Duties and Responsibilities:
- Create, write and edit informative, engaging and relevant product copy
- Review, edit and improve existing product descriptions
- Maintain an appropriate and consistent voice across all site copy
- Ability to track, monitor and report results driven by on-page content and product copy
- Understand and apply findings in product names and descriptions from on-site search data found in Coremetrics
- Partner closely with other e-Commerce department members for consistency
- Have a high degree of attention to detail when managing multiple categories of item publication
- Adhere to site standards, attributes, style guides and marketplace requirements
- Create product page copy to maximize organic search traffic and revenue
- Responsible for reviewing and responding to BazaarVoice customer questions and reviews
- Develop and maintain category product spec sheets
- Manage the flow of product samples through copy production process
- Fabricate site audits to ensure accurate product information and action merchandising opportunities to enhance product expectations
Qualifications:
- Strong English-language verbal and written communication skills
- Excellent understanding of how to write for e-Commerce retail websites
- Strong experience and background in SEO copywriting strategies
- Strong experience with Google Analytics and Google Webmaster Tools and understanding how these tools relate to SEO and copywriting
- Provide past writing samples and data results: blog entries, on page content, product descriptions
- 2 or 4 year degree preferred
- Retail experience a plus
- eCommerce experience a plus
- Proficient in Word and Excel
- Fluent in English
- Bi-lingual a plus