Social Media CoordinatorJob Description, Salary, Career Path, and Trends

To compete in the incredibly crowded digital scene, companies need experts to help foster customer relationships, build competent brand market strategies, and execute meaningful online marketing campaigns.

Social Media Coordinators handle the specifics and nuances of online communication and outreach to customers. They review metrics, test online ad campaigns, and develop tailored campaigns to garner clicks and visits from potential customers. They review and report on KPIs, study online market trends, and specialize in social media communication to reach these objectives.

These coordinators use previous campaigns and current competitors to maximize the return on investment for money spent by companies on online ad campaigns. By having a sharp eye for detail and an understanding of the data, they can effectively develop more successful strategies moving forward. They generally work in teams and should have great interpersonal skills alongside good time management and an analytical mindset.

Sample job description

[Your Company Name] is in search of a social media coordinator. This candidate will be responsible for monitoring all social media content, collaborating with designs and copywriters to provide informative and attractive campaigns, tracking customer engagement and SEO to optimize content, and establishing networks of industry professionals and influencers on social media. Duties include meeting with clients to establish needs, hiring and training a motivated team, revising projects based on client feedback, and designing infographics. By handling business posts on social media platforms, you will be responsible for web page design and publishing, and promoting the client’s cause. The ideal candidate will be able to work well with a team, multitask, be organized, self-motivated, and be a critical thinker. Attention to detail is a must, and knowledge of social media trends, algorithms, and design elements is essential. This candidate must have one or more years of experience as a social media coordinator, or a similar role, and the ability to understand SEO and web traffic data.

Typical duties and responsibilities

  • Collaborate with other professionals 
  • Communicate with the employers, finance teams, and or the clients 
  • Assign tasks 
  • Plan social media calendars for each platform
  • Monitor social media and track insights
  • Understand KPIs and present them to the managing team
  • Track results of different campaigns
  • Coordinate with influencers to ensure seamless brand cohesion
  • Keep up to date with the latest tech and algorithm changes
  • Keep records of customer interaction
  • Create strong relationships in the industry with consumers and new brands

Education and experience

  • A year or more of experience as a social media coordinator or similar 
  • A bachelor’s degree in communications, marketing, or a related field of study

Required skills and qualifications

  • Expert on all social media platforms
  • Analytical and tech skills
  • Extremely creative
  • Knowledge of trends and understanding of the algorithm
  • Excellent communication skills
  • Superior time management skills
  • Work well under pressure
  • Detail-oriented
  • Ability to meet deadlines
  • Proficient with media tools
  • Familiarity with Google Analytics and social media insights
  • Ability to team lead and supervise
  • Experience with Microsoft Office

Preferred qualifications

  • Strong knowledge of Facebook, Instagram, Twitter, and TikTok
  • 3+ years of experience managing social accounts for a company or business
  • Excellent interpersonal skills
  • Great time management skills

Average salary and compensation

The average salary for a social media coordinator is $54,250 per year in the United States. Salary will vary based on market, company size, and industry.

LocationSalary LowSalary High
Phoenix, Arizona$53,950$73,000
Los Angeles, California$60,850$82,350
Denver, Colorado$50,700$68,650
Washington, DC$61,800$83,600
Miami, Florida$50,500$68,300
Orlando, Florida$46,550$63,000
Tampa, Florida$47,050$63,650
Atlanta, Georgia$49,350$66,750
Chicago, Illinois$56,700$76,750
Boston, Massachusetts$61,350$83,000
Minneapolis-St.Paul, Minnesota$48,900$66,150
New York City, New York$64,550$87,350
Philadelphia, Pennsylvania$52,550$71,100
Dallas, Texas$51,200$69,250
Houston, Texas$50,700$68,650
Seattle, Washington$59,000$79,850
National Average$46,100$62,400

Typical work environment

Social media coordinators typically work in an office setting so they can collaborate with the marketing and advertising team. They sit at a desk for long periods of time as their work is done through the use of a computer or smartphone. Some social media coordinators work remotely, either for a dedicated company or as a freelancer. This is usually for smaller brands and businesses that do not need to hire someone in-house.

Typical hours

Social media coordinators work Monday through Friday, and they work the traditional hours of 8 AM to 5 PM. The hours can vary depending on the business, but longer hours can occur as they are required to meet deadlines as well.

Available certifications

You can set yourself apart from the crowd by obtaining certifications in the social media space. Here are just a few certifications you can get before becoming a social media coordinator:

  • Google Data Analytics Professional Certificate. One of the most important things you can know as a social media coordinator is Google Analytics. If you haven’t studied the platform before, this certificate will give you all the tools you need to know insights and how to use them to your company’s advantage. You don’t need any prior experience before taking the course. You will need to pass an exam to show your proficiency after taking the course.
  • Hootsuite Academy Social Marketing Certification. This course will take approximately six hours, and has six different modules to go through. They cover everything from growing your community to the fundamentals of social advertising.

Career path

Many social media coordinators will receive a bachelor’s degree in communications, marketing, or a related field before getting their first job. Internships are highly encouraged, and most companies are looking for a year or more of experience working in social media. Those who are social media coordinators will have the opportunity to advance into higher level positions with time, like social media manager.

US, Bureau of Labor Statistics’ job outlook

SOC Code: 11-2021

2020 Employment293,700
Projected Employment in 2030323,100
Projected 2020-2030 Percentage Shift 10% increase
Projected 2020-2030 Numeric Shift29,400 increase

Over the years, new ways of marketing products and services have evolved. Social media coordinators will continue to rise in the coming years. As social media platforms expand into the online shopping realm, like Instagram now offering livestream shopping, brands are now realizing they can no longer leave social media alone. Brands will need social media coordinators to help drive traffic and sales. 

Sample interview questions

  • What makes you stand out from the other candidates applying for this job?
  • What are your teamwork skills like?
  • Can you tell us about a time when your campaign wasn’t as successful as you’d hoped it would be? What did you do differently after?
  • What’s your favorite social media platform to use? What platform are you most experienced with?
  • Which social media platforms would you say are the best for our business? And why?
  • What do you know about our company?
  • What would you say your strengths are?
  • Can you tell me about your process for creating ads?
  • How do you manage to stay on top of the current trends?
  • How would you increase awareness of our brand?
  • How do you identify which audience to target?
  • What made you decide to get into this profession?
  • Can you tell me about a time when you had to manage a social media crisis?

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