Community ManagerJob Description, Salary, Career Path, and Trends

A community manager’s job is to manage a company’s social media presence. They ensure that online content meets brand standards and their general communication style. This position is essentially digital networking, and they’ll be communicating with both consumers and other brands. They are responsible for facilitating conversations between customers and observing these conversations. They’re also responsible for creating content marketing plans, community initiatives and programs, and working with journalists. If you’re experienced in all social media platforms, love talking to people, and can create a seamless brand presence, becoming a community manager could be right for you.

Sample job description

Do you love TikTok, Instagram, and Facebook? Are you witty, enjoy speaking with customers, and have excellent grammar? [Your company name] is looking for a dedicated community manager who is committed to maintaining our brand image. Responsibilities include participating in social events, corporate events, and workshops, heading up community initiatives and programs, and providing community feedback. You’ll be in constant contact with customers, influencers, and other brand ambassadors. If you are familiar with social media platforms, are a good listener, and enjoy working in a professional setting that is fun and always-changing, this is the perfect job for you. 

Typical duties and responsibilities

  • Developing relatable posts for blogs, social media, newsletters, or promotional videos
  • Monitoring social media campaigns
  • Ensure accurate brand presentation
  • Working with journalists and PR agencies
  • Finding and sourcing influencers to represent the brand
  • Speaking with customers on social media platforms
  • Providing community feedback 
  • Creating beneficial content marketing plans
  • Participate in social and corporate events

Education and experience

  • B.S. degree in marketing, communications, skillset or relevant field
  • Experience with marketing, sales, or social media
  • Familiar with marketing strategies, sales techniques, and social media management
  • Knowledge of media production and communication

Required skills and qualifications

  • Ability to engage consumers
  • Strong communication skills
  • Funny, witty, and relatable in social media comments
  • Creative and always up with the new trends
  • Excellent project management skills
  • Strong organizational skills
  • Skilled market researcher
  • Intense interpersonal skills
  • Analytical abilities and in-depth knowledge of social media insights
  • Expert level with community management navigation tools

Preferred qualifications

  • Extensive knowledge of social media platforms and online networking
  • Strong verbal and written communication skills
  • A resume of successful online marketing campaigns is a plus
  • Excellent time management abilities
  • Dedicated commitment to fruitful customer service opportunities

Average salary and compensation

The average salary for a community manager is $51,000. Salary may vary depending on where you are located, the size of the company you’re working for, and how experienced you are. 

LocationSalary LowSalary High
Phoenix, Arizona$50,700$68,600
Los Angeles, California$57,200$77,400
Denver, Colorado$47,700$64,500
Washington, DC$58,100$78,600
Miami, Florida$47,450$64,200
Orlando, Florida$43,800$59,250
Tampa, Florida$44,200$59,823
Atlanta, Georgia$46,400$62,750
Chicago, Illinois$53,300$72,150
Boston, Massachusetts$57,650$78,000
Minneapolis-St. Paul, Minnesota$45,950$62,150
New York City, New York$60,100$82,100
Philadelphia, Pennsylvania$49,400$66,850
Dallas, Texas$48,100$65,100
Houston, Texas$47,900$64,800
Seattle, Washington$55,500$75,100
National Average$43,350$58,650

Typical work environment

The typical work environment for a community manager is an office setting. They spend a lot of time in their own offices but they also spend a significant amount of time planning social media campaigns with others. Community managers can also expect to spend time traveling for company events, PR events, and conferences.

Typical hours

Community managers work the typical 9 AM to 5 PM workweek equaling 40 hours a week. If they are responsible for comments and messages on social media platforms, they may work longer hours or log onto the accounts when the consumers are most active. 

Available certifications

Community managers have several certifications to choose from. Here are just a few options that a community manager can choose from to increase their knowledge and skill set in their field:

  • Facebook Certified Community Manager. Knowing your social media platforms is extremely important. You should be experienced with Facebook and how to establish communities, make strategic content decisions, engage and moderate the community, and measure and analyze community success. You can take a 30-minute practice exam, but the real exam is 105 minutes long. You will not need to renew this certification.
  • Community Management Specialist. This certification is everything you need to master community management. With seven separate modules and six hours, you’ll become a master at community management. The modules cover everything from how to segment communities on social media platforms, how to grow your community, how to build better content, how to track using community management metrics, and moderation with customers. You’ll need to enroll in the course and pay $495, take seven quizzes, and one final exam.

Career path

Earning a B.S. degree in communications or marketing is a wise first step to becoming a community manager. Students who hope to become a community manager will need to find internships in social media, keep up to date with current trends, and follow best practices when communicating with customers. Those who become community managers can then hope to become social media senior managers, senior community managers, or directors of social media operations.

US, Bureau of Labor Statistics’ job outlook

SOC Code: 11-9151

2020 Employment174,200
Projected Employment in 2030200,700
Projected 2020-2030 Percentage Shift 15% increase
Projected 2020-2030 Numeric Shift26,400 increase

The future for community managers is bright. With the increase of social media users, especially on newer platforms like TikTok, community managers are needed now more than ever. These people will be responsible for communicating with the customers in unique ways that customer service teams cannot. This position will continue to grow at an exponential rate as brands realize the importance of being present on social media. Companies may end up hiring more than one person for the job, where each community manager will be dedicated to one platform, like solely TikTok or solely Instagram, as each platform requires different brand voices. This alone will increase the need for community managers.

Sample interview questions

  • Why do you think you are a great fit for this position?
  • What is your ideal work environment?
  • What is your process for dealing with concerns or complaints on social media?
  • We want to present differently on TikTok and Instagram/Facebook. How would you go about that?
  • What experience do you have leading conversations on social media platforms?
  • Have you ever managed a corporate social media page?
  • How would you respond if someone left a rude comment on one of our corporate social media pages?
  • What is your response when a customer complains on a corporate social media page?
  • What methods would you use to go about communicating our brand to consumers?
  • What are your preferred social media management tools?
  • Which social media accounts do you have? Which of these is your favorite and why?
  • How do you interact with competitors on social media?
  • If allowed to represent our company, which social media platforms would you focus your time and attention on?
  • What do you know about our company’s online presence?
  • What part of this role do you anticipate being the most challenging?
  • What do you feel are the best practices for measuring and managing the success of a developing community?
  • What steps do you take to ensure high web traffic to your community?
  • In your previous role, how did you use social media platforms to promote a brand?
  • What strategies do you use to ensure a strong community base over time?
  • What made you choose the career of a community manager?
  • Have you noticed that ATT on Facebook has impacted your insights? How are you working around ATT?
  • Do you have previous experience leading online forum discussions?
  • In your opinion, why is it important for a business to have community managers?
  • Which software programs are you familiar with?
  • What has been your biggest accomplishment as a community manager and why?

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