Instructional Designer Job Descriptions, Average Salary, Interview Questions

The instructional designer is responsible for the overall design of learning experiences and materials. They work with educators, trainers, and managers to develop objectives and evaluate the effectiveness of the instructional materials and experiences. The Instructional Designer additionally updates or creates new courses as needed. They often create online learning environments, including learning management systems, and/or portals. And finally, the Instructional Designer is responsible for ensuring the availability of all materials needed for training or coursework. 

The job of an instructional designer can be very rewarding. They help people learn new things, and they often get to work on interesting and innovative projects.

Sample job description #1


Under the direction of the Manager, Education, and Workforce Development, the Instructional Designer will achieve the following objectives:

  • Works with key stakeholders and Education team to define scope of learning experiences, clarify learning objectives, and identify subject matter experts, timeline and projected outcomes
  • Designs and develops learning solutions, leveraging tested instructional design theories, practices, and methods to create learning activities that are engaging, activity-based, and results-oriented
  • Creates solutions that satisfy the needs of a diverse set of learners (e.g. eLearning, webinars, videos, quick reference guides, etc.)
  • Implements tools to track the results of learning experiences (i.e. assessments, quizzes, rubrics, evaluation strategies, etc.). Makes recommendations based on these measurements to improve quality of training programs
  • Update and refresh legacy courses into a more engaging, micro learning, and dynamic format
  • Develops online learning for professional development organizations, corporate learning, continuing education or university environments
  • Works with experts to determine what is to be learned
  • Ensures content matches established goals
  • Reshapes content for changing needs
  • Structures content and activities for optimizing learning
  • Collaborates with internal departments (Academy, marketing, web, IT, Customer Service, sales) to ensure completion of milestones
  • Supports the technical implementation of learning technologies (LMS, SCORMcloud, Articulate Storyline, etc.)
  • Ensures educational content quality and the alignment of content to established learning goals


  • Ability to communicate clearly and professionally, both verbally and in writing
  • Experience in project management with demonstrated ability to show initiative, plan timelines, implement projects, and complete milestones
  • Demonstrated ability to work in a fast-paced environment
  • Strong attention to details
  • Demonstrated ability to work successfully within a highly collaborative environment
  • Ability to leverage career maps and curriculum plans in design
  • Adult Learning
  • eLearning

Software proficiencies

  • Proficient in MS Office Suite: Word, PowerPoint, Excel, Outlook, Zoom, and Teams
  • ADDIE, Gagne, and Bloom’s Taxonomy
  • Articulate Suite
  • Webex
  • Project Management Tools
  • Familiarity with Learning Management Systems (Web CourseWorks)

Sample job description #2

In this role, you will

  • Participate in less complex initiatives and identify opportunity for process improvements within scope of responsibilities
  • Analyze performance needs, and design, develop, and assess line of business specific learning solutions that are focused on technical and soft skills
  • Create and develop performance and competency based learning and performance support solutions for a variety of technical and functional needs for a Line of Business or specific functional area
  • Consult with business partners and Learning and Development professionals utilizing knowledge of instructional design methodology to understand learning needs and address the impact, success, and opportunities for improvement of existing learning solutions
  • Partner with more experienced instructional design consultants, and business leaders to develop performance based learning that furthers individual development
  • Present recommendations for resolving more complex situations and exercise independent judgment while developing expertise in the function, policies, procedures, and compliance requirements
  • Collaborate and consult with colleagues, internal partners, and stakeholders, including internal and external customers

Required qualifications

  • 2+ years of Learning and Development Design experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired qualifications

  • Experience using and authoring in learning content management system (LCMS)-based tools
  • Advanced skills in multiple instructional design tools and technology (e.g., such as Captivate or Articulate)
  • Excellent verbal, written, and interpersonal communication skills (technical writing and editing preferred)
  • Experience working in financial services or other highly regulated environment
  • Ability to execute in a fast-paced, high-demand environment while balancing multiple priorities
  • Demonstrated project management experience related to instructional design projects
  • Demonstrated ability to deliver results with speed and agility

Sample job description #3

Job responsibilites

  • Organizes all aspects of in-house, regional, and national meetings and store training
  • Assist in creating, maintaining, and updating all department training manuals on a regular basis
  • Partner with Line Managers on all aspects of training, i.e., Video, E-learning, and How-To-Guides
  • Support HR Department with writing HR compliance policies
  • Work with trainers to help coordinate trainings, assemble training course materials and templates.
  • Produce weekly training content for our Saturday AM Store Meetings
  • Partner with the Talent Acquisition Department on training/promotions
  • Manages all aspects of our Corner Stone learning management software
  • Manage Learning Management System (LMS) to track training data
  • Collaborate with all business units to meet company training objectives
  • Facilitate specialized training as requested from Corporate, IT, and HR
  • Work with Subject Matter Experts to identify needed digital training assets
  • Develop testing and final deliverable training eLearning tools
  • Convert training content to custom eLearning training
  • Collaborate with training team members
  • Support all print and digital training systems with e-learning training tools


  • Bachelor’s degree, or equivalent experience required
  • At least 5 years of related experience in designing, delivering, and/or consulting on training preferred
  • 4+ years of experience using a Learning Management System
  • Ability to design and implement effective training
  • Ability to evaluate and research training options and alternatives
  • Proficient with Microsoft Office Suite and related program software
  • Intermediate or greater level skill with Adobe Captivate and Adobe Creative Suite
  • 3+ years experience creating digital training
  • 3+ years experience developing in micro-learning platforms/systems

Average salary and compensation

In general, the instructional designer’s salary averages around $92,500 annually. Instructional designer salary can vary depending on a number of factors, including experience, level of education, and geographic location.

LocationSalary LowSalary High
Phoenix, Arizona$92,00$124,450
Los Angeles, California$103,800$140,400 
Denver, Colorado$86,500 $117,000 
Washington, DC$105,350$142,550 
Miami, Florida$86,100$116,500
Orlando, Florida$79,400$107,450
Tampa, Florida$80,200 $108,500 
Atlanta, Georgia$84,100$113,800
Chicago, Illinois$96,700$130,850
Boston, Massachusetts$104,600$141,500 
Minneapolis-St. Paul, Minnesota$83,350$112,750 
New York City, New York$110,100$148,950
Philadelphia, Pennsylvania$89,650 $121,250
Dallas, Texas$87,250$118,100 
Houston, Texas$86,500$117,000
Seattle, Washington$100,650$136,150 
National Average$78,650$106,400 

Sample interview questions

  • Can you tell me about your current job as an instructional designer? What responsibilities do you have?
  • What are some of the programs or initiatives you have developed or worked on?
  • Can you give me an example of how you created instruction for a specific audience or learner?
  • What are some of the challenges you face when designing instruction?
  • What do you think is the most important aspect of instructional design?
  • What type of learner do you prefer to design instruction for?
  • How do you work with subject matter experts?
  • What is one of the most rewarding experiences you’ve had as an instructional designer?
  • Can you tell me about your background, including your educational training?
  • What are some of the current trends in instructional design? How do you keep up with them?
  • What are some of the tools and technologies an instructional designer has to use in their job?
  • Can you tell me about the difference between an instructional designer and a technical trainer?

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