Email Specialist

» Email Specialist
Marketing & Creative
in Pittsburgh
, PA
Reference: 19-02757

Description:

The Email Specialist is responsible for supporting and advising key business leaders across the organization on topics that cover a number of key  marketing initiatives. This is a high visibility position requiring significant interaction with senior management while working on large and small scale projects. The ideal candidate is a well-rounded performer with a relevant background in marketing with an emphasis in CRM execution and marketing analytics.

Responsibilities:

  • Create and execute data-driven, dynamic email campaigns and deliver highly-targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications
  • Assist in the strategy behind campaigns and the creation of new marketing opportunities
  • Assist in developing a productive relationship with email vendor (ESP) as key client point-of-contact to maximize vendor value
  • Work collaboratively with various teams to review and approve campaign creative
  • Manage campaign calendar and deployment schedule across organization brands to ensure deadlines are consistently met
  • Be able to effectively communicate and translate key metrics to the Management team
  • Recommend changes to existing segmentation and campaigns based on own analysis
  • Ensure spam regulation compliance (CAN-SPAM)
  • Ensure email marketing best practices are met
  • Other duties, assignments and specific projects may be assigned at the discretion of management
  • Lead small and large scale projects as needed, proactively identifying and communicating potential problems and issues to project team members/leaders
  • Effectively communicate with stakeholders throughout the project lifecycle
  • Ensure issues are analyzed, discussed and resolved in a timely manner
  • Consistently enhance skills and job knowledge by researching new technologies and software products and trends; reading professional publications; maintaining personal networks; participating in professional organizations

Minimum Qualifications:

  • Experience with email marketing tools
  • Minimum 1 year of experience with email marketing
  • Extensive experience with PowerPoint, Excel, Word, etc.
  • Very dependable with a go-getter attitude and eagerness to learn
  • MUST have GED

Required Technical Skills:

  • Minimum 1 year of experience servicing high volume CRM marketing initiatives
  • Demonstrated experience working with multiple brand/property email campaigns
  • Proven strong storyline based deck writing skills using PowerPoint
  • Excellent analytical, problem solving and troubleshooting skills – ability to define problems, collect data, establish facts and draw conclusions
  • Strong quantitative skills
  • Proficient in reporting and analyzing email channel performance
  • Proficient in MS Excel, PowerPoint, Word and Outlook
  • Strong time management skills
  • Experience using email reporting and collaboration tools

Other Key Qualifications:

  • Excellent verbal and written communication skills with an ability to express and present complex technical concepts in business terms and complex business concepts in technical terms
  • Ability to prioritize and multi-task across numerous work streams
  • Ability to work in a fast-paced, dynamic team environment responding immediately to often changing business priorities
  • Proactive, independent, and detail-oriented problem solver with innate sense of urgency to drive results along with a strong customer service ethic

Preferred Skills and Experience:

  • Experience with customer/guest data and systems
  • Knowledge of restaurant business highly desirable