Marketing AnalystSample Job Descriptions, Salaries, and Interview Questions

A market analyst is responsible for studying market conditions and assessing the potential sales of products and services. Market analysts analyze data, trends, strategies, and competition to stay competitive in the market. A market analyst determines which products are in demand, who the target audience is, and what price consumers are willing to pay. Most market analysts work for marketing agencies. 

Sample job description #1

ABC Company is actively seeking a Marketing Data Analyst for a fully remote opportunity with a large client of ours. Candidates must have a strong background working with Excel and experience with SQL- any PowerBI knowledge or exposure would be a big plus. If interested in learning more about this role, please apply below!

Position: Marketing Data Analyst

Location: Fully remote

Skill area

  • Experience in writing and developing SQL queries and analyzing data in Excel (lookups, pivots, visualization, conditional logic)
  • Effective written and verbal communication skills, with the ability to interact with all levels of management and across business and IT groups
  • Good understanding of analytical techniques, statistical analysis, and data management
  • Ability to conceive and internally develop concepts and ideas
  • Excellent analytical, problem solving and collaborative skills
  • Knowledge of query writing using SQL with the ability to join multiple tables, summarizing, grouping, data manipulation, performing analytical functions,

Responsibilities

  • Design, build, and deliver customized Dashboards and reports through MS Excel/PowerPoint and/or Power BI to Executive leadership on key strategic initiatives. Fulfills ad hoc reporting requests from management leaders.
  • Ensures data accuracy, performing and reporting on periodic audits and data integrity checks
  • Participate in the acquisition, summarizing, cleaning, validation, connection, and analysis of data stored in various systems, databases, and tools

Sample job description #2

Position purpose

As part of the Customer Intelligence/Analytics team, the Marketing Analyst analyzes and interprets data to inform go-forward business and marketing strategy. This position monitors and evaluates performance of marketing initiatives that are piloted in-market. This position analyzes marketing performance aligned with business strategy by developing and refining techniques used to measure engagement, conversion and trends for marketing. Additionally, the Marketing Analyst evaluates the multichannel impact of marketing activities on engagement, sales and ROI.

Responsibilities and tasks

  • Applies critical thinking and creativity when evaluating data to build strategic insight-led initiatives.
  • Monitors and evaluates performance of marketing initiatives that are piloted in-market.
  • Works across internal teams to pull in relevant insourced reporting.
  • Maintains a comprehensive measurement system and exhibits flexibility to adapt and refine the system over time.
  • Creatively problem solves when resolving insights gaps. Is able to articulate and solve problems or answer questions with data.
  • Builds relationships with business partners to achieve a greater understanding of different business functions’ goals and how they inform marketing strategy.
  • Analyzes marketing performance aligned to business strategy by developing and refining techniques used to measure engagement, conversion and trends for marketing.
  • Evaluates the multichannel impact of marketing activities on engagement, sales and ROI.
  • Develops ad hoc analysis on request.

Qualifications

Minimum Qualifications:

  • Bachelor’s degree in related field required.
  • 3-5 years of experience serving as a business, marketing or reporting analyst
  • Healthcare experience preferred
  • Advanced Excel skills (pivots, tables and functions)
  • Experience in data aggregations and visualization tools (Tableau, Qlikview, Qliksense)
  • Possesses knowledge and experience with infrastructure and tools required for data collection, management and transformation

Sample job description #3

We have an opening for a strategically focused Marketing Analyst, a key position within the Marketing Team with primary responsibility to gather and synthesize end market and customer data to drive marketing and business strategy and identify opportunities for growth.

Everyone in the business is actively encouraged to embrace their inner entrepreneur to drive actions, focus on what matters and share ideas so that every individual can have an impact on the business. In return they are well rewarded, supported in your development and given the opportunities to grow within a large multinational organization.

Essential job responsibilities

  • Develops and leverages internal and external resources to gain market intelligence and gain expertise on market areas of interest, with primary focus on key sectors such as aerospace, automotive, and oil and gas
  • Gathers and evaluates relevant market and competitor information to review market position and determine opportunities for growth.
  • Provides analytic marketing research in support of marketing and business planning.
  • Collaborate with product management, sales and marketing to supports development of value propositions for new and existing products
  • Collects, accesses, verifies, and organizes market trend, competitive intelligence, and sales data.
  • Measures the effectiveness of marketing and product strategies via marketing tools, Salesforce CRM and research.
  • Formulates compelling stories with data to drive marketing and innovation strategy
  • Perform other duties and special projects as assigned.

Qualifications

  • BA/BS degree in Marketing, Business, or related field.
  • Minimum 3-5 years’ experience in marketing analytics, preferably in a business-to-business environment
  • Experience gathering customer and end user insights and leveraging those insights to support recommendations to marketing strategy
  • Experience in supporting new product launch strategies, including value proposition development
  • Strong attention to detail and organizational skills with the ability to manage multiple priorities independently.
  • High learning agility, willingness, and ability to quickly learn about new technologies, and trends
  • Must possess excellent communication, interpersonal and leadership skills.
  • Proficient in MS Word, Excel, PPT. Experience with Salesforce preferred.

Working conditions

  • Brilliant business culture with world class facilities, daily interactions with a dynamic, enthusiastic, and diverse team.
  • Ability to travel up to 20% both domestically and internationally. Additional travel may be required depending on business requirements.
  • Hybrid working model, 3 days office and 2 from home.

Average salary and compensation

The average salary for a marketing analyst is $61,700 per year in the United States and $62,950 including annual incentives. Salary may vary due to level of experience, education, and geographical location. 

LocationSalary LowSalary High
Phoenix, Arizona$64,950$79,400
Los Angeles, California$73,300$89,500
Denver, Colorado$61,000$74,650
Washington, DC$74,400$90,900
Miami, Florida$60,800$74,300
Orlando, Florida$56,000$68,500
Tampa, Florida$56,600$69,200
Atlanta, Georgia$59,400$72,600
Chicago, Illinois$68,300$83,450
Boston, Massachusetts$73,850$90,200
Minneapolis-St.Paul, Minnesota$58,850$71,900
New York City, New York$77,700$90,650
Philadelphia, Pennsylvania$63,300$77,350
Dallas, Texas$61,600$75,300
Houston, Texas$61,350$74,950
Seattle, Washington$71,050$86,850
National Average$55,500$67,850

Sample interview questions

  • How would you build a predictive model?
  • Which analytics tools are you familiar with, and what is your level of proficiency in each?
  • What data visualization tools have you used?
  • How would you go about analyzing our competitors?
  • How would you use social media to improve our marketing endeavors?
  • What is market research?
  • What would you do if you noticed a discrepancy in your data?
  • What are the most important metrics to look at in a marketing campaign?
  • How would you define “Big Data?”
  • What would you do if a client rejected your data-based recommendations?
  • Which reporting software tools have you worked with?
  • What was your most successful digital marketing campaign?
  • What is the process of forecasting the sales of a new product?
  • What’s the difference between qualitative and quantitative market research?
  • What are your top data collection methods?
  • How do you make important decisions with limited information?

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