Description:
This position is responsible for executing the day-to-day functions that support the digital marketing programs of a large nationwide group of clients. This position is based out of our client’s Orlando, FL, office.
Responsibilities:
- Manage daily budgets of numerous SEM/PPC accounts in Google and Facebook
- Maximize budgets while increasing conversions
- Follow a set schedule of manual bid adjustments, ad text revamp, and other optimization functions
- Provide recommendations for budget and display ad changes based on thorough analysis
- Identify opportunities for additional website traffic
- Use Google Analytics and other tools to evaluate the effectiveness of search and display campaigns
- Work with the Paid Search team to improve conversions and reduce bounce rates of PPC campaigns
- Provide feedback to Paid Search Manger / clients regarding landing page creation and optimization
- Attend conference calls with automobile dealership managers prepared to provide on-the-spot analysis as needed
- Assist management with various projects/tasks as needed
- Stay up to date on the latest trends in search marketing – share these trends with the team and be prepared to discuss in weekly SEM meetings
Background, Experience, Skills and Attributes:
- Bachelor’s degree or equivalent experience
- Google Adwords Certification a plus
- Facebook advertising knowledge
- 2-5 years of experience managing multiple PPC accounts required
- Automotive focus and understanding a bonus, but not required
- Exceptional copywriting talent and call to action focus
Job Specific Skills, Knowledge and Ability:
- Proficiency with Adwords Editor
- Proficiency with Bing Ads Editor
- Proficiency with Facebook Ad Center
- Proficiency with Microsoft Excel
- Proficiency with Microsoft Word
- Experience with third party PPC management systems a plus
- Excellent verbal and written communication skills
- Positive, upbeat and savvy communicator
- Confident, strong and engaging personality
- Ability to develop rapport rapidly
- Boldness to proudly tout the results of our services
- Highly organized
- Sensitive to deadlines
- Detail-oriented