Community ManagerJob Description, Salary, Career Path, and Trends

A community manager’s job is to manage a company’s social media presence. They ensure that online content meets brand standards and their general communication style. This position is essentially digital networking, and they’ll be communicating with both consumers and other brands. They are responsible for facilitating conversations between customers and observing these conversations. They’re also responsible for creating content marketing plans, community initiatives and programs, and working with journalists. If you’re experienced in all social media platforms, love talking to people, and can create a seamless brand presence, becoming a community manager could be right for you.

Sample job description #1

ABC Company is seeking an experienced Social Media Community Manager to join our Social Team! This person will be the eyes, ears and voice of Artisan Council’s clients on social media, cultivating active and engaged digital communities, while also representing the voice of each different brand.

This role is highly collaborative and will report directly to the Sr. Social Media Manager. Our ideal candidate is beauty, pop culture, and community-obsessed with a team player attitude, a strong sense of creativity, excellent communication and writing skills, and is a multitasker that will hit deadlines in a fast-paced environment. This position is based in our New York City office.

Responsibilities

  • You will monitor and interact across all social media channels in an authentic manner true to each brand and channel (predominantly TikTok, Instagram, Twitter, Facebook, YouTube)
  • You will publish daily content on social media channels and monitor performance
  • You will identify social trends and pertinent conversations
  • You will cultivate relationships and conversations with potential brand ambassadors and influencers as well as community members and giveaway winners
  • You will identify opportunities to surprise, delight, and show our community members how much we appreciate them
  • You will monitor social media channels outside of standard work hours
  • You will maintain standardization for engagement responses and guidelines for frequently asked questions and new product launches
  • You will lead community based content-generation programs and initiatives, on an ongoing basis but also particularly around key moments such as product launches or cultural moments
  • You will source UGC and community stories for content (including monitoring, downloading and editing)
  • You will undertake performance reporting, analysis and provide recommendations to your team to help advise their strategies

Essential skills and experience

  • 2+ years proven experience in managing communities
  • Deep knowledge of pop culture and cultural trends – you know the latest meme, tiktok sounds and trends before most people do!
  • You know every up and coming creator in the beauty space
  • You live in the comments section on tiktok, and know how to drive conversation and engagement when moderating the community on and off
  • Passion for beauty, skincare, popular brands and other relevant communities is imperative
  • In-depth knowledge of the relevant and upcoming social media channels + platforms, and how each platform can be leveraged in different scenarios
  • Knowledge of the ins and outs of all social media channels, uses them effectively for work and personal
  • Strong knowledge of Gen-Z+Millennial culture and the individuals at the forefront of it
  • Social media enthusiast, champion of influencer and internet culture
  • Strong familiarity with Microsoft Excel / Google Sheets
  • A self-starter who is motivated, proactive and outgoing
  • Ability to work both independently, but also as a team-player
  • Ability to write and edit communications and articulate the brand ‘voice’ in a creative, compelling, and witty manner
  • Ability to jump from the community side of marketing to the analytical side
  • Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies
  • Excellent written and verbal communication and interpersonal skills
  • Strong attention to detail and a knack for problem solving
  • Finger on the pulse of culture
  • Experience in a target oriented environment
  • Ideally previous experience in a customer-facing or customer service role

Sample job description #2

The Community Manager will be the individual responsible for communicating and developing an intimate relationship with our community. By developing a significant understanding of our products, a successful Community Manager will educate and excite both existing and new community members through clear and thoughtful dialogue.

This position requires close collaboration with the production and marketing teams, worldwide. Equally important, the Community Manager will be a conduit for our community and work with the product team to help understand user response to events and updates as well as to conceptualize future events, products, and features.

Responsibilities

  • Build, grow, and manage the community primarily on Discord.
  • Engage daily with community members on both Discord and Twitter to understand community sentiment and collect feedback to share with the wider team
  • Manage and scale and train a team of moderators as the community grows
  • Coordinate with the product and marketing teams, to establish a regular cadence of announcements, promotions, and giveaways
  • Set goals for, track and report on community-related metrics ensuring upwards visibility as well as helping inform on metrics’ significance
  • Schedule, manage, and promote Twitter Spaces and other live events on Discord
  • Develop relationships with community managers from other communities

Preferred experience

  • 1+ year of established online community management experience preferably in an environment managing a consumer focused Discord community
  • Experience with advanced Discord management features including: bots, token gating, live event management, etc.
  • Strong interpersonal and written/verbal communication skills
  • An independent, responsible and highly organized way of working, a creative way to engage and solve challenges
  • Confidence in dealing with a heated atmosphere and challenging situations based on your excellent team player qualities. Not taking user complaints personally
  • Technical knowledge of online community platforms, systems and software
  • Have a strong secondary skill set (like creating user flows, using prototyping tools, art or programming)
  • A desire to always be learning and improving yourself

Sample job description #3

We are searching for a Community Manager who will be responsible for the execution of strategic social media engagement, content delivery and outreach. The ideal candidate will demonstrate a proven ability to immerse themselves in the brands they support via; engaging, synthesizing, leading, motivating, and positively influencing their online communities.

Responsibilities

  • Manage branded social media channels (Twitter, Facebook, LinkedIn) on client’s behalf
  • Monitor conversations across social media and address important mentions in real-time through engagement, escalation, or documentation
  • Respond to complaints, requests, and mentions of advocacy in owned and earned social media in real-time
  • Posting to social channels: maintain a consistent voice across channels aligned with branding and target audience
  • Discover trending topics, community needs, and interests of client’s audience across social media, adjusting content and messaging accordingly
  • Generate insight into community performance and provide recommendations for improvement
  • Create social media reports and aggregate data into actionable insights to inform marketing
  • Attend all status meetings and client meetings/calls

Requirements

  • 1+ years of professional level social media experience
  • Related experience or education in the field of marketing, communications, advertising or consulting
  • 4 year BA/BS degree in related field required
  • Experience in social media and online engagement tools, preferably Sprinklr
  • A driving passion for social media, building community, interacting with various audiences
  • Strong verbal and written communication skills
  • Excellent organizational, time and self-management skills
  • Strong sense of initiative and ability to work under pressure on multiple projects
  • Advanced computer literacy in a Microsoft Office environment

Average salary and compensation

The average salary for a community manager is $51,000. Salary may vary depending on where you are located, the size of the company you’re working for, and how experienced you are. 

LocationSalary LowSalary High
Phoenix, Arizona$50,700$68,600
Los Angeles, California$57,200$77,400
Denver, Colorado$47,700$64,500
Washington, DC$58,100$78,600
Miami, Florida$47,450$64,200
Orlando, Florida$43,800$59,250
Tampa, Florida$44,200$59,823
Atlanta, Georgia$46,400$62,750
Chicago, Illinois$53,300$72,150
Boston, Massachusetts$57,650$78,000
Minneapolis-St. Paul, Minnesota$45,950$62,150
New York City, New York$60,100$82,100
Philadelphia, Pennsylvania$49,400$66,850
Dallas, Texas$48,100$65,100
Houston, Texas$47,900$64,800
Seattle, Washington$55,500$75,100
National Average$43,350$58,650

Sample interview questions

  • Why do you think you are a great fit for this position?
  • What is your ideal work environment?
  • What is your process for dealing with concerns or complaints on social media?
  • We want to present differently on TikTok and Instagram/Facebook. How would you go about that?
  • What experience do you have leading conversations on social media platforms?
  • Have you ever managed a corporate social media page?
  • How would you respond if someone left a rude comment on one of our corporate social media pages?
  • What is your response when a customer complains on a corporate social media page?
  • What methods would you use to go about communicating our brand to consumers?
  • What are your preferred social media management tools?
  • Which social media accounts do you have? Which of these is your favorite and why?
  • How do you interact with competitors on social media?
  • If allowed to represent our company, which social media platforms would you focus your time and attention on?
  • What do you know about our company’s online presence?
  • What part of this role do you anticipate being the most challenging?
  • What do you feel are the best practices for measuring and managing the success of a developing community?
  • What steps do you take to ensure high web traffic to your community?
  • In your previous role, how did you use social media platforms to promote a brand?
  • What strategies do you use to ensure a strong community base over time?
  • What made you choose the career of a community manager?
  • Have you noticed that ATT on Facebook has impacted your insights? How are you working around ATT?
  • Do you have previous experience leading online forum discussions?
  • In your opinion, why is it important for a business to have community managers?
  • Which software programs are you familiar with?
  • What has been your biggest accomplishment as a community manager and why?

Community Manager Jobs in Ashburn

    Loading RSS Feed

Need help hiring a Community Manager?

We match top professionals with great employers across the country. Your next career move or star employee is just around the corner. Review our career content and advice, browse our latest job openings, or email us your resume. We look forward to connecting with you soon!

Browse A-Z Job Descriptions