Senior Paid Marketing (PPC) Specialist

» Senior Paid Marketing (PPC) Specialist
Marketing & Creative
in Orlando
, FL
Reference: 19-02959

Description:

The Senior Paid Marketing (PPC) Specialist is a high-level position that will develop and execute paid campaigns in support of website projects.

Responsibilities:

  • Develop and manage SEM/PPC campaigns on Google, Bing, Facebook and Yahoo by setting up targeting, bids, budgets and creative
  • Generate daily, weekly, monthly spend and performance reports for all ad platforms across all projects to ensure leads, CPL and budget meet established goals
  • Communicate performance updates to executive leadership
  • Evaluate and test new marketing platforms to increase quality traffic and leads
  • Detect anomalies within websites, ad platforms, traffic performance, and lead management system to ensure campaigns are optimized effectively
  • Generate ideas and execute A/B test for ad creative and landing pages
  • Keep up-to-date on the latest trends in paid marketing and develop strategies to mitigate or capitalize on these changes
  • Meet or beat deadlines and independently generate priority lists to improve account performance

Requirements:

  • Bachelor’s degree in Marketing, Business or related field
  • Minimum of 3 years of experience in SEM managing multiple accounts
  • Detail-oriented with strong analytical and organizational skills
  • Excellent verbal and written communication skills
  • Proven ability to combine data from multiple sources and manipulate to analyze and interpret business performance
  • Proficient with AdWords Editor, Bing Ads Editor, Facebook Ads Manager and Marin (or other third party optimization tools)
  • Proficient with Excel, Google Analytics, Salesforce (or other CRM reporting platforms)
  • Basic knowledge of Google Optimize, Optimizely, Crazyegg and other landing page optimization software