Marketing Assistant How to Hire, Salary Data, and Job Descriptions

Those who love marketing will benefit from being a marketing assistant! Usually an entry-level job, marketing assistants will help those higher up in the marketing department plan and execute campaigns. If you’re a social media savvy person who loves advertising, you could be a great fit for a marketing assistant. 

In this role, you’ll research market trends and compile that information into reports. The assistant may also monitor customer responses to active marketing campaigns for needed adjustments, brainstorm ideas for future campaigns, and work closely with creative or artistic departments. Marketing assistants must have organizational, time management, communication, and technical skills.

Sample job description #1

ABC Company is seeking a marketing professional to work collaboratively with and assist the marketing leads to prepare winning proposals, design marketing materials, and engage in social media outreach.

Key responsibilities include:

  • Assist marketing and technical leads in the proposal process
  • Create new and exciting graphics, proposal layouts, and marketing materials for the company
  • Manage social media and company outreach
  • Collaborate with marketing lead to track and organize proposal data
  • Attend weekly marketing meetings

Professional requirements:

  • Bachelor’s Degree in Marketing, Graphic Design, Business, Communications, or equivalent combination of education and experience
  • 1-4 years of experience in marketing or another related field
  • The planning, preparation, and development of architectural and engineering proposals, as well as qualifications packages for government and private clients is a plus
  • Experience with Adobe Suite (InDesign, Illustrator)
  • Excellent organizational skills
  • Strong interpersonal skills
  • Excellent written and verbal communication skills
  • Ability to focus on details and on the big picture
  • Effective decision-making skills
  • Time management skills: ability to meet strict deadlines
  • Exceptional writing, editing, and document organization skills
  • Familiarity with the AEC industry is preferred
  • Familiarity with regional and local proposal submission requirements is preferred
  • Intermediate to expert skills in Microsoft Office Suite
  • Updated knowledge of social media platforms such as YouTube, LinkedIn, and Instagram

Sample job description #2

Position summary:

The Marketing Assistant role will be responsible for day-to-day marketing tasks to support the marketing team on all volume generation efforts for new and existing practices, including physician and provider launches and new treatment launches. This role will report to the Marketing Coordinator. The primary responsibilities of the role are listed below:



  • Completion of daily administrative and organizational tasks to ensure the functionality and coordination of the marketing department’s activities and campaigns
  • Support and assist with the execution of new practice, new provider, and new treatment/service line launches and ongoing volume generation initiatives

Marketing Support

  • Create and update project boards in project management platform
  • Assist with managing all marketing projects and deadlines
  • Create meeting agendas and take notes during meetings with clear action items and timelines
  • Manage requests from practices via project management board and assist with communication and execution
  • Update and maintain annual omni channel marketing calendar
  • Collaborate with external copywriter to provide reference materials and deadlines for blog articles, press releases, etc.
  • Assist with managing local marketing activations including sponsorships, events (including set up and attendance), and business partnerships; collaborate with practice teams and regional manager to ensure prompt delivery of materials and assist with pre and post event project management and ROI tracking
  • Record, track and update marketing initiatives within Salesforce
  • Assist with approval and coding of marketing invoices

Marketing Materials Management

  • Work with outside vendors on signage, direct mail, printed materials, and branded merchandise
  • Efficiently communicate with vendors, obtain and present costs, ensure adherence to brand guidelines, proof materials, and project manage initiatives
  • Keep promotional materials ready, accurate, and up to date by coordinating requirements with our graphic designer, inventorying stock, placing orders, and verifying receipts; partner with multiple vendors as needed

Reporting and Analytics

  • Assist with monthly reporting of campaigns and support reporting requests on volume and ROI as needed
  • Work with internal teams to assist maintaining analytics dashboards to track marketing performance, ROI, and practice capacity
  • Monitor competitors by region on a regular basis


  • Bachelor’s degree in marketing, advertising or related field
  • 1-5 years marketing experience
  • Strong written and oral communication including copy writing, proofreading and editing of marketing collateral
  • Must be extremely detailed oriented, with exceptional organizational and project management skills, and the ability to multi-task
  • Excellent collaboration skills with a service-minded approach and ability work independently on prioritized tasks
  • Ability to accept constructive feedback, demonstrate positive attitude, and pride in workmanship
  • Ability to work cross-functionally with corporate department leaders

Sample job description #3

We’re a vibrant customer acquisitions marketing firm, supporting a range of well-known charities in (City, State). We specialize in increasing brand awareness, representation, market share, and revenue via event-based customer acquisition.

Currently, we are looking for a Marketing Assistant to join our marketing team to assist with a new client in the (City, State) area.

Responsibilities / key tasks

  • To carry out marketing task independently and within a team
  • To assist in customer relations by maintaining excellent customer service at all times, including an up to date knowledge of our clients products and services
  • Distribute and discuss marketing products on behalf of our charity clients
  • Document new donor and customer information
  • Assist with the setting up of new donors
  • Promoting client’s services at our events
  • Enthusiastically interacting with customers and donors
  • Creating positive brand awareness for our charity clients

**Although previous marketing experience will not be overlooked, it is not a necessity for this position as full marketing training will be provided for the right candidate. Unfortunately, we do not provide sponsorship for roles at this time**


The strong musts are:

  • Over the age of 18 years old
  • Eligible to work in the USA without sponsorship

Some additional nice to haves are:

  • Proven customer service or marketing experience would be a bonus
  • Good time management and communication skills
  • Ability to adapt/respond to different types of characters
  • Ability to multitask, prioritize your tasks

Average salary and compensation

The average salary for a marketing assistant is $44,200. Salary may vary depending on where you are located, the size of the company you’re working for, and how experienced you are. 

LocationSalary LowSalary High
Phoenix, Arizona$46,500$56,850
Los Angeles, California$52,500$64,150
Denver, Colorado$43,750$53,450
Washington, DC$53,300$65,150
Miami, Florida$43,550$53,200
Orlando, Florida$40,150$49,100
Tampa, Florida$40,550$49,550
Atlanta, Georgia$42,550$52,000
Chicago, Illinois$48,900$59,800
Boston, Massachusetts$52,900$64,650
Minneapolis-St. Paul, Minnesota$42,150$51,500
New York City, New York$55,650$68,050
Philadelphia, Pennsylvania$45,350$55,400
Dallas, Texas$44,150$53,950
Houston, Texas$43,950$53,700
Seattle, Washington$50,900$62,200
National Average$39,700$48,600

Sample interview questions

  • Are you familiar with bespoke marketing campaigns? 
  • Tell me about your experience with online and mobile marketing. 
  • Have you ever been in a position where you had to deal with complaints and criticisms on a company’s social media account? Tell me about it. Would you handle anything differently in the future?
  • What is the difference between marketing and sales?
  • What strategy do you use to stay on top of deadlines?
  • What made you choose a career in marketing?
  • What characteristics are necessary to be a good marketing assistant?
  • What are the criteria for good marketing material?
  • How would you use social media to enhance a brand and win more business?
  • Do you think offline marketing is a dead industry?
  • How do you feel about working in a team environment?
  • What is your favorite marketing campaign and why?
  • Why are you interested in working for our company?
  • What strengths do you possess that will help you excel in the role of marketing assistant?
  • Where do you see yourself in 5 years? 10?
  • Given the chance, what changes would you make to our company’s recent marketing campaigns?
  • Have you ever had to deal with criticism in your role as a marketing assistant? How did you handle it?
  • What kind of buyers do you think our services/products attract? How would you reach them?
  • Which social media platforms are you most familiar with?
  • How do you manage the launch of a new product?
  • What steps do you take to ensure that you stay on top of the latest marketing trends and techniques?

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