Digital Marketing/PPC Specialist

» Digital Marketing/PPC Specialist
Marketing & Creative
in Orlando
, FL
Reference: 19-02899

Description:

This position is responsible for executing the day-to-day functions that support the digital marketing programs of a large nationwide group of clients. This position is based out of our client’s Orlando, FL, office.

Responsibilities:

  • Manage daily budgets of numerous SEM/PPC accounts in Google and Facebook
  • Maximize budgets while increasing conversions
  • Follow a set schedule of manual bid adjustments, ad text revamp, and other optimization functions
  • Provide recommendations for budget and display ad changes based on thorough analysis
  • Identify opportunities for additional website traffic
  • Use Google Analytics and other tools to evaluate the effectiveness of search and display campaigns
  • Work with the Paid Search team to improve conversions and reduce bounce rates of PPC campaigns
  • Provide feedback to Paid Search Manger / clients regarding landing page creation and optimization
  • Attend conference calls with automobile dealership managers prepared to provide on-the-spot analysis as needed
  • Assist management with various projects/tasks as needed
  • Stay up to date on the latest trends in search marketing – share these trends with the team and be prepared to discuss in weekly SEM meetings

Background, Experience, Skills and Attributes:

  • Bachelor’s degree or equivalent experience
  • Google Adwords Certification a plus
  • Facebook advertising knowledge
  • 2-5 years of experience managing multiple PPC accounts required
  • Automotive focus and understanding a bonus, but not required
  • Exceptional copywriting talent and call to action focus

Job Specific Skills, Knowledge and Ability:

  • Proficiency with Adwords Editor
  • Proficiency with Bing Ads Editor
  • Proficiency with Facebook Ad Center
  • Proficiency with Microsoft Excel
  • Proficiency with Microsoft Word
  • Experience with third party PPC management systems a plus
  • Excellent verbal and written communication skills
  • Positive, upbeat and savvy communicator
  • Confident, strong and engaging personality
  • Ability to develop rapport rapidly
  • Boldness to proudly tout the results of our services
  • Highly organized
  • Sensitive to deadlines
  • Detail-oriented