Do you spend most of your time scrolling through Instagram, Twitter, Facebook, etc? Who would have known that creating and posting content to social media could be a trending career! After all, you are getting paid to be on social media all day! Most businesses and organizations have Social Media Coordinators to not only help sell their products and/ or services but promote their company culture as well. Promoting your company culture on social media is highly beneficial to recruiting internal candidates.
As a Social Media Coordinator, you are in charge of consumer engagement. Currently, it is more important than ever to have marketing and advertising content personalized to your audience’s wants and needs. Social media is becoming the best platform to create buzz around your product or service.
A Social Media Coordinator should know exactly how to get creative in order to drive traffic from social media to your website, consistently increase followers, and generate engagement (comments, likes, and direct messages). It is important to analyze data on your previous social media posts to understand what draws your audience’s attention. Also, it is important to stay up to date on the latest trends in your company’s industry
A good Social Media Coordinator should be proficient in an array of creative tools to create video, image, and text-based content. Since Social Media Coordinators interact directly with consumers and fans via brand social platforms, they should have excellent communication and customer service skills.
Typical Duties and Responsibilities
- Identify key audiences and develop marketing plans to engage those consumers
- Execute social media campaigns by creating and posting content to brand social media platforms
- Generate buzz surround a brand’s product or services
- Respond to consumers and fans on brand platforms like Facebook, Instagram, Snapchat, and Twitter
- Collaborate with SEO/SEM Managers to help boost search engine rankings
- Analyze key metrics for social media ad spends and report return on investment (ROI)
- Stay on top of industry trends and shifts in target consumer habits
Education and Background
This position requires a bachelor’s degree in digital marketing, mass communications, public relations, or a similar field.
Skills and Competencies
- Passion for and immersion in the target demographics’ social media culture
- Experience increasing overall impressions and consumer engagement on platforms like Facebook, Instagram, Snapchat, and Twitter
- Working knowledge of visual design principles
- Ability to adapt writing style for multiple brand voices
- Proficient using social media analytics and content management systems like Hootsuite
According to Payscale the median annual salary of a Social Media Coordinator with
1 Year of Experience:
- Orlando, Florida: $36,000
- Tampa, Florida: $37,000
- Jacksonville, Florida: $38,000
- Miami, Florida: $40,000
- Atlanta, Georgia: $40,000
- Chicago, Illinois: $46,000
- Houston, Texas: $47,000
- Los Angeles, California: $45,000
- New York City, New York: $50,000
- Seattle, Washington: $50,000
- Overall: $44,000
5 Years of Experience:
- Orlando, Florida: $40,000
- Tampa, Florida: $41,000
- Jacksonville, Florida: $41,000
- Miami, Florida: $44,000
- Atlanta, Georgia: $46,000
- Chicago, Illinois: $49,000
- Houston, Texas: $50,000
- Los Angeles, California: $50,000
- New York City, New York: $60,000
- Seattle, Washington: $59,000
- Overall: $49,000
For many candidates, a career as a Social Media Coordinator often starts with earning a bachelor’s degree in a media-related field like public relations, mass communications, or digital marketing. Being certified through the National Institute for Social Media is also encouraged.
A great way to demonstrate proficiency and immersion in social media to potential employers is to build a strong following across multiple platforms. Well-curated social media profiles often serve the same purpose as a copywriting or graphic design portfolio. Social Media Coordinator candidates without a degree can get hired on the strength of their hands-on experience. However, these candidates are exceptions, not the rule.
Currently, the use of influencers to sell and promote products through their profile has taken social media by storm. Big-name celebrities or even anyone with a high follower account can be paid to post a picture or story with or talking about the product or service. It can be the Social Media Coordinator’s job to find and communicate with current and potential influencers.
Another trend of social media is the use of live videos. Social Media Coordinators use this tactic to help grab their audience’s attention. In fact, 80% of people prefer to watch a live video over reading a blog, according to Vimeo. Live videos allow you to engage with your audience, unlike ever before!
Furthermore, a social media trend is product discovery. Now you can “tag” multiple products in a post that once clicked on, takes you to the website page in which that item is sold. For example, if you post a picture of a mannequin with different clothing items on, you can tag each individual item to bring you to that product’s website page.
Social Media Managers will become even more critical to in-house creative departments and ad agencies over the next six years. According to the U.S. Bureau of Labor Statistics, job opportunities for all Marketing Managers are projected to increase by 10 percent through 2026 — much higher than the national average.
The work hours for a Social Media Coordinator are typically from 9 a.m. to 5 p.m. Monday through Friday in an office setting. However, longer or different hours may, at times, be necessary.
Where You Can Find Jobs
- 4 Corner Resources
- Career Builder
- Zip Recruiter
Are You Interested in Becoming a Social Media Coordinator?
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