Do you have a passion for concise, clear messaging that drives people to action? The position of Copywriter may be the creative, fast-paced role perfect for you.
Copywriters create compelling copy for a wide array of materials — signage, emails, social media, print, digital, and more — to promote and advertise goods and services. They also collaborate with Art Directors, Graphic Designers, Digital Strategists, and more to help conceive and execute new creative concepts to use in marketing and advertising campaigns.
Copywriters often work in-house as part of a company’s creative team at an advertising agency, serving a variety of clients in various industries. Besides having excellent writing and communications skills, copywriters should know how to multitask several projects at once and be great collaborators. He or she should also be able to speak to and defend the creative decisions behind their work, as well as receive and implement feedback.
The ideal candidate for a copywriting role will be self-motivated to learn the latest tools and trends of their profession. Copywriters must also be competent researchers and problem solvers, always looking for fresh ways to connect with the consumer.
Typical Duties and Responsibilities
- Write concise and compelling copy that calls the desired audiences to action
- Participate in kickoff meetings, status updates, and creative reviews to deliver assets that meet project objectives
- Present creative concepts and completed assets to clients
- Communicate clearly with external and internal contacts to ensure projects are completed on schedule and within client expectations
- Deliver consistent brand tone and messaging across various projects and media
- Brainstorm creative concepts for new marketing and advertising campaigns
Education and Background
This position requires a bachelor’s degree in digital marketing, creative writing, journalism, or a similar field.
Skills and Competencies
- Excellent writing and communication skills
- Strong command of grammar and spelling
- Exceptional time management and organizational skills
- Ability to adapt writing style to audiences and brand guidelines
- Strong problem-solving and critical-thinking skills
According to Payscale the median annual salary of a Copywriter with
1 Year of Experience:
- Orlando, Florida: $40,000
- Tampa, Florida: $45,000
- Jacksonville, Florida: $37,000
- Miami, Florida: $48,000
- Atlanta, Georgia: $50,000
- Chicago, Illinois: $47,000
- Houston, Texas: $48,000
- Los Angeles, California: $50,000
- New York City, New York: $60,000
- Seattle, Washington: $55,000
- Overall: $48,000
5 Years of Experience:
- Orlando, Florida: $44,000
- Tampa, Florida: $52,000
- Jacksonville, Florida: $41,000
- Miami, Florida: $52,000
- Atlanta, Georgia: $65,000
- Chicago, Illinois: $54,000
- Houston, Texas: $65,000
- Los Angeles, California: $70,000
- New York City, New York: $70,000
- Seattle, Washington: $60,000
- Overall: $57,000
- Content Writer
- Advertising Writer
- Technical Writer
- Communications Specialist
- Copy Chief
- Copy Director
- Junior/Associate Copywriter
- Senior Copywriter
The career path for a Copywriter often begins by first earning a bachelor’s degree in fields with a strong emphasis on writing, such as creative writing, journalism, or mass communications.
Other essential requirements for any Copywriter candidate include previous work experience and a strong creative portfolio. Building this portfolio by adding samples of your best work is crucial to moving up the ranks of the industry.]
As the lines between social and traditional media disappear, Copywriters will continue to master new forms of communication. Curating user-generated content, and writing the supporting social media campaign copy, will become as associated with copywriting as crafting snappy ad headlines.
Copywriters looking to become more versatile will also cross-train in graphic design and layout tools such as Adobe Creative Cloud. The more “hats” a Copywriter can wear, the more valuable they will be to their team as collaborators.
According to the U.S. Bureau of Labor Statistics, job growth for writers in advertising and public relations is expected to increase by six percent through 2028. As companies continue to make lasting, more frequent connections with their consumers online, the need to compelling copy to promote their brands will continue to grow.
The work hours for a Copywriter are typically from 9 a.m. to 5 p.m. Monday through Friday in an office setting. However, longer or different hours may, at times, be necessary.
Where You Can Find Jobs
- 4 Corner Resources
- Career Builder
Are You Interested in Becoming a Copywriter?
We will connect you to one of our headhunters or recruiters to see if you are a perfect fit for one of our job openings. If a job opening does not suit you, we will always keep you in mind as new positions open up. We have vast experience connecting professionals with some of the most well-known organizations in the country. Your next job or career path can be right around the corner. Check out our latest job openings and our blog for career advice.
Feel free to contact us at any time.