Email Marketing Specialist

» Email Marketing Specialist
Marketing & Creative
in Bradenton
, FL
Reference: 19-02258

Summary of Duties and Responsiblities: 

  • Manage various email campaigns, including template designs, planning, targeting, testing, execution, reporting and optimization
  • Segment lists based on behaviors like past email engagement and website interactions (buying behavior, site page visits, etc.)
  • Measure results and optimize the lead nurturing workflows for these segments to acquire, mature, and convert customers
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
  • Develop new email campaigns and partner with planning, creative and content teams to design new email concepts
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
  • Champion continuous advancement of our email features and capabilities including targeting, personalization, and template development in collaboration with other team members: development teams, creative, and merchandisers
  • Grow our email list organically; stay current with best practices, strategies, and industry standards related to email

Physical Demands:

  • Must have adequate vision, speech, hearing and physical ability to perform essential job duties
  • Must have full body rotation (i.e., bending, stooping, twisting, etc.)
  • Ability to work at a desk for approximately 8 hours per day and overtime
  • Ability to lift 20 pounds
  • Ability to move items

Qualifications:

  • BA/BS or equivalent working experience
  • Past experience with email marketing, lead nurturing, marketing automation, and web analytics
  • Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation
  • Proficiency in email marketing and marketing automation technology
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization
  • Good understanding of CRM principals and how they are applied to email marketing
  • Excellent writer and communicator in both written and verbal form

 Desired Skills:

  • Experience with Exact Target Marketing Cloud
  • SMS/Mobile text messaging
  • HTML knowledge