Social Media CoordinatorJob Description, Salary, Career Path, and Trends
To compete in the incredibly crowded digital scene, companies need experts to help foster customer relationships, build competent brand market strategies, and execute meaningful online marketing campaigns.
Social media coordinators handle the specifics and nuances of online communication and outreach to customers. They review metrics, test online ad campaigns, and develop tailored campaigns to garner clicks and visits from potential customers. They review and report on KPIs, study online market trends, and specialize in social media communication to reach these objectives.
These coordinators use previous campaigns and current competitors to maximize the return on investment for money spent by companies on online ad campaigns. By having a sharp eye for detail and an understanding of the data, they can effectively develop more successful strategies moving forward. They generally work in teams and should have great interpersonal skills alongside good time management and an analytical mindset.
Sample job description #1
Organize and maintain our social media content ecosystem and editorial social media calendars for the creation of fresh content that fulfills the objectives of corporate, hotel-driven marketing strategies, all upcoming promotions, events, and marketing assets to ensure proper planning and execution of assets and collateral
Write and edit a consistent stream of fresh, clever and creative content for assigned social accounts
Develop, brainstorm and create engaging social media content concepts for campaigns that target key audiences, engage fans and grow our social media footprint
Prepare inspirational creative briefs and work closely with designers, video artists, and social media team to drive visually and strategically elevated content
Ideate and facilitate creative asset production (provides asset specs, attends briefing meetings, etc.) and handles copywriting and scheduling of posts, as well as social optimization
Establish, track and ensure adherence to launch schedules, campaigns, and marketing objectives
Maintain repurposing posting process and syndication schedules set by director/manager to ensure proper formatting, context, and delivery for each social media channel
Work with manager to execute our UGC advocacy marketing platform strategy while finding new ways to level-up our marketing efforts to reach new guests, engage both current audiences and team members
Be a creative collaborator and have the ability to be the voice and influencer of the ABC Company brand to create content that is authentic and powerful for both channels
Constantly experiment and remain adaptable to weekly/monthly trends, changes in algorithms, and identify opportunities for storytelling within marketing campaigns and real-time events
Support regular reporting of content across channels and leverage insights to create and execute monthly content that aligns with business unit priorities/goals and implement learnings to optimize content
Adhere to the social media guidelines as defined by the brand to ensure posts are published with attention to detail, no errors, and with a keen eye toward protecting the brand
Work with manager to plan visits to properties to collect/record social content and attend events to produce live social media content as needed
Create behind the scenes content, take/edit pictures and videos, and help the social media marketing and creative teams
Participate in daily audience engagement, direct messages, commenting and reposting as the brand
Assist social team with influencer campaigns, company events, and tentpole activations
Ownership of social media content seeding efforts with ongoing collaboration with brand ambassadors across the company
Contribute to the company-wide social media newsletter
Other duties assigned as needed
3+ years of experience in content development, scheduling and copywriting for social media channels with deep knowledge of LinkedIn, Twitter, Instagram, TikTok, Facebook, Pinterest, etc
Innovative and forward thinking, keeping up with the latest in digital/social media trends and platforms, plus proactively incorporating new ideas, and/or emerging platforms
Self-starter, highly organized and loves to create. Must be able to tell a story through photo/video
Outstanding written and verbal communication skills with a proven track record of driving high-performing creative content
Excellent project management skills and can juggle multiple projects while communicating honestly about timelines, challenges and questions
Meet tight deadlines, pivot directions when necessary and manage multiple projects at once while adhering to established timeframes
Excellent organizational skills and attention to detail
Passion for marketing and personal development
You’re not thin-skinned or overly attached to your ego. You’re focused on finding, developing, and executing the best ideas to get the best results
You do whatever it takes and the phrase “that’s not my job” is not a part of your vocabulary
You’re a born GO-GETTER and are always looking for ways to add value, do better work, improve efficiencies, build others up, and drive results
You have a curious, efficient, and solution-oriented mindset with a strong level of independence and efficiency
You are flexible, energetic, adaptable, reliable, and self-motivated
Sample job description #2
ABC Company is partnering with their outdoor apparel client to find them a Social Media Coordinator to join their team in this contracted position. This candidate must be local to the (City) Area to participate in the hybrid work model. Brief details are below.
This position will:
Pull reports/data into spreadsheets (analytics)
Respond to recurring DMs/comments with canned responses, direct people to Fan Services, Like positive comments, and help keep up engagement
Escalate critical or negative comments/requests
Help identify super fans, potential influencers, and trends in conversation/requests to pass along to Social lead
Coordinate communication around shoe shipments, tracking status, and seeding pairs
Assist with delivering files to/from Dropbox (if needed)
Find examples and take screenshots for presentations (if needed)
Marketing/Social Media experience (min. 1 year)
A strong customer service focus
Must be a self-starter, excited about working in a fast paced, dynamic team environment
Demonstrated experience working with and juggling multiple priorities and assignments simultaneously
Ability to work under pressure of tight deadlines
Ability to travel to various locations within the (City) area
Bonus (not required): familiarity with Sprinklr or GRIN
Sample job description #3
ABC Company is currently seeking an innovative, passionate, and goal-oriented full-time Social Media Coordinator to join our team in (City, State). This role will play a critical role in executing ABC Company’s 2022 marketing strategy and strengthening ABC Company’s brand presence.
You’ll gain hands-on social media marketing experience, sharpen your brand strategy prowess, and work with a cutting-edge company full of enthusiastic, hardworking people. At ABC Company, we strive to empower everyone with the knowledge they need to reach their full potential — and we need your help to make it happen.
You will be responsible for:
Managing ABC Company’s social media channels: Instagram, Twitter, Facebook, YouTube, and LinkedIn
Collaborating with our TikTok Coordinator to grow our TikTok presence and content
Planning, coordinating, and executing ABC Company’s social media marketing strategy
Planning, coordinating, and executing B2B social calendar posts for financial institutions and other partners
Collaborating with the content team and growth team to find influencers/potential partners to work with
Working with other teams at ABC Company to ensure our social media marketing strategy is aligned with our total brand strategy
You’ll gain loads of experience in this role, but before you do you should have:
Bachelor’s degree or equivalent experience
1-3 years of previous marketing experience (preferably within a start-up)
Excellent written and verbal communication skills
Experience managing multiple social media channels
Experience with and passion for social media content creation
Strong knowledge of social media best practices and trends
Ability to multi-task, organize, and prioritize work
Excited to join a fast-growing, fintech startup
Average salary and compensation
The average salary for a social media coordinator is $54,250 per year in the United States. Salary will vary based on market, company size, and industry.
Los Angeles, California
New York City, New York
Sample interview questions
What makes you stand out from the other candidates applying for this job?
What are your teamwork skills like?
Can you tell us about a time when your campaign wasn’t as successful as you’d hoped it would be? What did you do differently after?
What’s your favorite social media platform to use? What platform are you most experienced with?
Which social media platforms would you say are the best for our business? And why?
What do you know about our company?
What would you say your strengths are?
Can you tell me about your process for creating ads?
How do you manage to stay on top of the current trends?
How would you increase awareness of our brand?
How do you identify which audience to target?
What made you decide to get into this profession?
Can you tell me about a time when you had to manage a social media crisis?
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