Telemarketer How to Hire, Salary Data, and Job Descriptions

A telemarketer is in charge of the telephone marketing for your company. These marketers must be able to sell either a product or service over the phone, which means they must have an excellent sales and marketing background, as well as fantastic communication skills and the ability to build networks and potentially scout for clients. Telemarketers will usually either work in large scale corporate environments or with businesses that have a primary focus on telemarketing. A telemarketer is not required to have any specific training or certifications but usually must show either proof of sales record or some similar proof of previous success in order to be considered for a position at a successful business.

Businesses that hire telemarketers should consider what products and services to task their telemarketers with in order to best scale their business profits. Because of the nature of telemarketing, this position can work at either a desk job or fully remotely.

Sample job description #1

In this role you will call prospective customers in designated market areas from qualified leads to sell our home delivered products.

Essential functions

  • Calls prospective customers in designated market area to qualify leads and explain type of service or product offered
  • Informs current and prospective customers of current promotions and new or upgraded products
  • Quotes prices and encourages customers to buy
  • Secures and places orders with others for filling and arranges delivery date
  • Enters names, addresses, purchases, and reactions of prospects solicited into computer database system
  • Follows up with customers to solicit further sales
  • Works either from Predictive Dial System or off of call sheets
  • Prepares report on sales activities
  • Regular and reliable attendance is a necessary element of this job
  • Other duties may be assigned

Competencies and skills

  • Must be able to type accurately while talking with customers
  • Excellent oral and written communication skills
  • Intermediate computer skills
  • Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization

Required or preferred education

  • High school diploma or general education degree (GED); or one to three months related experience, and/or training; or equivalent combination of education and experience

Required or preferred experience

  • Previous telemarketing and customer service experience preferred

Work environment

  • This job is remote from home using a company provided laptop. A required hour long sales team meeting lead by the Sales Director every Monday at 3PM to review results, reward top performers and share tactics takes place via Google Meets on camera. Employee must provide their own hardwire internet connection

Sample job description #2


  • Present and sell company products to new and existing customers virtually via phone and email communications
  • Prospect and contact potential customers
  • Resolve customer inquiries
  • Provide customers the latest program and promotional developments
  • Educate clients on product and pricing
  • Maintain record of client contact information
  • Perform other administrative duties as assigned
  • Personalized, friendly, and polite service to ensure customer retention and satisfaction by phone


  • Previous experience in sales, customer service, or other related fields
  • Familiarity with CRM platforms, basic computer skills
  • Ability to build rapport with clients
  • Detail oriented
  • Effective phone skills: communication, interpersonal skills, organizational skills, and customer service skills
  • Excellent written and verbal communication skills

Sample job description #3


  • Make 500+ outbound calls in a day through an automated dialer
  • Develop new sales opportunities by scheduling appointments through outbound calling
  • Ability to warm and cold call/work with transfers from cold calls
  • Hit targets and goals given to you
  • Follow “scripts” when handling different types of calls
  • Multi-tasking and managing time effectively


  • 1-2 years of sales, call center, telemarketing, and/or customer support preferred
  • Have moderate computer knowledge and ability to work on multiple tabs/screens at once
  • Strong phone presence and the ability to work in a fast-paced environment required
  • The ability to problem solve and think both dynamically and critically
  • Possess the ability to work under pressure both supervised and unsupervised


  • Must have excellent communication and customer service skills
  • An upbeat, confident, and friendly disposition
  • Must be willing to work nights and 2 Saturdays a month
  • Must have a strong internet connection
  • Applicants must be 18 years old or older
  • Bilingual abilities are a plus

Average salary and compensation

The average salary for a telemarketer is $33,000 per year in the United States. Total compensation often includes bonuses or commissions. Salaries will vary based on position-specific job requirements, market, industry, and company size.

LocationSalary LowSalary High
Phoenix, Arizona$32,800$44,400
Los Angeles, California$37,050$50,100
Denver, Colorado$30,850$41,800
Washington, DC$37,600$50,850
Miami, Florida$30,700$41,550
Orlando, Florida$28,350$38,350
Tampa, Florida$28,600$38,700
Atlanta, Georgia$30,000$40,600
Chicago, Illinois$34,500$46,700
Boston, Massachusetts$37,300$50,400
Minneapolis-St. Paul, Minnesota$29,750$40,250
New York City, New York$39,250$53,150
Philadelphia, Pennsylvania$32,000$43,250
Dallas, Texas$31,150$42,100
Houston, Texas$30,850$41,700
Seattle, Washington$35,900$58,600
National Average$28,050$37,950

Sample interview questions

  • Can you tell us about your sales experience?
  • What made you get into sales?
  • How do you handle rejection?
  • How comfortable are making cold calls?
  • What are your goals here at [Company Name]?
  • Can you pitch me on this pen?
  • In your opinion, what skills would you say are most important for this job?
  • Are you familiar with any sales lingo? If so, what do you know?
  • How would you handle an angry customer yelling at you?
  • We believe planning your day can lead to more success. Can you tell us about your daily morning routine when you arrive at the office?
  • Can you tell us about one of your most difficult calls and how you were able to resolve the situation?
  • Do you have any certifications applicable to sales?

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