Marketing Managers are the nucleus of any marketing department. They coordinate the efforts of production, creative, and their own marketing teams to execute campaigns that build brand awareness, advertise a product, drive sales, and more. Marketing Managers serve as vital touch points between clients and the executive team, making sure everyone’s goals are met during a project’s lifespan.
Marketing Managers bring their own creative ideas and strategy to the table, as well. They draw on their knowledge of traditional and digital channels to meaningfully collaborate with professionals across disciplines. A great Marketing Manager uses their excellent communication and leadership skills to bring the best out of their teams.
Typical Duties and Responsibilities
- Organize kickoff meetings for new projects with clients and creatives
- Coordinate the creative and marketing teams
- Communicate with executives to set pricing strategies and target goals
- Develop budgets and schedules for projects
- Direct market research to evaluate current and future product success
- Organize creative and client reviews
- Ensure projects are completed on schedule and meet campaign objectives
Education and Background
This position requires a bachelor’s degree in business, marketing, mass communications, or a related field. Some employers may require a master’s degree in marketing or business.
Skills and Competencies
- Expertise in traditional and digital marketing channels
- Proficiency with Microsoft Word, Excel, and PowerPoint
- Excellent leadership and communication skills
- Ability to brainstorm ideas and concepts with creative and executive leadership
- Proficiency with project management software such as Base Camp and Workfront
- Working knowledge of visual design, web design, and production platforms and trends
- Ability to evaluate and edit website and social media creative
- Exceptional critical-thinking and problem-solving skills
- Superior organization and time management skills
According to Payscale the median annual salary of a Marketing Manager with
1 Year of Experience:
- Orlando, Florida: $50,000
- Tampa, Florida: $53,000
- Jacksonville, Florida: $53,000
- Miami, Florida: $60,000
- Atlanta, Georgia: $65,000
- Chicago, Illinois: $52,000
- Houston, Texas: $68,000
- Los Angeles, California: $60,000
- New York City, New York: $70,000
- Seattle, Washington: $70,000
- Overall: $60,000
5 Years of Experience:
- Orlando, Florida: $64,000
- Tampa, Florida: $66,000
- Jacksonville, Florida: $69,000
- Miami, Florida: $72,000
- Atlanta, Georgia: $77,000
- Chicago, Illinois: $79,000
- Houston, Texas: $80,000
- Los Angeles, California: $73,000
- New York City, New York: $80,000
- Seattle, Washington: $85,000
- Overall: $71,000
- Advertising Manager
- Product Marketing Manager
- Online Marketing Manager
- Brand Manager
- Director of Marketing
The journey to becoming a Marketing Manager begins with earning a bachelor’s degree in marketing, business, mass communications, or a similar field. A master’s degree in business or marketing can go a long way to proving a candidate’s credentials for this demanding role.
Since Marketing Managers require in-depth expertise in multiple facets of the industry, hands-on experience is crucial for getting hired for the position. Most employers require at least seven years in a traditional or digital marketing role — such as an Account Coordinator or Digital Marketing Strategist position — from Marketing Manager candidates.
Demographic research is crucial to forecasting any marketing campaign’s potential success. Thanks to the digital ad revolution, Marketing Managers have more tools than ever to plan successful, targeted campaigns.
Social media has given Marketing Managers an invaluable window into the world of their consumers’ everyday wants, needs, and behaviors. To best appeal to their target audiences and stay ahead of their competition, Marketing Managers will need to keep on top of the latest social media tracking and analytics tools.
Marketing Managers are some of the most sought-after hires for in-house departments and ad agencies across the country.
According to the U.S. Bureau of Labor Statistics, employment opportunities for Marketing Managers are projected to grow 10 percent through 2026 — well above the national average.
The work hours for a Marketing Manager are typically from 9 a.m. to 5 p.m. Monday through Friday in an office setting. However, longer or different hours may, at times, be necessary.
Where You Can Find Jobs
- 4 Corner Resources
- Career Builder
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