Do you enjoy parsing the data of integrated marketing campaigns? Are you fluent in Hootsuite, Google Analytics, emojis, and memes? A position as a Social Media Manager might be the engaging, creative role perfect for you.
Social Media Managers create strategies to achieve business objectives like increasing brand awareness, consumer relationship management (CRM), or increasing sales, as well as engaging a brand’s target demographics on platforms like Facebook, Instagram, Twitter, and TikTok. Once a social media strategy is in place, the Social Media Manager will implement it by posting via the brand’s social accounts.
A Social Media Manager works closely with the marketing and creative teams to create a social campaign calendar, curating and posting content that aligns with the campaign’s business goals. Due to the evolving nature of social media, these goals are frequently assessed, and the success of the campaign is analyzed. The Social Media Manager then creates a new social campaign to implement.
Social Media Managers’ day-to-day responsibilities include engaging directly with fans and customers online. Great Social Media Managers are continually learning how best to connect with their brands’ target demographics.
Typical Duties and Responsibilities
- Plan, implement and analyze social media strategy
- Collaborate with marketing and creative teams to create engaging, relevant content
- Supervise design of visual elements for social posts
- Measure social media campaign key performance indicators (KPI)
- Analyze user engagement and adjust strategy to meet SEO best practices
- Catalog and report results for client review
Education and Background
This position requires a bachelor’s degree in digital marketing, mass communications, public relations, or a similar field.
Skills and Competencies
- In-depth knowledge of social media platforms like Facebook, Instagram, Twitter, and TikTok
- Passion for and expertise in social media culture
- Strong understanding of content marketing principles
- Expertise in social media analytics and content management systems
- Superior time management and organizational skills
- Working knowledge of visual design principles
- Solid analytical, strategic and creative thinking
- Impeccable writing and communication skills
According to Payscale the median annual salary of a Social Media Manager with
1 Year of Experience:
- Orlando, Florida: $61,000
- Tampa, Florida: $65,000
- Jacksonville, Florida: $59,000
- Miami, Florida: $62,000
- Atlanta, Georgia: $75,000
- Chicago, Illinois: $78,000
- Houston, Texas: $75,000
- Los Angeles, California: $76,000
- New York City, New York: $70,000
- Seattle, Washington: $67,000
- Overall: $65,000
5 Years of Experience:
- Orlando, Florida: $74,000
- Tampa, Florida: $79,000
- Jacksonville, Florida: $69,000
- Miami, Florida: $72,000
- Atlanta, Georgia: $80,000
- Chicago, Illinois: $85,000
- Houston, Texas: $80,000
- Los Angeles, California: $81,000
- New York City, New York: $79,000
- Seattle, Washington: $75,000
- Overall: $78,000
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The path to becoming a Social Media Manager often begins by earning a bachelor’s degree in a mass communications field such as public relations or digital marketing.
Many candidates will build their own social media following to demonstrate their expertise and passion for the industry. Employers hiring for Social Media Manager roles may request links to candidates’ profiles to serve as de facto “creative portfolios.” Demonstrating impressive social media and traditional marketing know-how can get exceptional candidates hired without a degree. However, these cases are the exception, not the rule.
To stay relevant in the fast-paced world of the internet, Social Media Managers will need to keep on top of emerging trends and platforms, including monitoring industry trends and staying immersed in their target demographic’s interests, habits, and overall culture.
Social Media Managers must continue to become more versatile to produce engaging content more and more quickly. Learning skills like copywriting and graphic design will give Social Media Managers the tools to adjust their strategy on the fly when a campaign needs to shift.
Social Media Managers will become even more critical to in-house creative departments and ad agencies over the next six years. According to the U.S. Bureau of Labor Statistics, job opportunities for all marketing managers are projected to increase by 10 percent through 2026 — much higher than the national average for all occupations.
The work hours for a Social Media Manager are typically from 9 a.m. to 5 p.m. Monday through Friday in an office setting. However, longer or different hours may, at times, be necessary.
Where You Can Find Jobs
- 4 Corner Resources
- Career Builder
Are You Interested in Becoming a Social Media Manager?
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