Payroll Services Sales Representative

Job Description

To be more cost-efficient, many small- and medium-sized businesses are outsourcing their payroll processes to companies that offer payroll services. Payroll Services Sales Representatives work with those companies on behalf of payroll services firms to determine the needs of those businesses and sell them a plan that meets those needs. Payroll services is a competitive field, so Payroll Services Sales Representatives must also network and develop marketing plans to attract new business. In some cases, Payroll Services Sales Representatives must also train clients in using the payroll services they buy.

A Payroll Services Sales Representative must be exceptionally skilled at relationship-building to drive new business. It’s also essential for a candidate to have a background in building proposals and presentations to show potential clients.  

Typical Duties and Responsibilities

  • Identify potential customers
  • Develop professional relationships and business networks
  • Explain specific details about how payroll services would benefit the client
  • Seek out and network with new prospects
  • Give sales presentations
  • Design proposals and quotes for payroll services

Education and Background

This position requires a high school diploma or its equivalent. However, some companies may prefer a Payroll Services Sales Representative with a bachelor’s degree, especially in a discipline like marketing, business, accounting, or communications.

Employers also prefer candidates with a background in business-to-business (B2B) sales with a successful track record.

Skills and Competencies

  • Written and verbal communication skills, including relationship-building and influencing
  • Negotiation skills
  • Ability to assess and interpret the payroll needs of businesses
  • Proficiency in Microsoft Office Suite or similar software, including spreadsheets and databases
  • Strong sense of organization and time management


According to Payscale the median annual salary of a Payroll Services Sales Representative with

1 year of experience:

  • Orlando, Florida: $40,000
  • Tampa, Florida: $42,000
  • Jacksonville, Florida: $41,000
  • Miami, Florida: $44,000
  • Atlanta, Georgia: $54,000
  • Chicago, Illinois: $50,000
  • Houston, Texas: $52,000
  • Los Angeles, California: $55,000
  • New York, New York: $46,000
  • Seattle, Washington: $44,000
  • Overall: $49,000

5 years of experience:

  • Orlando, Florida: $48,000
  • Tampa, Florida: $50,000
  • Jacksonville, Florida: $50,000
  • Miami, Florida: $58,000
  • Atlanta, Georgia: $61,000
  • Chicago, Illinois: $55,000
  • Houston, Texas: $61,000
  • Los Angeles, California: $65,000
  • New York, New York: $62,000
  • Seattle, Washington: $50,000
  • Overall: $55,000

Similar Job Titles

  • Corporate Payroll Sales Executive
  • Payroll Sales Account Executive
  • Payroll Services Account Manager
  • Payroll Division Sales Manager

Career Path

This position requires a high school diploma or equivalent. Many larger professional services companies need sales representatives to have a bachelor’s degree. Coursework in sales, business, marketing, accounting, communications, and related subjects can be attractive to potential employers looking to hire Payroll Services Sales Representatives. Entry-level representatives often train on the job under a more experienced Sales Manager.

Successful Payroll Services Sales Representatives can often be promoted to Sales Managers, supervising a team of sales representatives. Then they can be promoted to supervise sales for an entire geographic area.

Position Trends

According to the human resources software company Bamboo HR, one trend in the payroll services field is the increasing popularity of cloud-based payroll software. More companies are turning to cloud-based solutions for most computing needs for added convenience and security. Cloud-based payroll software allows managers and employees to access their timecards and time-off requests in real-time. Businesses will likely continue to ask Payroll Services Sales Representatives about cloud-based solutions in the coming years.

Another trend is the increasing diversity in the workforce in terms of the company-worker relationship. Many companies are using a combination of full-time workers, part-time workers, and freelance workers, also known as gig workers. Gig workers are paid in a different way than employees on a company’s regular payroll, so newer payroll services systems are being designed to incorporate all the various payroll needs into one platform, increasing efficiency. This trend is expected to continue, and as the “gig economy” grows, more companies will need these kinds of payroll solutions.

Job Outlook

According to the U.S. Bureau of Labor Statistics, the Compensation, Benefits, and Job Analysis Specialist field is expected to grow by six percent between 2018 and 2028. That’s as fast as average.

Typical Hours

The work hours for a Payroll Services Sales Representative are usually from 9 a.m. to 5 p.m.

Where You Can Find Jobs

  • 4 Corner Resources
  • Career Builder
  • Glassdoor
  • Indeed
  • LinkedIn
  • Monster 

Are You Interested in Working in Payroll Services Sales?

We will connect you to one of our headhunters or recruiters to see if you are a perfect fit for one of our job openings. If a job opening does not suit you, we will always keep you in mind as new positions open up. We have vast experience connecting professionals with some of the most well-known organizations in the country. Your next job or career path can be right around the corner. Check out our latest job openings and our blog for career advice.

Feel free to contact us at any time.