Digital Marketing ManagerJob Description, Salary, Career Path, and Trends

From online sales and stores to photos, videos, and memories; most everything these days is digital, and marketing is no different. Digital marketing is the way a company markets itself online. This can include everything from social media presence to Google ads and website content. With plenty of ads and content needing to be created and managed, digital marketing managers are becoming more popular than ever. If you are always on trend, love advertising digitally, and are experienced in creating and managing content, becoming a digital marketing manager may be for you.

Digital marketing is an ever-changing and very rewarding field. There are constant changes in online marketing tactics, as well as a never-ending funnel of new digital marketing platforms hitting the internet.

Sample job description

At [Your Company Name], we rely on our marketing team to create sales opportunities that will allow continued growth and help us rise to the top. As a digital marketing manager, your job will be to drive us forward by strategically managing our marketing team and creating digital marketing campaigns, procedures, guidelines, and strategies that will target these new sales opportunities. These tools will also increase our brand awareness and ultimately maximize our digital exposure. You will also be in charge of assessing which marketing strategies best suit our business model, and how to maximize the growth potential through these individual strategies. You will run regular reports and create ways to track these results so that we can adjust sales and marketing accordingly and add new marketing sources as necessary. If you are one who is willing to take charge and achieve high goals in these regards, then you are likely just the person we are looking for!

Typical duties and responsibilities

  • Keep the company up to date with developments in digital marketing
  • Review new technologies 
  • Be in charge of the development of social media and company website 
  • Improve online presence 
  • Plan and manage all aspects of digital marketing campaigns to adequately promote the company’s products and services
  • Delegating responsibilities to the marketing team
  • Handling strategic online leadership
  • Evaluating online campaigns 
  • Supervise staff
  • Meets with other staff to stay within budget
  • Report and present the published campaign to a leadership team
  • Oversee graphic designer

Education and experience

  • Bachelor’s degree in marketing or related field
  • Five or more years of experience in advertising and digital marketing

Required skills and qualifications

  • Exponential communication skills
  • Interpersonal skills
  • Team player/team building 
  • Strong analytical skills
  • Social media marketing expertise
  • Knowledge of website metrics and how to track them
  • Experience using performance software to track analytics
  • Strong writing skills
  • Ability to work well under pressure

Preferred qualifications

  • Google Ads certified
  • Familiarity with lead software, Google Search Console, and other analytic software
  • A background in optimization
  • Master’s degree in marketing or another related field

Average salary and compensation

The average salary for a digital marketing manager is $94,200 annually. There is an average annual bonus which equals up to $101,000. This will vary based on your location. Work experience and education level can also cause some variance in annual salary.

LocationSalary LowSalary High
Phoenix, Arizona$99,100$121,200
Los Angeles, California$111,900$136,750
Denver, Colorado$93,250$113,950
Washington, DC$113,600$138,850
Miami, Florida$92,800$113,450
Orlando, Florida$85,600$104,650
Tampa, Florida$86,450$105,650
Atlanta, Georgia$90,700$110,800
Chicago, Illinois$104,250$127,450
Boston, Massachusetts$112,750$137,800
Minneapolis-St. Paul, Minnesota$89,850$109,800
New York City, New York$118,650$145,050
Philadelphia, Pennsylvania$96,600$118,100
Dallas, Texas$94,100$115,000
Houston, Texas$93,650$114,500
Seattle, Washington$108,500$132,600
National Average$84,750$103,600

Typical work environment

Marketing managers work in an office setting, sitting at a desk for extended periods of time. They typically have their own office. Marketing managers will usually be provided a company phone and/or laptop in which some work can be done at home after hours. Some companies allow you to telework with a strong internet connection. Occasional travel for meetings will be necessary.

Typical hours

Digital Marketing Managers work full time with the 8 AM to 5PM traditional hours, Monday through Friday, with the occasional overtime. You generally have a set schedule. Part-time hours are extremely rare but can be an option in this field of work. 

Available certifications

  • Google Certification. This is an online training program created to improve skills in high demand fields like project management , IT support, and data analytics. (Google Ads certification or Google analytics certification)
  • Professional Certified Marketer in digital marketing. This certification created by the AMA certifies you in digital marketing. There are two levels: Pro and Expert. For Pro, there are 30 hours of online training that cover SEO, Social Media, PPC, Email Marketing, and Content Marketing. For Expert, there are 120 hours of online training covering Digital Strategy, Customer Experience, Digital Selling, Leadership and Team Management, and Search Marketing.
  • Professional Certified Marketer in marketing management. This certification proves to employers that you have the ability to be successful in the spectrum of marketing topics. You will need to study, pay the fee, and take an exam. Most people taking this exam will have a bachelor’s degree, master’s degree, or seven years of experience in the field.
  • HubSpot Content Marketing Certification. HubSpot offers certifications and courses based on research and the latest insights as the business world moves at a fast pace. This is a free certification that anyone can take. It includes six hours of training.

Career path

In order to become a digital marketing manager, you first need to have a bachelor’s degree or a master’s degree in marketing or related fields. A master’s degree is not required, but it does set you apart from the other candidates in the field. The more experience you have, the easier it will be to secure a job as a marketing manager. Some jobs do require you to have specific certifications, like some of the ones stated above. Knowledge of marketing automation and lead software is also beneficial in this field. Nonetheless, it is crucial that you continue to learn and grow while staying up to date with the latest technologies. 

US, Bureau of Labor Statistics’ job outlook

SOC Code: 11-2021.00

2020 Employment293,700
Projected Employment in 2030323,100
Projected 2020-2030 Percentage Shift 10% increase
Projected 2020-2030 Numeric Shift29,400

A digital marketing manager is a great career option because of the shift to online sales and online marketing in recent years. Digital marketing can lead to other fields such as sales, website design, marketing software development, and many other related career paths.

Many digital marketers end up starting their own businesses and have a jump start because of their ability to get their clients’ product and brand in front of people. Some digital marketers are freelancers and others are employed directly by larger brands. Due to companies always needing to market their products and services to other businesses and consumers, the need for marketing managers is increasing over the next 10 years.

Sample interview questions

  • Why do you want to work in Digital Marketing?
  • What metrics and analytics do you use?
  • What made your most effective campaigns?
  • How do you know when a campaign has failed?
  • What is the connection between SEO and content marketing?
  • Can you tell me about your experience in Digital Marketing?
  • What is your experience with Co-marketing campaigns?
  • How would you handle negative feedback about your brand?
  • What is the importance of leadership at your current place of work?
  • When marketing a B2B business, how would you approach it differently than a B2C business?
  • What’s your specialty? Are you more familiar with SEO or SMM?
  • If your marketing team does a campaign that doesn’t perform well, how would you explain this to the client?
  • How often are you in communication with the client about what campaigns they want done on their end?
  • How would you handle content that wasn’t designed effectively?
  • A client wants to know why an SEO campaign isn’t performing after month one. How would you explain this?

Are You Interested in Becoming a Digital Marketing Manager?

If you are interested in becoming a digital marketing manager, we are ready to connect you to one of our headhunters or recruiters to see if you are a perfect fit for one of our available job openings. If a job does not suit you, we will always keep you in mind as new positions open up. We have vast experience connecting professionals with some of the most well-known organizations in the country. Your next job or career path as a digital marketing manager could be right around the corner. Take a look at our latest job openings and our blog for career advice.

Similar Job Titles and Careers

  • Marketing Director 
  • Advertising Manager
  • Product Marketing Manager 
  • Advertising Sales
  • Business Management 
  • Brand Manager 
  • Chief Marketing Officer 

Digital Marketing Manager Jobs in Ashburn

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