Marketing CoordinatorJob Description, Salary, Career Path, and Trends
Marketing coordinators design, coordinate, and support various marketing campaigns and initiatives of an organization. They ensure that the marketing team is performing such activities as events, campaigns, and market research to meet deadlines and support company goals. They must be able to analyze customer purchasing behaviors, trends, and preferences, and design marketing campaigns to meet customer needs and increase brand awareness. They also produce promotional materials, analyze sales data, and track competitors.
Marketing coordinators must have excellent communication skills, a solid foundation in advertising strategies, good working knowledge of traditional and digital marketing tools, and a high level of skill with SEO/SEM campaigns. Strong computer skills, including solid working knowledge of MS Office, web analytics, and Google Adwords are needed skills. They must also have exceptional communication and presentation skills and strong leadership qualities.
Sample job description
The ideal candidate for our marketing coordinator position is a self-starter with excellent attention to detail and the ability to pivot between creative and analytical assignments. Ideally, you will have a passion for social media, an understanding of copywriting, and a good sense of design. You need to have the ability to problem solve, be technically savvy with the ability to learn new programs and website platforms, and be curious about numbers and analytics. [Your Company Name] is passionate about our industry, and we’re looking for someone to showcase that through their marketing skills.
Typical duties and responsibilities
Designing and executing strategic marketing initiatives and activities
Implementing marketing plans such as print, broadcast, and social media content
Creating branded advertising campaigns
Coordinating and tracking marketing and online activities
Researching, analyzing, and summarizing market trends
Managing print contractors and other promotional vendors
Maintaining strict confidentiality of sensitive information
Providing detailed reports on budget expenses to the marketing manager
Keeping up-to-date on industry activities and trends
Education and experience
Bachelor’s degree in marketing, communications, or related field
Two years experience in marketing
Required skills and qualifications
Exceptional organizational and project management skills
Attention to detail
Excellent communication and presentation skills
Knowledge of traditional and digital marketing tools
Self-starter who is able to meet deadlines
Strong analytical skills
Knowledge of research methods of data analysis
High degree of creativity
Experience as a marketing coordinator or relevant role
Experience with SEM/SEO campaigns
Experience working with software for customer relationships and content management
Proficient in Microsoft Office, Photoshop, and web editing software
Experience with research methods using data analytics software
Average salary and compensation
The average salary for a marketing coordinator is $51,439 per year in the United States, with a potential for a bonus and/or commission. This salary will ultimately depend upon the level of experience, your geographic location, and your education.
Los Angeles, California
New York City, New York
Typical work environment
Marketing coordinators generally work in an office environment and spend much of their day meeting with their team, outside vendors, and direct supervisors. They work closely with the marketing director or vice president of marketing evaluating and developing new marketing strategies and often give presentations. They normally sit for long periods of time at a desk and engage in frequent phone calls. Many marketing coordinators work from home several days a week. Some marketing coordinator positions require travel.
Most marketing coordinators work full-time during normal business hours. They might have to work early or late to attend meetings or conference calls. They might also have to work overtime and weekends to meet critical deadlines.
Marketing coordinators work in various industries, so many institutions offer certifications. Here are some of the top certifications for marketing coordinators:
Professional Certified Marketer (PCM). The American Marketing Association’s Professional Certified Marketer (PCM) program covers key areas of marketing, such as digital marketing, marketing management, content marketing, and sales marketing. The course was developed with input from hundreds of marketing experts and meets strict national professional certification criteria and standards for excellence in marketing. Although there are no eligibility requirements for the PCM, it is advantageous for PCM candidates to have at least a bachelor’s degree and 4 years of marketing experience or 7 years of marketing experience without a 4-year degree.
Google Ads Certification. The Google Ads certification demonstrates that you have basic and advanced knowledge of Google Ads, including online advertising concepts like the value proposition of online advertising; campaign setup and management; measurement; and optimization. Certification requires passing the Google Ads Fundamentals assessment and one additional advertising product assessment, such as Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising. Certification remains valid until the product area certification expires. The certifications are valid for 1 year and you are required to retake and pass the certification assessment to keep your certification valid.
OMCP Digital Marketing Certification. This advanced certification is for experienced candidates who can demonstrate knowledge and understanding of digital marketing best practices across multiple digital marketing disciplines. There are no prerequisites to the OMCP exams, but in order to be certified, you will have to pass the exams and have at least one of the following: 5000 hours of marketing experience, a bachelor’s degree with at least 2000 hours of experience, or completion of an approved digital marketing course with at least 1000 hours of experience.
The first step to becoming a marketing coordinator is to earn a bachelor’s degree in marketing, communications, or a related field. Students pursuing a marketing coordinator career should consider internships with marketing companies to gain experience while still in school.
Entry-level marketing jobs for recent graduates typically involve basic tasks such as assisting with research, customer service, performing administrative tasks, and reporting to managers. After gaining several years of experience, those employees who show leadership traits, attention to detail, and are self-motivated, are often promoted into the role of marketing coordinator where they develop and execute marketing strategies, establish processes, and develop a marketing team.
US, Bureau of Labor Statistics’ job outlook
SOC Code: 27-3042
Projected Employment in 2022
Projected 2019-2029 Percentage Shift
Projected 2019-2029 Numeric Shift
As the digital marketing industry continues to grow, automation and machine learning are considered to be the future in the digital marketing world. With companies like Google automating marketing strategies, market coordinators can take advantage of this and choose market strategies that are more specific to the needs of the organization and will more easily help them attain their marketing goals. The trend toward mobile spending has increased dramatically over the last year and a half as more people have transitioned to working from home. This trend is expected to continue to grow in the foreseeable future. More and more people are shopping and buying online via their mobile phones, and marketing coordinators will need to continue to focus on cross-device and cross-platform conversions.
Sample interview questions
What types of marketing campaigns have you run in the past?
What are the keys to marketing success?
What digital marketing tools are you familiar with and how have you used them?
What metrics do you utilize to measure the effectiveness of a campaign?
How do you deliver successful campaigns on a tight budget?
How do you handle criticism about a brand? What do you do to turn opinions around?
What are common mistakes in marketing?
Which customer management software do you have experience with?
How do you ensure all marketing deliverables are aligned with branding?
How do you conduct a market analysis?
What is your experience with content ads?
How important is SEO to the role of a marketing coordinator?
How effectively can you work under a tight budget?
Do you have experience handling multiple campaigns simultaneously?
What’s the most challenging project you’ve ever worked on?
Have you ever worked on a marketing campaign that failed? What would you do differently?
Which social media channels do you have experience using?
What are the top ad channels for our products/services?
How would you run a digital marketing campaign?
What customers might you attract via social media?
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