Brand AmbassadorJob Description, Salary, Career Path, and Trends

Do you have excellent communication and networking skills? Do you have a strong presence on all forms of social media? Becoming a brand ambassador could be perfect for you.

A brand ambassador helps to raise brand awareness and increase sales by promoting products through various media channels. They work closely with sales and marketing departments to set and attain marketing goals and objectives, including communicating the value of products to customers, tracking customer feedback, and representing the brand at launches and events. Brand ambassadors are also known as influencers or corporate ambassadors.

Because the brand ambassador is the “face” of the brand, they need to be great at networking and establishing good relationships with consumers, retailers, and vendors. They need to be outgoing and enthusiastic as they are representing the company at events and product launches. 

Sample job description

[Your Company Name] is looking to hire an experienced brand ambassador to help represent us. The brand ambassador will partner with existing and potential customers, and advise on developing and implementing marketing and commercial strategies to drive brand recognition and sales of our brands. You will use your professional marketing experience and vast knowledge about our brands to create a solid following that is loyal.

Typical duties and responsibilities

  • In-depth understanding of the company’s mission, vision, and goals.
  • Work closely with sales and marketing staff to develop marketing campaigns and strategies
  • Post information about company products and services online
  • Educate consumers, retailers, and distributors about products
  • Act as an influencer resource for the brand both online and in-person activities
  • Create website and social media content that drives brand awareness and attracts new customers
  • Network and build strong relationships with customers and vendors
  • Monitor customer feedback and respond to online reviews
  • Track customer preferences, metrics, and media campaigns
  • Participate in product launches, events, and trade shows as a company spokesperson
  • Maintain a positive image of the brand at all times
  • Track and report on competitors’ marketing activities

Education and experience

  • Bachelor’s degree in marketing or related field
  • 2+ years of experience 

Required skills and qualifications

  • Experience in a customer service environment
  • Excellent verbal and written communication skills
  • Able to prioritize multiple tasks
  • Strong social media presence on multiple platforms
  • Experience creating online content
  • Familiarity with scheduling tools for social media, such as Hootsuite and Buffer
  • Outgoing, friendly personality

Bonus qualifications

  • Experience as a brand ambassador, promoter, or similar role
  • Experience in retail sales

Average salary and compensation

The average salary for a brand ambassador is $41,200 per year in the United States. Total compensation will often include a bonus, and salaries will vary based on market, industry, and company size.

LocationSalary LowSalary High
Phoenix, Arizona$40,950$55,450
Los Angeles, California$46,250$62,550
Denver, Colorado$38,500$52,100
Washington, DC$46,950$63,500
Miami, Florida$38,450$51,900
Orlando, Florida$33,550$47,850
Tampa, Florida$35,700$48,350
Atlanta, Georgia$37,450$50,700
Chicago, Illinois$43,050$58,300
Boston, Massachusetts$46,550$63,000
Minneapolis-St.Paul, Minnesota$37,100$50,200
New York City, New York$49,050$66,350
Philadelphia, Pennsylvania$39,900$54,000
Dallas, Texas$38,850$52,600
Houston, Texas$38,500$52,100
Seattle, Washington$44,850$60,650
National Average$35,000$47,400

Typical work environment

Brand ambassadors typically work much of their time at events, shows, and product launches. They can work indoors or outdoors depending on the event. They might be required to stand for long periods at events, handing out samples, demonstrating products, engaging potential customers, or talking about the company’s brand. Brand ambassadors work in a variety of industries, including automotive, technology, and food and beverage. They often have to travel to different events and some travel to different cities with trade shows.   

Typical hours

Brand ambassadors typically work 36-40 hours a week. They often work nights and weekends when attending events. 

Available certifications

Brand ambassadors work in a variety of industries. Although no certifications are available specifically for brand managers, a number of institutions offer marketing, sales, and advertising certifications that can help brand managers expand their knowledge. 

  • Professional Certified Marketer (PCM). The PCM certification is a great way to enhance your skills. Offered by the American Marketing Association, this program covers key areas of marketing and offers certifications in specific areas, including marketing management, content marketing, and sales management. The program gives you an understanding of markets, strategies, customer behavior, and selling.
  • Certified Advertising Specialist (CAS). The CAS, administered by the Promotional Products Association International, gives you a solid foundation in the fundamentals of the promotional products industry. Courses include business ethics, customer engagement in a digital world, dressing a brand, and secrets to creative storytelling. Recertification is required by earning 30 additional CAS or MAS credits within three years and submitting a recertification application.
  • ServSafe Certification. Servsafe offers a variety of certifications, such as manager, food handler, alcohol, and allergens. Brand managers typically achieve the ServSafe Food Handler and Alcohol certifications, which were developed by the National Restaurant Association. By learning how to properly serve food and alcohol and the many risks and regulations involved, you will be prepared to serve and engage consumers responsibly at the many events, trade shows, and promotions that serve food and alcohol.

Career path

The steps to becoming a brand ambassador start with relevant education. Brand ambassadors typically hold a bachelor’s degree in marketing or a similar field. Working as a campus ambassador can aid in building communication and interpersonal skills by promoting a brand to other students. Earning certifications in sales, marketing, or communications is helpful. The next step is to gain relevant experience. Most brand ambassadors have backgrounds in sales, customer service, or retail.  

US, Bureau of Labor Statistics’ job outlook

SOC Code: 27-3031

2020 Employment272,300
Projected Employment in 2030303,500
Projected 2020-2030 Percentage Shift 11% increase
Projected 2020-2030 Numeric Shift31,200 increase

With the continued growth of video marketing, brand ambassadors will need to focus on platforms such as Instagram’s Reel function and TikTok. Developing brand awareness via TikTok will be a top priority, especially for companies whose audience is made up mostly of Gen Z. 

The growth of social commerce is changing the way people shop. Instead of going out to Amazon and searching for the item you want to purchase, social commerce inspires users to shop while scrolling through their social feeds, taking advantage of impulse buying and impulsive shopping. With companies like Facebook working to enhance the user experience by showcasing feature collections of products, giving recommendations, and offering directories of merchants, social commerce will continue to grow and become a force in the future. 

Sample interview questions

  • What is the best way to attract potential customers at a promotional event? 
  • Can you give an example of a time when you increased sales for a particular product or service?
  • Who is our target audience and how would you engage them?
  • Can you give an example of an online media campaign you successfully implemented? 
  • What skills can you bring to this role?
  • Can you describe your online presence and experience with social media, both professional and personal?
  • Are you able to travel frequently?
  • How do you make a great impression on a potential client? 
  • How would you convince a hesitant potential customer to become a customer?
  • What is the main thing you need to accomplish in every potential customer interaction?
  • Do you have experience working in trade shows and other marketing events?
  • How much time are you able to spend on social media activities per week to generate leads for our company?
  • Who are your top three favorite brands and what do you like about their marketing?
  • What are the top qualities of a brand ambassador?
  • Have you ever collaborated with influencers on a brand awareness campaign?
  • What marketing tools are you familiar with to analyze sales or click-through rates?
  • How do you keep an audience interested when giving a presentation? 
  • How would you measure the success of a campaign for one of your clients?
  • What’s your favorite marketing channel and why?
  • How knowledgeable are you on video marketing? What are the best video marketing strategies?

Are You Interested in Becoming a Brand Ambassador?

If you have an interest in becoming a brand ambassador, we will connect you to one of our headhunters or recruiters to see if you qualify for one of our job openings. If a job opening does not fit your needs, we will keep you in mind as new positions open up. With our vast experience connecting marketing professionals with some of the most well-known organizations in the country, we can help you find your next job or career path. Check out our latest job openings and our blog for career advice.

Similar Job Titles and Careers

  • Copywriter
  • Social Media Manager
  • Marketing Manager 
  • Marketing Coordinator
  • Marketing Assistant
  • Marketing Analyst
  • Brand Manager
  • Social Media Coordinator
  • Marketing Associate
  • Marketing Specialist
  • Social Media Specialist
  • Product Marketing Manager
  • Marketing Consultant 

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