VP of Sales How to Hire, Salary Data, and Job Descriptions

An essential part of any organization is its sales force. Whether the company is large or small, selling products or services is its ultimate source of income. A vice president of sales heads up the sales team or department is tasked with identifying sales targets and goals, and bringing together all efforts to achieve them.

VP of sales candidates are experienced leaders responsible for directing their organization’s sales team to meet and exceed goals. They work with senior leaders to determine and set those sales goals for the month, quarter, year, and so on, and create strategies to reach them. They also are essential in hiring, training, and developing new members of the sales team, as well as managing the budgets for their department.

It’s a role that requires both leadership skills and insight into market trends, and the ability to bring those both together to marshal a successful sales force.

Sample job description #1

Digital Audio sales lead, focusing specifically on the conversation of digital audio dollars out of political agencies.


  • Accountable for achieving and exceeding targeted advertising sales revenues for the market and for controlling sales expenses
  • May direct other functions such as marketing, advertising, production, traffic and sales operations
  • Directs sales processes to generate revenues
  • Sets sales goals for direct reports and guides their subsequent goal-setting processes
  • Prepares budgets and revenue forecasts
  • May review and adjust sales territories, product mix targets, and assigned call lists
  • Obtains, allocates and adjusts operations resources to achieve sales and service goals
  • May go on sales calls and meet with key accounts
  • Oversees the management of available advertising inventory to drive most profitable sales
  • Recruits, ensures ongoing organization development and training and development of direct reports

Qualifications and experience

  • 3-5 years of media sales experience
  • 4 years college degree
  • Effective under pressure with the ability to handle high volume transactions
  • Proven track record of bringing in new business
  • Brings wealth of contacts and knowledge to effectively navigate the political media landscape

Sample job description #2

The VP of Sales position is responsible for working to grow volume with new retailer and supplier relationships in designated retail channels. This position will report to the Chief Revenue Officer for all job functions.


  • Prospect and develop new retailer and supplier opportunities in designated channels
  • Create and maintain a robust sales pipeline
  • Plan and lead sales meetings with prospective retailers and suppliers
  • Coordinate with other departments to acquire resources needed to close deals
  • Document and communicate sales efforts, opportunities and progress updates using Salesforce and other internal tools
  • Work closely across all departments to ensure program details are conveyed and executed correctly
  • Work with C-Suite Team on sales strategy and provide new ideas and solutions for review
  • Additional Duties as required


  • A minimum of 5-10 years in a Senior Executive role
  • Retail Management or CPG sales background required
  • Knowledge of Scan Based Trading (SBT) preferred
  • Working knowledge of Microsoft Office Suite and Salesforce
  • Flexibility and multitasking skills a must
  • Excellent communication and presentation skills at executive level
  • Commitment to excellence and strong sense of accountability
  • Have a hands-on work style, be a team player, and always willing to roll up your sleeves to get the job done

Sample job description #3

As part of our standard onboarding procedure, our Sales Development Team is responsible for calling and engaging with these prospective investors with the goal of scheduling them for an interview with our registered Investment Advisors. As our VP of Inside Sales , you will be responsible for overseeing a team of 4 managers and around 50 sales development representatives. This role will report directly to our CEO.

Responsibilities overview

  • People management (hiring, coaching, firing) of a team of 50 reps. Most reps are full-time interns graduating from good schools who are passionate about building a career here and often move into other roles within the first six months
  • High volume hiring and training of reps, assuming average reps stays in the role for six months, and then moves on to another role within the company
  • Writing, testing, and optimizing call scripts in order to improve call scheduling effectiveness
  • Building dashboards, creating KPIs, and tracking team progress

Requirements or skill sets

  • 5+ years of sales management experience, in an outbound capacity with SDRs or other reps
  • Highly-analytical, with the ability to work in spreadsheets, build reports, and manage team to clear KPIs
  • Familiarity with Salesforce, Hubspot, or other CRMs
  • Strong interest in alternative assets, financial markets, and macroeconomics
  • Proven ability to strive in a fast paced, multitask environment
  • Series 66 license from FINRA preferred

Additional requirements

  • Must be in the (City) area – not a remote position
  • Must be eligible to work in the US – no exceptions

Average salary and compensation

The average base salary for a VP of sales is $150,000 per year in the United States. While only base salaries are reflected here, commissions and bonuses may greatly increase total compensation. Additionally, salaries will vary based on experience, company size, industry, and geographic market.

LocationSalary LowSalary High
Phoenix, Arizona$149,200$201,850
Los Angeles, California$168,300$227,700
Denver, Colorado$140,250$189,750
Washington, DC$170,850$231,150
Miami, Florida$139,600$188,900
Orlando, Florida$128,800$174,250
Tampa, Florida$130,050$175,950
Atlanta, Georgia$136,450$184,600
Chicago, Illinois$156,850$212,200
Boston, Massachusetts$169,600$229,450
Minneapolis-St. Paul, Minnesota$135,150$182,850
New York City, New York$178,500$241,500
Philadelphia, Pennsylvania$145,350$196,650
Dallas, Texas$141,550$191,500
Houston, Texas$140,250$189,750
Seattle, Washington$163,200$220,800
National Average$127,500$172,500

Sample interview questions

  • Do you have any experience managing multiple sales teams?
  • As a VP of sales, what would you say your strongest quality is?
  • What certifications do you have that relate to the sales area of this position, and are you confident in your ability and expertise in sales?
  • How would you go about increasing the ROI of a specific sales plan?
  • What’s the most important part of managing a sales team?

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