Director of OperationsJob Description, Salary, Career Path, and Trends

A director of operations oversees daily operations within a company, keeping everyone organized. They are expert reviewers and communicators with a natural talent for leadership. 

Directors of operations use their expertise to make educated judgments about communication and efficiency within a company.

Director’s work will often include working with the human resources department about hiring, developing operational policies and staff evaluations, overseeing budgets and revenues of divisions, delegating tasks, checking that clients are supported, predicting and analyzing growth trajectory, and acting as a liaison for higher-level executives.

Directors of operations will incorporate people skills, negotiation, performance metrics, and organization into the job to display their well-roundedness. They are excellent talkers and observers, allowing them to gain insight on employees and workplace dynamics, as well as troubleshoot and problem solve for a better in-house experience.

Sample job description #1

Essential functions

  • Marketing and outreach strategy: Lead the conception and refinement of our consumer marketing and outreach strategy, including product and vendor recommendations, and develop appropriate annual goals and range of activities that reflect and support this strategy
  • Marketing operations: Manage the marketing operations and work with the marketing team, IT, and external vendors to complete tasks in an efficient and organized manner
  • Reporting: Develop marketing intelligence by collecting and analyzing data around marketing performance to drive better decision-making and more success. Own ad hoc reporting on campaign performance (using existing and new analytic tools)
  • Marketing automation: Serve as the driver for all marketing tech questions, implementation, and idealization and implementing of new tools as they are introduced
  • Help improve our marketing automation strategy and process
  • Work with a core team of subject matter experts to design, deploy, monitor, and optimize campaigns, supporting specific stages of the customer journey
  • Monitor and engage our customers with relevant personalized and timely “Path to Homeownership” at each stage in the customer journey
  • Assist in the technical conceptualization of demand creation, including how marketing and communications can help to turn leads into customers
  • Oversee the enhancement of our email list, including targeted segmentation. Ensure list maintenance improves email deliverability and minimizes opt-outs
  • End-to-end email campaign development: Oversee HTML creation, testing, data segmentation, deployment, and performance analysis.

Competencies

  • Strategic Thinking: able to diagnose internal and external factors, make recommendations, and adapt and evolve plans to help drive the business
  • Flexible and Adaptable: Able to take constructive criticism, hear alternative points of view, and not get defensive. Nimble and able to adapt to changing conditions
  • Organization: Thinks and plans logically; Ability to thrive while maintaining multiple work streams in a detail-oriented manner
  • Process-driven: Affinity for documenting, executing, and optimizing processes in a scalable way
  • Innovative: Proactive and creative; willing to build systems not yet in place and continuously improve the way we do things
  • Confident, independent action, initiative, and sense of urgency. The ability to make decisions and take responsibility for them
  • Results-Oriented: Prioritizes and aligns work of self and others with a results-oriented focus on achieving business goals and objectives
  • Interpersonal Skills: A well-organized and self-directed individual who is “politically savvy” and a team player
  • Experienced Manager: Adept at strategic initiative development, team building, self-motivation, and collaborative management practices

Education and experience

  • Bachelor’s degree in a related field
  • 7+ years of progressive Marketing experience
  • 3+ years of consumer marketing using digital advertising (Facebook, Google, Instagram)
  • 4+ years of content and marketing automation experience (including Salesforce integration and tools such as Marketing Cloud, Marketo, or Hubspot)
  • Strong digital performance analytics and project management skills are required
  • Demonstrated excellence in written and verbal communication skills

Work schedule

  • Ability to travel as needed
  • Must be able to work flexible hours, including evenings or weekends

Sample job description #2

The Operations Director is the functional leader, provide overall direction for the department, and ensure teams are properly skilled and deployed to meet the client team needs. They also provide deep and meaningful analysis and evaluation of agency operations that is easily understandable and digestible.

Responsibilities

  • Provide guidance and leadership for the Operations department
  • Break down complex sets of data into relevant insights for client teams and executive leadership
  • Lead, manage and develop direct reports
  • Generate job numbers and grant appropriate access within SAP
  • Create SAP and status reports
  • Support ongoing RAFT maintenance
  • Consolidate and streamline repeatable tasks to develop process efficiencies
  • Resource to Revenue Management
  • Continuously develop expertise in all internal systems
  • Other responsibilities as assigned

Required skills & experience

  • Bachelor’s Degree in Business, Finance, or relevant field
  • 5-7 years relevant experience in advertising or marketing
  • Advanced understanding of internal systems and Business Intelligence Software. i.e. Tableau, Power BI
  • Experience leading a team
  • Ability to work in a team environment
  • Strong organizational skills

Sample job description #3

Qualifications

  • The position encompasses a wide range of activities with involvement in all phases of administration, personnel, finances, facilities, and business systems. We need someone with the experience and maturity to work closely with the Owner and key staff on strategy, policy, problem-solving, and decision-making. This position will be responsible for planning, organizing, directing, and controlling the day-to-day operations of the Firm, and for directing the implementation of Firm policies. We are building a firm where systems run the business, and people run the systems. This position is responsible for improving both our people and our systems.

Responsibilities

  • You must be able to show evidence of your prior success with:
  • Playing a role in management of teams of 30+ people and budgets of $10,000,000 or more
  • Systems management and process refinement to ensure matters are handled appropriately so that client needs are met, legal & ethical requirements are met, and clients receive excellent service
  • Employee engagement and leadership, supervision, and termination
  • Measuring what matters and using common financial reports to make business decisions (budget variance, P&L, cashflow forecast)
  • Managing vendors such as bookkeepers, accountants, and technology services. We care about skills and experience. We care just as much about your behaviors, habits, and attitudes.
  • The right person for this role must:
  • Lead change – drive it and thrive in it
  • Talk more about the solution than the problem
  • Equally embrace both aspects of the “work/life balance”
  • Never hesitate to praise when deserved and correct when needed
  • Have thick skin and high empathy
  • Have keen conflict resolution skills (not conflict avoidance skills)

Average salary and compensation

The average base salary for a director of operations is $105,900 per year in the United States. While only base salaries are reflected here, commissions and bonuses may greatly increase total compensation. Additionally, salaries will vary based on experience, company size, industry, and geographic market.

LocationSalary LowSalary High
Phoenix, Arizona$105,300$142,500
Los Angeles, California$118,800$160,750
Denver, Colorado$99,000$133,950
Washington, DC$120,600$163,150
Miami, Florida$98,550$133,350
Orlando, Florida$90,900$123,000
Tampa, Florida$91,800$124,200
Atlanta, Georgia$96,300$130,300
Chicago, Illinois$110,700$149,750
Boston, Massachusetts$119,700$161,900
Minneapolis-St. Paul, Minnesota$95,400$129,050
New York City, New York$126,000$170,450
Philadelphia, Pennsylvania$102,600$138,800
Dallas, Texas$99,900$135,180
Houston, Texas$99,450$134,550
Seattle, Washington$115,200$155,850
Overall$90,000$121,750

Sample interview questions

  • What interests you about being a technical writer for our industry?
  • What do you know about our target audience?
  • What measures do you take to stay updated on industry news?
  • What software tools do you use on a daily basis?
  • How quickly can you learn to use a new tool?
  • How comfortable are you with conducting field visits to learn more about the product?
  • How much experience do you have with interviewing subject matter experts?
  • What tools do you bring when you interview subject matter experts?
  • Describe a time you received negative criticism from your editor. How did you handle it?
  • Describe a time you received constructive criticism from your editor. Why was it helpful?
  • What guidelines or materials are you typically given to begin a project like [this work sample]?
  • What role did you play in developing this [this work sample]?
  • Describe a time you worked on a technical writing project with a cross-functional team.
  • Who else did you work with on this project? What were their roles?
  • How much time did it take to complete [this work sample]?
  • Describe one of your more successful pieces. How do you define success?

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