Copywriter

» Copywriter
Marketing & Creative
in Tampa
, FL
Reference: 19-03019

Responsibilities:

  • Researching and writing optimized website content
  • Closely proofreading content written by peers to ensure perfect content in terms of spelling, grammar, punctuation, etc., as well as SEO best practices
  • Posting content to websites using Dreamweaver, WordPress, and other content management systems
  • Sourcing and formatting images to match content as needed
  • Communicating with clients to create marketing text that accurately reflects their business while still adhering to SEO requirements
  • Working with in-house account managers and clients to extensively research and create quarterly marketing plans
  • These plans are crafted to provide each client with an effective strategy for ranking on highly searched keywords relevant to their products, services, and geographic targets.
  • Meeting with clients when needed to capture their style and concept preferences
  • Incorporating SEO techniques to enhance search engine performance
  • Proofing various proposals and other documents for spelling, grammar, and clarity as needed
  • Assist management with special assignments, which could involve writing anything from catchy headlines to in-depth e-books

Skills/Qualities:

  • Writing skills
    • An in-depth knowledge of the English language and the ability to write clear, precise, and clean marketing text
  • Researching skills
    • Enjoy researching and learning about many different topics and are conscientious about making sure their content is factually correct
  • Adaptability
    • The ability to quickly and seamlessly switch from writing about one topic in a certain style and tone to a different topic and tone without losing concentration
  • Team player
    • Work well as part of a team and are willing to take direction, but also can be trusted to get things done on their own
  • Hard worker
    • Must be tenacious in completing assigned projects

Qualifications:

  • Bachelor’s degree (English, Journalism, or a related area of study is preferred but not required)
  • Excellent written communication skills, including a firm grasp of grammar and punctuation
  • Good verbal communication skills
  • Organized and detail-oriented
  • Positive attitude
  • Ability to research a variety of topics and write about them with accuracy and authority
  • Ability to take ownership over assigned work and responsibilities