Digital Marketing AnalystSample Job Descriptions, Salaries, and Interview Questions

Digital marketing analysts track marketing trends, analyze marketing statistics, and monitor campaign performance to develop strategies that will enhance digital advertising. They need solid technical skills and good communication and presentation skills as they create data visualizations and present insights and recommendations to colleagues and clients. They must have a keen eye for analyzing data and a strong ability to use that insight to improve performance. They are behind the ads we see, carefully crafting them based on trends and market analysis to have the highest impact on consumers. They must be familiar with a variety of data tools and be able to visualize the data for colleagues, management, and clients.

A digital marketing analyst needs to have a solid understanding of digital marketing across all types of social media platforms. Excellent analytical and strategic thinking skills are essential, as is the ability to make data-driven decisions.

Sample job description #1

The Digital Media Coordinator/Marketing Analyst will manage website content, back-end support, and target marketing to significantly increase website and LinkedIn traffic, as well as customer portal usage, to stimulate demand. Will assist with the development and distribution of news releases, digital campaigns, product flyers, and maintain the company’s representation on vendor and industry directories. Responsible for mining and analyzing data from the company’s ERP system and provide recommendations for increased profit opportunities.


  • Create a Digital Marketing Strategy
  • Manage the company website by updating, writing, and editing product and market content, while maintaining a consistent and appealing appearance throughout the web pages and documents.
  • Recommend enhancements to improve user experience and tactics to increase traffic, collaborating with technical support.
  • Provide bi-annual web analytics reporting and compare the site features with industry peers and global bests, coupled with proposals for site improvements
  • Monitor e-commerce segment; interact with relevant departments to ensure products and pricing details up to date
  • Improve SEO organically and through selective Strategic Google AdWords campaigns; managed internally or with outside consultant.
  • Work with cross-departmental teams to maintain current product line content, news releases, promotional campaigns, e-blasts, and web projects.
  • Manage company global online presence on all vendor sites, industry directories, Google Business listings, and establish systematic LinkedIn posting plan with Sales & Service Manager input.
  • Assist with development and maintenance of printed and/or digital Selling Aids and Flyers used by the company’s Salespeople and Managers around the world.
  • Mine and analyze data from the ERP system to identify and create targeted Prospect Lists to be furnished to the company’s Inside and Outside salespeople.
  • Ability to research business opportunities and present ideas and findings to company management.

Qualifications and skills

  • Bachelor’s Degree in Business with major in Marketing with relevant coursework in Website design/management and analytics.
  • 3+ Years of experience in similar role in a commercial business environment.
  • 3+ Years of experience with web content management software (Word Press), LinkedIn and technical writing skills.
  • Creative thinking (visual & messaging); digital design skills are a significant plus.
  • Keen attention to detail critical for web database management and product sales analysis.

Sample job description #2

Currently seeking a Digital Marketing Analyst to join our marketing team. The primary responsibility of the role is to initiate and enhance digital campaigns across multiple digital marketing platforms and outside vendors. This position will also be responsible for providing reporting and analysis of each channel’s performance, as well as assisting in strategy and planning. The ideal candidate is data-driven and has experience manipulating data and designing reports that tell a clear story.

Primary responsibilities

  • Growth, management, and optimization of digital channels for new customer acquisition. Comfortable negotiating agreements and managing outside vendors.
  • Manages data necessary for reporting, analytics, and trend tools including Google Analytics 4 and internal databases.
  • Constant testing of audiences, placements, solutions, and creative, including structured A/B tests. Familiar with UTM parameters that allow for accurate tracking and measurement.
  • Own relationships with assigned third-party solutions and make decisions based on their performance.
  • Manage performance across a variety of marketing channels: search, programmatic display, paid social, affiliate, prospecting email, and rich media.
  • Plan and communicate new campaigns and marketing opportunities.
  • Stay up-to-date on digital marketing trends, technologies, and approaches.
  • Develop reports and analytics to monitor digital performance and progress of campaigns.

Minimum qualifications

  • 3+ Years of total experience specifically in direct response marketing with direct experience with programmatic media buying, setting up campaigns, tracking performance, and optimization.
  • Hands-on experience running media buys across buying platforms: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, Google, and YouTube.
  • Demonstrates knowledge of marketing solutions, strategy, and tools to be able to run advertising campaigns effectively.
  • Advanced Excel skills in pivot tables, vlookup, formulas, and manipulating data to identify trends.
  • Sound time management skills, high integrity to work independently as well as superior interpersonal skills to collaborate and work well with other team members.
  • Exemplifies sound judgment and the ability to maintain strict confidentiality, and work efficiently to operate in a fast-paced, environment.
  • Can work effectively under pressure with a sense of urgency with deadlines.
  • Bachelor’s degree in marketing, business analytics, statistics, or applied economics desired.

Preferred qualifications

  • 1+ years of experience programming and managing data in a SQL environment.
  • Proven collaborator and relationship-builder with experience in negotiating new agreements with diverse partners.

Sample job description #3

The Marketing Analyst role is responsible for the execution of reporting and analysis needs for a rapidly growing marketing team. As a Marketing Analyst, you will work closely with internal marketing team members as well as members of other departments to develop and analyze metrics that will be used to hit performance targets for a multimillion dollar annual marketing budget, including both operational and financial measures. This is a data driven role in which the analysis will drive company decisions, and provide the opportunity to have an immediate impact on the business’ performance.

Essential functions

  • Day-to-day reporting of marketing efforts for spend, impressions, clicks, leads and down funnel performance to marry this data to sales and revenue (actual and projections)
  • Develop detailed, quantitative analysis while developing meaningful insights to business performance for marketing campaigns
  • Provide variance and impact analyses of lead generation, cost, revenue and contribution margin
  • Manage daily and monthly reporting for media buyers and divisional leadership on marketing efforts, performance and testing.
  • Work with senior leadership to develop executive reports and insights
  • Continually evaluate and recommend possible marketing changes and point out insights to the marketing team that could positively impact the overall marketing/lead generation/optimization strategy
  • Generate and analyze daily and monthly marketing reports as well as provide recommendations on strategies to optimize and improve performance
  • Participate as a thought-leader by sharing knowledge and best practices with the entire marketing team, leadership and business unit teams

Knowledge, skills, and abilities

  • Strong understanding of unit economics and profitability measures
  • Strong organizational and time management skills
  • Strong attention to detail
  • Intellectual curiosity towards research
  • Superior analytical and business judgment
  • Strong business acumen
  • Able to derive insights from data and make recommendations for adjustments based on insights
  • Highly motivated, resourceful and self-directed with the ability to deliver under pressure
  • Understanding of digital marketing metrics and measurement
  • Fast learner who is career minded and seeks additional responsibility as earned
  • Excellent oral and written communication skills

Training and experience

  • Bachelor’s Degree in Finance, Marketing or Business Administration
  • Skilled with Microsoft Office, including PowerPoint
  • Advanced Proficiency in Microsoft Excel
  • Proficient in SQL or aptitude to become proficient quickly with training
  • Familiar with lead generation metrics preferred
  • Google Analytics experience and certification preferred

Physical requirements

  • Prolonged periods of sitting at a desk and working on a computer.

Average salary and compensation

The average salary for a digital marketing analyst is $64,900 per year in the United States, with a potential for cash bonuses. Salary may depend on the level of experience, education, and geographical location.

LocationSalary LowSalary High
Phoenix, Arizona$68,300$83,500
Los Angeles, California$77,100$94,200
Denver, Colorado$64,250$78,500
Washington, DC$78,250$95,600
Miami, Florida$63,950$78,150
Orlando, Florida$58,950$72,100
Tampa, Florida$59,550$72,800
Atlanta, Georgia$62,450$76,350
Chicago, Illinois$71,800$87,800
Boston, Massachusetts$77,650$94,950
Minneapolis-St. Paul, Minnesota$61,900$75,650
New York City, New York$81,750$99,900
Philadelphia, Pennsylvania$66,550$81,350
Dallas, Texas$64,800$79,200
Houston, Texas$64,500$78,850
Seattle, Washington$74,750$91,350
National Average$58,400$71,350

Sample interview questions

  • What marketing platforms and software have you used?
  • What do you like most about digital marketing?
  • What’s your personal philosophy on digital marketing?
  • What was your greatest success in digital marketing?
  • What was your greatest failure, how was it resolved, and what was learned?
  • What do you consider to be the biggest challenge in digital marketing?
  • What are the most important qualities of digital marketing?
  • Do you focus more on inbound or outbound marketing?
  • Can you describe an effective sales funnel you built?
  • What’s your approach to SEO?
  • Do you have any experience with marketing automation?
  • How do you handle negative feedback regarding your clients?
  • Have you led any digital marketing campaigns?
  • Can you describe a time your team didn’t agree with you? How was it resolved?
  • How do you determine when a campaign is unsuccessful?
  • What do you think the next major trend is in social media?

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