PPC Specialist

» PPC Specialist
Marketing & Creative
in Tampa
, FL
Reference: 19-02021

Responsibilities:

  • Set up and manage PPC campaigns on Search and Content networks
  • Monitor, track and report on PPC Campaigns through NinjaCat reporting suite
  • Conduct market and competitive research to better understand clients’ business problems and advertising goals
  • Monitor clients’ advertising budgets, including identifying opportunities for increased spend
  • Continuous keyword research and optimization
  • Write, test and optimize ad copy
  • Conduct campaign analyses to provide insight and identify areas for opportunity
  • Work with cross-department teams to provide clients with a comprehensive digital marketing strategy
  • Interface with clients as needed for additional information and follow up
Knowledge/Experience:
  • Excellent analytics and problem-solving skills
  • A general appreciation for quantitative data (enjoy working with numbers and statistics)
  • Creative and self-motivated, with a strong willingness to learn and hone skills
  • Able to multi-task and manage deadlines
  • Able to work as part of a team and be held accountable for key responsibilities
  • Ability to communicate effectively with co-workers and managers, as well as clients
  • Agency experience
  • Marketing Degree required
  • Proficiency with MS Office, specifically Excel
  • Google AdWords Certified
  • Bing Ads Certification Certified
  • Experience in working with AdWords Editor and Bing Editor preferred
  • Experience in working with Google Tag Manager preferred
  • Experience in working with call tracking software is a plus
  • Experience in working with automated software is a plus