Digital Marketer

» Digital Marketer
Marketing & Creative
in Celebration
, FL
Reference: 19-03956
Description:
The Digital Marketer will assist with implementation of the departmental approach to personalized, dynamic content to ensure consistency and relevancy across our communication channels. The candidate will work collaboratively with messaging and channel activation partners to understand strategic needs, develop dynamic campaigns and execute across channels. We are seeking a passionate believer in the power of personalization and customer-centricity, with demonstrated ability to innovate, influence change and drive results.
Preferred Qualifications:
  • Experience with Google Products and Platforms, Facebook, Flashtalking and other personalization tools
  • Experience with content management systems (such as Tridion)
  • Bachelor’s degree majoring in Marketing, Business or other related fields
  • MBA or other advanced degree
Basic Qualifications:
  • 5+ years proven experience with 1:1 marketing in multiple channels, including: Email, Direct Mail, SMS/Push, Display, Social, SEM, SEO, Video and Web
  • Experience with advanced personalization logical approaches including multivariate modeling, predictive analytics, and machine learning
  • Experience working with CRM and e-commerce technology preferred
  • Capable of delivering creative solutions and socializing complicated concepts to both technical and non-technical partners
  • Demonstrated strong written and verbal communications, and presentation skills
  • Superior self-organization skills with ability to stay on track with multiple projects in various phases, and balance strategic thinking with tactical execution tasks
  • Demonstrated passion around a personalized guest experience