Copywriter

» Copywriter
Marketing & Creative
in Atlanta
, GA
Reference: 19-01966

Duties and Responsibilities:

  • Create, write and edit informative, engaging and relevant product copy
  • Review, edit and improve existing product descriptions
  • Maintain an appropriate and consistent voice across all site copy
  • Ability to track, monitor and report results driven by on-page content and product copy
  • Understand and apply findings in product names and descriptions from on-site search data found in Coremetrics
  • Partner closely with other e-Commerce department members for consistency
  • Have a high degree of attention to detail when managing multiple categories of item publication
  • Adhere to site standards, attributes, style guides and marketplace requirements
  • Create product page copy to maximize organic search traffic and revenue
  • Responsible for reviewing and responding to BazaarVoice customer questions and reviews
  • Develop and maintain category product spec sheets
  • Manage the flow of product samples through copy production process
  • Fabricate site audits to ensure accurate product information and action merchandising opportunities to enhance product expectations

Qualifications:

  • Strong English-language verbal and written communication skills
  • Excellent understanding of how to write for e-Commerce retail websites
  • Strong experience and background in SEO copywriting strategies
  • Strong experience with Google Analytics and Google Webmaster Tools and understanding how these tools relate to SEO and copywriting
  • Provide past writing samples and data results: blog entries, on page content, product descriptions
  • 2 or 4 year degree preferred
  • Retail experience a plus
  • eCommerce experience a plus
  • Proficient in Word and Excel
  • Fluent in English
  • Bi-lingual a plus