Brand Ambassador Job Descriptions, Average Salary, Interview Questions

What Does a Brand Ambassador Do?

A brand ambassador is responsible for raising brand awareness and representing the brand to specific customers to increase sales. They create awareness of the brand and assist in creating sales opportunities for the brand. Brand ambassadors may plan and work at trade shows, public awareness programs, or other locations where they can expose the brand to targeted customers. They may also do all of this virtually, so it’s important for them to be familiar with various social media platforms and how to best reach their target audience. 

A brand ambassador should have a deep understanding of the brand they represent, as well as excellent communication skills to explain the brand in detail to targeted customers and answer any questions they may have. Brand ambassadors work closely with sales and marketing teams to ensure the brand is meeting the goals and objectives of the company. Travel is typically required in this role to expand the reach of the brand and engage with a wider audience. Brand ambassadors should have excellent networking skills, people skills, and must have a well-established social media presence. 

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National Average Salary

Brand ambassador salaries vary by experience, industry, organization size, and geography. To explore salary ranges by local market, please visit our sister site

The average U.S. salary for a Brand Ambassador is:


Brand Ambassador Job Descriptions

When it comes to recruiting a brand ambassador, having the right job description can make a big difference. Here are some real world job descriptions you can use as templates for your next opening.

Junior Brand Ambassador

We are looking for a face-to-face Brand Ambassador to provide first-class customer service while generating consumer leads for our top clients. We take pride in leading with integrity and hard work while genuinely helping customers find the best products and services for their specific needs. We use these aspects to promote our qualified candidates into leadership and training positions within the company. At our firm, we specialize in providing promotional marketing campaigns, retail brand representation, and new customer acquisition for our clients.


  • 1-2 years of customer-focused roles, leadership, and teamwork experience
  • Experience in marketing, promotions, and sales is a major plus!
  • Ability to be adaptable to almost any situation
  • Great people skills and outstanding at building relationships
  • Excellent writing and communication skills


  • Provide first-class customer service
  • Stay up to date on client products and services
  • Participate in daily trainings and collaborations with team members
  • Represent the company and client by exhibiting professionalism at all times

Mid-level Brand Ambassador

[Your Company Name] is looking to hire an experienced brand ambassador to help represent us. The brand ambassador will partner with existing and potential customers, and advise on developing and implementing marketing and commercial strategies to drive brand recognition and sales of our brands. You will use your professional marketing experience and vast knowledge about our brands to create a solid following that is loyal.

Typical duties and responsibilities

  • In-depth understanding of the company’s mission, vision, and goals
  • Work closely with sales and marketing staff to develop marketing campaigns and strategies
  • Post information about company products and services online
  • Educate consumers, retailers, and distributors about products
  • Act as an influencer resource for the brand both online and in-person activities
  • Create website and social media content that drives brand awareness and attracts new customers
  • Network and build strong relationships with customers and vendors
  • Monitor customer feedback and respond to online reviews
  • Track customer preferences, metrics, and media campaigns
  • Participate in product launches, events, and trade shows as a company spokesperson
  • Maintain a positive image of the brand at all times
  • Track and report on competitors’ marketing activities

Education and experience

  • Bachelor’s degree in marketing or related field
  • 3+ years of experience 

Required skills and qualifications

  • Experience in a customer service environment
  • Excellent verbal and written communication skills
  • Able to prioritize multiple tasks
  • Strong social media presence on multiple platforms
  • Experience creating online content
  • Familiarity with scheduling tools for social media, such as Hootsuite and Buffer
  • Outgoing, friendly personality

Bonus qualifications

  • Experience as a brand ambassador, promoter, or similar role
  • Experience in retail sales

Event Brand Ambassador

We are currently looking for Event Brand Ambassadors to join our innovative, growing company. These positions are responsible for engaging consumers at our client event, providing engaging and exciting brand experiences and ensuring guests in attendance have a memorable experience.

The Brand Ambassador will

  • Engage with consumers and increase brand awareness
  • Provide memorable experiences providing demonstrations of our client product
  • Collect qualitative feedback from consumers
  • Convey brand messaging to consumers
  • Attend paid training sessions prior to event
  • Wear required uniform at all times
  • Maintain a clean and neat environment
  • Act as a greeter helping control lines and guest traffic in the event space
  • Be the expert on customer service and brand ecosystems to step into new worlds


  • 3+ years experience in high-touch customer-facing retail/event space environment
  • Ability to work flexible hours, including evenings, weekends, and holidays
  • Outgoing and friendly personality to engage the target audience
  • Previous product demonstration experience required
  • Access to a reliable source of transportation
  • Effective communication, presentation, and interpersonal skills
  • Strong organizational skills with attention to detail
  • Experience working with any of the larger consumer electronics stores technology
  • Demonstrates passion for leading-edge technology and product solutions

Retail Brand Ambassador

{Retail Brand} is a leading, global specialty retailer of apparel and accessories for men, women and kids.

Job Description

The [Retail Brand] associate is truly engaged. They provide great customer service by anticipating and responding to customer needs. An individual who is outgoing, stylish, and helpful. They demonstrate a keen awareness of the store environment by ensuring they always remain approachable and warm. They are able to initiate conversations and connect with the customer by communicating in a genuine and articulate way; that ensures the customer is always the first priority. Demonstrates relatable, confident and highly social behaviors on the sales floor that translate into closing the sale.

What You’ll Do

  • Customer Experience
  • Store Presentation and Sales Floor
  • Communication
  • Asset Protection and Shrink
  • Policies and Procedures
  • Training and Development

What it Takes

  • Adaptability / Flexibility
  • Applied Learning
  • Attention to Detail
  • Multi-Tasking
  • Work Ethic

Brand Ambassador Qualifications to Look For

Previous experience

  • Represented a brand or company at events, tradeshows, and promotions to raise brand awareness
  • Engaged with customers and potential clients, answering questions and providing information about the brand or product
  • Demonstrated product features and benefits, facilitating the consumer’s understanding of the product or service
  • Collected feedback from customers and relayed it to the company to help improve products or services
  • Utilized social media platforms to promote the brand, share content, and engage with the online community
  • Maintained an in-depth knowledge of the brand and its products or services to provide accurate information to the public
  • Coordinated with marketing and sales departments to optimize promotional efforts
  • Tracked and reported on engagement metrics, such as leads generated or samples distributed
  • Attended training sessions or workshops to remain updated about the brand and its market strategy
  • Handled promotional materials and ensured they were distributed effectively during events

Soft skills

  • Strong communication skills
  • Positive attitude
  • Excellent networking capabilities
  • Problem-solving skills
  • Attention to detail
  • Creativity
  • Public speaking


  • A high school diploma is often the minimum requirement, but some brands may prefer candidates with a bachelor’s degree, especially if it’s related to marketing, communication, or the specific industry of the brand
  • Prior experience in sales, marketing, or customer service can be beneficial
  • Training sessions or workshops provided by the brand to ensure ambassadors are well-informed
  • Depending on the brand, specialized knowledge or skills might be required; for instance, a tech company’s brand ambassador might benefit from understanding the tech industry or the company’s specific products


  • Professional Certified Marketer (PCM). The PCM certification is a great way to enhance a candidate’s skills. Offered by the American Marketing Association, this program covers key areas of marketing and offers certifications in specific areas, including marketing management, content marketing, and sales management. The program gives them an understanding of markets, strategies, customer behavior, and selling.
  • Certified Advertising Specialist (CAS). The CAS, administered by the Promotional Products Association International, gives candidates a solid foundation in the fundamentals of the promotional products industry. Courses include business ethics, customer engagement in a digital world, dressing a brand, and secrets to creative storytelling. Recertification is required by earning 30 additional CAS or MAS credits within three years and submitting a recertification application.
  • ServSafe Certification. ServSafe offers a variety of certifications, such as manager, food handler, alcohol, and allergens. Brand managers typically achieve the ServSafe Food Handler and Alcohol certifications, which were developed by the National Restaurant Association. By learning how to properly serve food and alcohol and the many risks and regulations involved, candidates will be prepared to serve and engage consumers responsibly at the many events, trade shows, and promotions that serve food and alcohol.

Sample Interview Questions

  • Can you share an example of how you’ve effectively represented a brand in the past? This question assesses the candidate’s experience and ability to embody a brand’s image.
  • How would you use social media to increase brand visibility and engagement? As a brand ambassador, leveraging social media platforms is vital.
  • Can you describe a situation where you handled a customer complaint or negative feedback about the brand you represented? This tests the candidate’s problem-solving and communication skills.
  • How do you align your personal image with the brands you represent? This question explores how well the candidate’s individual brand meshes with the represented brand.
  • How have you used customer feedback to provide insights for brand improvement? This probes the candidate’s ability to gather and use feedback constructively.
  • Have you ever been involved in promotional events as a brand ambassador? What was your role, and how did you interact with potential customers? Event experience is important for a brand ambassador.
  • In your view, what is the most effective way to engage consumers during brand promotion activities? This question uncovers the candidate’s strategic thinking and creativity.
  • How do you handle rejection or disinterest from potential customers while promoting a brand? Resilience is key when facing potential customer rejection.
  • Describe a situation where you had to use your persuasive skills to influence a consumer’s perception of the brand you were representing. Persuasive communication is a crucial skill for a brand ambassador.
  • How would you maintain enthusiasm and energy when representing the brand, even on challenging days? Brand ambassadors need to convey a positive brand image consistently.
  • Can you share an example of a creative idea you used to promote a brand or product? This question assesses the candidate’s ability to think outside the box.
  • How do you stay informed about the brand’s products or services you represent? A good brand ambassador keeps up-to-date with the brand’s offerings.
  • Tell us about a time when you contributed to a significant increase in brand awareness or sales. This question probes the candidate’s ability to deliver tangible results.
  • What strategies would you use to learn about our target audience’s interests and needs? Understanding the target audience is essential in brand promotion.
  • In your opinion, what qualities are most important in a brand ambassador? This question gives insight into the candidate’s understanding of the role’s requirements and responsibilities.

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