Description:
Create compelling marketing/promotional materials to drive traffic, tour client’s stores and achieve maximum sales results. Maintain strong and “uniquely Florida” brand image that translates across all marketing and media channels.
Interaction:
- Buyers and Assistants
- Marketing/Advertising staff
- Photo Studio staff
- Freelance Art Directors, Photographers and Stylists
- E-commerce
Summary of Duties and Responsibilities:
- Create advertising for print and online media including inserts, direct mail, in-store visuals, promotion materials, ROP’s, corporate and meeting collateral, digital look books, banners, email blasts, etc. as required by our client’s marketing initiatives
- Manage creative process of assigned projects to keep them on budget and on time. Tasks may include turn in with buyers, layouts/designs, requests for fashion & product photography, art direction of fashion & product photography, travel to local location shoots, editing images, preparing and managing projects through all proof cycles, meeting all deadlines
- Work with the Marketing team to brainstorm, conceptualize and make recommendations on seasonal themes
- Direct and coordinate special projects as assigned
- Manage multiple projects effectively
- Work independently and as a team member
Qualifications:
- AA or BA in Advertising or Design-related field
- Min. 5 years related experience in photography and design
- Proficiency in Adobe Creative Suite InDesign
- Knowledge of Photoshop and Illustrator
- Knowledge of Excel and Microsoft Word
- Knowledge of web design or social media a plus
- Strong verbal and written communication skills
- Strong organizational skills