What Does a Data Analyst Do?
Data Analysts collect, process, and analyze data to assist organizations with decision-making. Primary responsibilities include collecting data from multiple sources, cleaning and interpreting the data, and converting raw data into usable information through various techniques such as statistical analysis, data mining, and data visualization. They generate reports and dashboards using SQL, Python, R, and specialized software like Tableau to present the data to stakeholders in a simple, easy-to-understand format.
Data Analysts collaborate closely with multiple departments within an organization, such as marketing, finance, and operations, to understand their data needs and provide actionable insights. They use visualizations and reports to help organizations identify trends, inform decisions, and accomplish goals. Their work directly impacts strategic planning, decision-making processes, and operational efficiency.
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National Average Salary
Data analyst salaries vary by experience, industry, organization size, and geography. Click below to explore salaries by local market.
The average national salary for a Data Analyst is:
$86,520
Data Analyst Roles and Responsibilities
In the contemporary data-driven business landscape, a data analyst plays an integral role in extracting meaningful insights from raw data. This professional collects, processes, and analyzes data to help organizations make informed, strategic decisions. Here are their typical job duties:
- Collect, process, and clean data from various sources, ensuring accuracy and integrity.
- Handle large volumes of data, making it accessible and useful for analysis.
- Analyze data using statistical techniques to identify trends, patterns, and insights.
- Use various tools and programming languages, like Python, R, SQL, or Excel for data analysis.
- Create and test hypotheses through careful and structured experiments.
- Develop and implement statistical or machine learning models.
- Continuously improve and optimize existing algorithms and models for accuracy and efficiency.
- Design and generate data visualizations using tools like Tableau, Power BI, or similar platforms.
- Prepare and present reports summarizing findings to both technical and non-technical stakeholders.
- Make data-driven recommendations based on analysis results.
- Design, construct, install, and maintain large-scale processing systems and infrastructure.
- Implement data governance and quality control practices to ensure data security and availability.
- Develop and maintain databases and data systems.
- Work closely with business units, data engineers, data scientists, and other stakeholders.
- Clearly communicate findings and insights to non-technical team members and executives.
- Participate in team meetings and collaborative planning sessions.
- Address and resolve data-related issues, developing innovative solutions and methodologies for data analysis and presentation.
Data Analyst Job Requirements
Data analyst positions typically require a blend of technical skills, analytical thinking, and industry knowledge. Employers should seek individuals who can efficiently interpret data to help in decision-making processes and strategic planning.
Skills
- Technical Proficiency: Familiarity with data analysis tools and programming languages like SQL, Python, R, or Excel.
- Statistical Analysis: Strong grounding in statistics and the ability to interpret complex datasets accurately.
- Data Visualization: Experience with data visualization tools like Tableau or Power BI, and the ability to communicate data insights visually.
- Problem-Solving: Strong analytical and critical thinking skills, with the ability to solve problems efficiently.
- Communication: Excellent written and verbal communication skills to convey findings clearly to both technical and non-technical audiences.
- Attention to Detail: Keen attention to detail, data collection, and analysis accuracy.
Experience
- Education: A bachelor’s degree in data science, statistics, computer science, information systems, or a related field is usually required; however, some employers may accept equivalent work experience.
- Work Experience: At least 1-2 years of experience in data analysis or a related field is commonly preferred. Experience in the specific industry of the employer can also be beneficial.
- Project Management: Experience in managing and executing data analysis projects from inception to completion.
Certifications
- Google Data Analytics Certification. This certification showcases that a candidate knows how to use Google’s tools for processing and analyzing data.
- Microsoft Certified: Data Analyst Associate. This certification is designed for professionals with expertise in designing, creating, and deploying enterprise-scale data analytics solutions using Azure and Power BI. It will test their knowledge of advising data governance, monitoring data usage, and optimizing the performance of analytics solutions.
- Certified Analytics Professional (CAP). This demonstrates an analytics professional’s advanced skills across seven analytics domains.
Sample Data Analyst Job Descriptions
When it comes to recruiting a data analyst, having the right job description can make a big difference. Here are some real-world job descriptions you can use as templates for your next opening.
Entry-level Data Analyst Job Description
We are looking for an energetic, detail-oriented Data Analyst to support our growing client base. The ideal candidate will have excellent organizational skills, work independently, learn multiple software programs, and be skilled in Microsoft Excel.
Responsibilities
- Update and maintain pricing on client websites
- Understand sales trends
- Ability to analyze marketing data
- Create templates to automate recurring tasks
- Help develop reports and analysis
- Build, maintain, and deliver professional customer service and maintain positive working relationships with our clients
Skills and qualifications
- Adept at both written and verbal communication
- Solution-oriented
- Excellent attention to detail
- Excellent time management and prioritizing skills
- Exceptional knowledge of computers and word processing software
- Must be proficient in Excel, including Excel’s data analytics tool
This is an exciting entry-level opportunity with a fast-growing marketing and development agency focused on our clients and our employee’s success. Our leadership prides itself on developing people in their careers to help them provide top-tier service to its clients and grow the company in a way that gives hard-working employees upward mobility in their career.
Mid-level Data Analyst Job Description
The Data Analyst position is focused on improving company-wide effectiveness specifically in marketing effectiveness. You will collaborate with team members to interpret data and find opportunities for improvement in strategy and campaigns. In this role, you will also provide insight and recommendations to help us solve the complex problems that come with a fast-growing company!
Abilities and skills
- 3+ years of experience as a data analyst
- High proficiency in data extraction, manipulation, and analysis in SQL
- Ability to find correlations across various marketing channels and disparate data sets
- Strong understanding of relational database principles
- Skilled at identifying anomalies and patterns in business data
- Solid understanding of mathematical and statistical concepts
- Excellent attention to detail
- Experience in other programming languages for data manipulation such as Python is a plus
Duties
- Analyze the data flowing through the existing database and other workflow systems
- Structure and redesign the data that flows with the aim of maintaining a single source of truth for all master data and consistent reporting
- Acquire, ingest, and process data from multiple sources and systems into a data warehouse
- Collaborate with marketing teams to map data fields to hypotheses and curate, wrangle, and prepare data for use in reporting
Senior Data Analyst Job Description
Join [Company Name] as a Senior Data Analyst and play a pivotal role in transforming complex data into actionable insights that drive strategic decisions. Your expertise will influence business decisions across multiple domains, from strategy and business planning to competition analysis, KPI development, and operational optimization. If you are a hands-on analytical thinker with a passion for data-driven discussions and a commitment to excellence, we invite you to apply.
Responsibilities:
- Conduct advanced analysis using extensive datasets and complex business requirements to drive meaningful change in KPIs and stakeholder objectives.
- Shape methodologies and baselines for projects, leveraging your technical expertise to lead discussions.
- Incorporate industry best practices for measurement and KPIs, ensuring statistical significance.
- Gather data through advanced SQL queries, demonstrating an understanding of data retrieval, performance tuning, and best practices.
- Execute validation checks, identify outliers, and implement solutions in collaboration with leadership.
- Collaborate with teams to shape data quality requirements and ensure structured data ingestion.
- Produce complex reports, graphs, summaries, and presentations that convey insights clearly and impactfully.
- Develop visuals that enhance storytelling and align with business needs.
- Review and polish analysis through iterative development, ensuring clarity and alignment with brand standards.
- Engage in meetings with stakeholders, responding confidently and respectfully to feedback.
- Create presentation messaging tailored to specific audiences and translate technical elements.
- Demonstrate business acumen by leveraging recent KPI trends and identifying performance shifts within analyses.
- Identify co-dependent KPIs and anticipate potential follow-up questions within the analysis.
- Understand project planning elements and create plans independently, maintaining clear documentation.
- Support department objectives and engage in work streams, processes, and training.
Education And Experience Requirements:
- Bachelor’s degree or equivalent (MBA preferred)
- Field of Study: Business, Business Intelligence, Information Systems, Information Sciences, Economics, Engineering, Finance, Mathematics, Statistics
- 5-7 years of related experience
- Technical Skills: Advanced SQL/Teradata, Tableau, Advanced PowerPoint/Think-Cell, Advanced Excel, Python/R/Data Modeling (optional but preferred), Tableau, Splunk
- Languages: SQL, R, Python, Java
Skill Requirements:
- Promote a culture of excellence, data-driven discussions, and actionable insights.
- Ensure projects and data add value and provide actionable insights.
- Maintain statistical significance in insights and hold stakeholders accountable for analysis.
- Formulate and test hypotheses, weigh alternatives, and provide recommendations for actionable insights.
- Commit to the quality of data sets and reporting, ensuring repeatability and sustainability.
- Balance general business knowledge, analytical acumen, and presentation skills.
- Conduct in-depth research on data anomalies and design new methods for analysis and presentation.
- Thrive in a collaborative, team-oriented environment, embracing feedback and constructive criticism.
- Demonstrate excellent time management and project management skills.
- Apply key concepts to work and contribute to problem-solving and decision-making.
- Pay exceptional attention to detail, progress multiple projects in parallel, and adapt to change.
- Act as a team leader, accepting stretch assignments and sharing knowledge.
At [Company Name], we believe in data’s power to drive innovation and success. As a Senior Data Analyst, you will be at the forefront of this transformation, contributing to our company’s growth and excellence through data-driven insights. If you are passionate about turning data into actionable strategies and thrive in a collaborative environment, we invite you to join our team and make a significant impact on our journey of data-driven success.