Search Engine Optimization (SEO) Specialist

Marketing & Creative
in Tampa
, FL
Reference: 19-02373


The SEO Specialist carries out research, planning and implementation of search engine optimization on our client’s web properties and social media channels using search engine industry best practices. This position is required to stay on top of latest white hat SEO techniques, Google updates, and a analytical thinking. We want someone who can bring their knowledge of SEO to constantly improve organic search efforts for our web properties.

Tasks may include, but are not limited to the following:

  • Keyword research
  • Content optimization
  • On page and off page SEO tactics
  • Traffic diversion through social media optimization
  • Creating backlinks to company’s web sites
  • Internal link structure
  • Link building and out reach
  • Work closely with agencies and internal teams to test different search engine marketing and web site design ideas to improve search engine optimization for our client’s sites
  • Review and analyze web sites through detailed written documentation, identifying areas for improvement and change relative to SEO
  • Communication of these findings (and resolutions of issues) to management
  • Responsible for implementing different strategies such as Google authorship, rich snipplets, semantics, video ranking and implementing editorial improvements to meet the online objectives and desired targeted organic search positions
  • Practical experience with SEO tools and analytics, such as Google analytics, MOZ and site flow trust
  • Passion to study and remain up-to-date on all the latest ethical techniques (follow SEO best practice guidelines only)
  • Other department projects and tasks as may be required by supervisor


  • Bachelor’s degree or high school diploma and 5 years of direct SEO/SMO experience
  • Advanced experience with SEO guidelines, analysis, tracking/reporting tools, algorithms, ranking factors
  • Demonstrated ability to work independently and manage multiple projects and deadlines simultaneously with a sense of urgency
  • Track record managing SEO for hundreds of keywords
  • Must have solid understanding of HTML, CSS helpful
  • Must be able to demonstrate prior work in SEO
  • Excellent writer with prior writing and communication skills
  • Experienced with Microsoft Office including Word, Excel and PowerPoint
  • Analytical thinker and problem solver, ability to come up with solutions to diverse problems
  • Self-motivated, quick learner able to multi-task on simultaneous projects