SEM campaigns. Strong computer skills, including solid working knowledge of MS Office, web analytics, and Google Adwords are needed skills. They must also have exceptional communication and presentation skills and strong leadership qualities. 

Sample job description #1

ABC Company is looking for a highly motivated professional to join our team. This person needs to be highly organized and detail-oriented to keep our team running smoothly and efficiently.

What will you do as the marketing coordinator?

You will provide support to the Regional Marketing Manager and team. You will collaborate with the marketing team on projects by helping collect, compile, and/or combine documents and reports. You will prepare correspondence, emails, memos, reports, PowerPoint presentations, and other documents in a professional manner. You will manage the agenda, setting up meetings, note-taking of meetings, scheduling, and organization of business trips. Other duties as assigned.

  • Order, manage inventory, and distribute marketing promotional items
  • Support marketing efforts by organizing tradeshow and field day support material (creating signage, organizing booths, shipping marketing collateral, supporting Marketing Specialist in booking events, etc.)
  • Collate slide presentations, distribute to appropriate stakeholders
  • Know cloud-based Microsoft programs (Onedrive, Sharedrive, Microsoft Teams)
  • Organize photo libraries of staff, varieties, tradeshow/field day events

You are a dynamic person who is interested in marketing and takes initiative, is flexible and can portray and promote a positive image of the company’s vision, mission, and values. You are highly dependable and a service-oriented team player. You have strong planning and organization skills. You can work independently, but you are also able to work in cross-functional teams and can connect with external vendors.

Qualifications

  • Associate degree in business administration preferred
  • Minimum 3 years of relevant experience
  • Professional, assertive, and clear communication skills (verbal and written)
  • Excellent organization and time management skills
  • Able to prioritize work independently
  • Computer proficiency with the ability to learn new applications quickly
  • Proficient in Microsoft Office applications (Word, Excel, Outlook, Powerpoint, Onedrive, Sharepoint, Teams)
  • Some national travel required. 5-10%
  • You have a valid driver’s license
  • Knowledge of Airtable a plus
  • Knowledge of Spanish a plus
  • Knowledge of adobe a plus (any design software)

Sample job description #2

Summary:

  • Supports driving demand in the marketplace by providing a broad range of marketing activities, digital and print, focused on content creation, graphic design, email, photography, video, project management, and more to achieve marketing ROI and sales pipeline growth.

Responsibilities:

  • Supports the development of content creation with internal team and external partners. Both digital and print including, but not limited to info sheets, infographics, case studies, etc.
  • Works with external company to print literature and stock/manage online ordering system – monthly inventory tracking/reporting, user list management, corporate location stock, etc.
  • Supports PPT creation according to branded template to support the sales team and content posting to our marketing enablement platform
  • Works with internal team to execute monthly emails through automation platform and report metrics
  • Partners internally and with external vendors to help manage and execute photo and video shoots at corporate locations and customer locations. Owns image library and sourcing online stock photography
  • Supports corporate internal signage and executes customer logo and site location quarterly updates
  • Regularly audits company profile online where applicable and monitors Google My Business for accuracy
  • Provides backup support in WordPress for company website and landing pages
  • Manages internal master dept spreadsheets including content, quotes, stats, awards, etc.
  • Helps support ABC Company sponsored events from a graphics/collateral standpoint
  • Audits Marketing SharePoint including file organization structure for team efficiency and productivity
  • Supports department invoicing and works with accounting
  • Researches and stays current on digital marketing trends, best practices, and technologies
  • Effectively learns the business and develops, communicates, and promotes ABC Company from a B2B marketing perspective in accordance with established brand guidelines

Qualifications:

  • Bachelor’s degree in Marketing, Communications, PR, Business, Graphic Design, or a related field
  • Proficient with Microsoft Office products, including Outlook, Word, Excel, PowerPoint, and InDesign
  • Knowledge of digital marketing, graphic design best practices, principles, and software
  • 1+ years of marketing experience
  • Written communication skills – copywriting/editing/proofing
  • Skillset in photography, video creation and editing software such as Adobe Premier Pro
  • Familiar with email automation software, Salesforce, and Google Analytics

Sample job description #3

The ABC Company is seeking a Marketing Coordinator for a Food Group in (State). This person will be a key contributor to the company’s brand portfolio and have a heavy emphasis in market strategy. Previous experience within the Food/Beverage Industry is preferred, and client is offering hybrid scheduling!

Responsibilities:

  • Develop and implement marketing strategies and campaigns while growing/managing in-house and client projects
  • Facilitate new product development
  • Manage internal packaging details, spec sheets, price lists
  • Drive customer engagement and brand reputation by understanding target audience, conducting market research, and analyzing market trends
  • Social Media management including website development
  • Manage graphic designs and review designs for campaigns, retail displays, and media outlets
  • Cross-functional responsibility with branding, promotions, and communication channels
  • Other duties as needed

Qualifications:

  • Bachelors degree
  • 3+ years related experience within Marketing and Project Management
  • Previous food or beverage marketing/branding preferred
  • Eye for design (graphic design experience a plus)
  • Ability to manage projects across multiple departments
  • Strong business acumen and strategic thinking
  • Proactive self starter

Average salary and compensation

The average salary for a marketing coordinator is $51,439 per year in the United States, with a potential for a bonus and/or commission. This salary will ultimately depend upon the level of experience, your geographic location, and your education. 

LocationSalary LowSalary High
Phoenix, Arizona$53,703$68,621
Los Angeles, California$60,588$77,418
Denver, Colorado$50,490$64,515
Washington, DC$61,506$78,591
Miami, Florida$50,261$64,222
Orlando, Florida$46,359$59,237
Tampa, Florida$46,818$59,823
Atlanta, Georgia$49,113$62,756
Chicago, Illinois$56,457$72,140
Boston, Massachusetts$61,047$78,005
Minneapolis-St.Paul, Minnesota$48,654$62,169
New York City, New York$64,260$82,110
Philadelphia, Pennsylvania$52,326$66,861
Dallas, Texas$50,949$65,102
Houston, Texas$50,720$64,808
Seattle, Washington$58,752$75,072
Overall$45,900$61,200

Sample interview questions

  • What types of marketing campaigns have you run in the past? 
  • What are the keys to marketing success?
  • What digital marketing tools are you familiar with and how have you used them?
  • What metrics do you utilize to measure the effectiveness of a campaign?
  • How do you deliver successful campaigns on a tight budget?
  • How do you handle criticism about a brand? What do you do to turn opinions around? 
  • What are common mistakes in marketing?
  • Which customer management software do you have experience with?
  • How do you ensure all marketing deliverables are aligned with branding?
  • How do you conduct a market analysis?
  • What is your experience with content ads?
  • How important is SEO to the role of a marketing coordinator?
  • How effectively can you work under a tight budget?
  • Do you have experience handling multiple campaigns simultaneously?
  • What’s the most challenging project you’ve ever worked on?
  • Have you ever worked on a marketing campaign that failed? What would you do differently?
  • Which social media channels do you have experience using?
  • What are the top ad channels for our products/services?
  • How would you run a digital marketing campaign?
  • What customers might you attract via social media?
  • What’s the best way to gather customer feedback?

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