Marketing AssistantJob Description, Salary, Career Path, and Trends

Those who love marketing will benefit from being a marketing assistant! Usually an entry-level job, marketing assistants will help those higher up in the marketing department plan and execute campaigns. If you’re a social media savvy person who loves advertising, you could be a great fit for a marketing assistant. 

In this role, you’ll research market trends and compile that information into reports. The assistant may also monitor customer responses to active marketing campaigns for needed adjustments, brainstorm ideas for future campaigns, and work closely with creative or artistic departments. Marketing assistants must have organizational, time management, communication, and technical skills.

Sample job description

[Your company name] is looking for an experienced full-time candidate to fill the role of marketing assistant at our facility. This position is one in a fast-paced environment. The candidate will need to possess strong attention to detail, the ability to quickly and accurately do market research, and have a passion for customer satisfaction. If you enjoy keeping up with market trends, working closely with team members and upper management, and working in a competitive environment, this could be the job for you. An ideal candidate will also possess skills in design software.

Typical duties and responsibilities

  • Compiling and distributing market information
  • Analyzing questionnaires
  • Providing support to the marketing department
  • Performing daily administrative tasks
  • Organizing various projects
  • Organizing promotional events
  • Prepare and present promotional presentations
  • Create and publish online content, from writing to image design
  • Facilitate healthy relationships with clients

Education and experience

  • Bachelor’s degree in marketing, communications, or a business-related field
  • Previous experience a plus

Required skills and qualifications

  • Strong written and verbal communication
  • Ability to think outside of the box
  • Excellent analytical skills
  • Strong organizational skills
  • Excellent time management skills
  • Ability to effectively manage projects
  • Must be able to work well with others
  • Ability to multi-task and adhere to deadlines
  • Experience with Asana, Canva, and Adobe

Preferred qualifications

  • Proven marketing experience
  • Strong understanding of office management and marketing principles
  • Customer-oriented
  • Attention to detail
  • Superior knowledge of relevant marketing tools and applications

Average salary and compensation

The average salary for a marketing assistant is $44,200. Salary may vary depending on where you are located, the size of the company you’re working for, and how experienced you are. 

LocationSalary LowSalary High
Phoenix, Arizona$46,500$56,850
Los Angeles, California$52,500$64,150
Denver, Colorado$43,750$53,450
Washington, DC$53,300$65,150
Miami, Florida$43,550$53,200
Orlando, Florida$40,150$49,100
Tampa, Florida$40,550$49,550
Atlanta, Georgia$42,550$52,000
Chicago, Illinois$48,900$59,800
Boston, Massachusetts$52,900$64,650
Minneapolis-St. Paul, Minnesota$42,150$51,500
New York City, New York$55,650$68,050
Philadelphia, Pennsylvania$45,350$55,400
Dallas, Texas$44,150$53,950
Houston, Texas$43,950$53,700
Seattle, Washington$50,900$62,200
National Average$39,700$48,600

Typical work environment

Marketing assistants typically work in an office setting. They will spend quite a bit of time in conference rooms meeting with team members, superiors, or clients. This position is associated with a high level of social interaction with clients and colleagues. Marketing assistants are key members of the marketing team and can expect to spend a large amount of time utilizing office equipment, such as phone, email, video and conference calling.

Typical hours

The typical workweek for a marketing assistant consists of 40 hours. However, over time to meet deadlines is a common occurrence in this line of work. Candidates can also expect to spend a decent amount of time traveling as that may be necessary as a marketing assistant depending on the industry.

Available certifications

There are multiple certifications that can boost your career as a marketing assistant. Here are just a few.

  • Professional Certified Marketer (PCM). The PCM is great for those who want to enter the marketing field. It requires candidates to pass an oral or written exam. Recertification is required every 3 years.
  • Certified Blockchain & Digital Marketing Professional. This certification covers the following modules: fundamentals of blockchain technology, integration of digital marketing and blockchain, use case, and the certification exam.
  • Certified Advertising Specialist (CAS). If you plan to work in advertising, this is the perfect certification. It covers everything from traditional to online advertising. This certification requires a minimum of two years of education or training after high school and at least two years of work experience. Candidates must pass an oral or written exam. Certification renewal is required every three years. 
  • Certified Social Marketing Associate (CSMA). Those who will be working in social media will benefit from receiving this certificate. The CSMA requires candidates to pass an oral or written exam over the course material. 
  • Certified Resume Specialist: Public Relations and Marketing Communications (CRS+PR). The CRS+PR requires candidates to pass an oral or written exam. Recertification is required every five years. 
  • Google Ads Certification. Google Ads doesn’t have to be difficult. This course goes over everything you will need to know. The certification requires candidates to pass an oral or written exam with a score of 80 percent or higher. Certification renewal is required every 12 months.

Career path

The most logical first step to becoming a marketing assistant is obtaining a bachelor’s degree in a related field. In school, obtain marketing internships that will be applicable to the field you want to work in. Students may be able to get the job as a marketing assistant before graduating if they have applicable work experience. Along the way, earning relevant certifications is a smart move as it will set a candidate apart from the rest. Certifications only make you more marketable and show your professional dedication. After becoming a marketing assistant, you may be able to work up to marketing specialist and other higher positions. 

US, Bureau of Labor Statistics’ job outlook

SOC Code: 11-2021

2020 Employment293,700
Projected Employment in 2030323,100
Projected 2020-2030 Percentage Shift 10% increase
Projected 2020-2030 Numeric Shift29,400 increase

While the marketing field has shifted from traditional marketing methods to more technologically advanced methods, like social media and other avenues, the field of marketing itself isn’t going anywhere. As long as there are consumers, there will be suppliers. And as long as there are suppliers, there will be a need for marketing. 

Sample interview questions

  • Are you familiar with bespoke marketing campaigns? 
  • Tell me about your experience with online and mobile marketing. 
  • Have you ever been in a position where you had to deal with complaints and criticisms on a company’s social media account? Tell me about it. Would you handle anything differently in the future?
  • What is the difference between marketing and sales?
  • What strategy do you use to stay on top of deadlines?
  • What made you choose a career in marketing?
  • What characteristics are necessary to be a good marketing assistant?
  • What are the criteria for good marketing material?
  • How would you use social media to enhance a brand and win more business?
  • Do you think offline marketing is a dead industry?
  • How do you feel about working in a team environment?
  • What is your favorite marketing campaign and why?
  • Why are you interested in working for our company?
  • What strengths do you possess that will help you excel in the role of marketing assistant?
  • Where do you see yourself in 5 years? 10?
  • Given the chance, what changes would you make to our company’s recent marketing campaigns?
  • Have you ever had to deal with criticism in your role as a marketing assistant? How did you handle it?
  • What kind of buyers do you think our services/products attract? How would you reach them?
  • Which social media platforms are you most familiar with?
  • How do you manage the launch of a new product?
  • What steps do you take to ensure that you stay on top of the latest marketing trends and techniques?

Are You Interested in Becoming a Marketing Assistant?

If you are interested in becoming a marketing assistant, we are ready to connect you to one of our headhunters or recruiters to see if you are a perfect fit for one of our available job openings. If a job does not suit you, we will always keep you in mind as new positions open up. We have vast experience connecting professionals with some of the most well-known organizations in the country. Your next job or career path as a marketing assistant could be right around the corner. Take a look at our latest job openings and our blog for career advice.

Similar Job Titles and Careers

  • Marketing Intern
  • Marketing Specialist
  • Marketing Coordinator
  • Social Media Manager
  • Chief Marketing Officer
  • Director of Marketing
  • Marketing Analyst
  • Marketing Consultant
  • Marketing and Promotions Manager
  • Vice President of Marketing

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